Becky Lawlor

Technical Editor/Writer

Redpoint

With over 10 years of experience creating thought leadership content for B2B tech brands—from startups to Fortune 500s—I saw firsthand how original research-based content could drive performance unlike almost any other type of content.

As a result, over the past several years, I've honed my original research skills, surveying hundreds of B2B audiences and working with marketing teams around the globe to create high-quality research-based content that drives demand and builds awareness.

As Chief Research & Content Officer, my goal is to ensure that every project is tailored to deliver thought-leading, high-quality content that will deliver my client's content marketing goals.

Founder and Chief Research & Content Officer

Becky Lawlor, Inc. Freelance Writer

Provide written content strategy and writing services with a focus on content marketing collateral such as white papers, eBooks, case studies, articles, playbooks, in-depth guides, and website content. 

Subject matter expertise: audio visual, big data, business processes, business productivity, cloud computing, customer experience, brand loyalty, data analytics, healthcare technology, IT infrastructure, managed services, mobility, marketing technology, outsourcing, professional services, project management technology and methodologies, and more.

B2B Tech Content Marketing, Copywriter, & Consultant

Town of Avon

Managed all communication and public relations for the Town using a variety of communication mediums such as Internet, video and traditional media outreach. Responsibilities included public and media relations, development of strategic communication plans, website and email campaigns, newsletters, annual reports, and ballot and issue campaigns. 
Selected Accomplishments:
Oversaw redevelopment of website to improve design, usability and content, resulting in a year-over-year increase in web site traffic.
Increased email list growth by more than 20% and implemented online communication options for public record comments.
Created and distributed materials to market Avon, as well as assisted with the marketing and advertisement placement for Avon's special events.

Community Relations Officer

Great Old Broads for Wilderness

Developed and implemented fundraising and communication strategies for a national non-profit organization through grant writing and budget development, donor development, online fundraising and communications, public and media relations, annual reports, marketing collateral, website development, and quarterly newsletter.
Selected Accomplishments:
Placed stories in national newspapers including a front page story in The Chicago Sun-Times and an in-depth article on the organization and its issues in The Los Angeles Times. 
Developed new website and its content, including the implementation of online fundraising capabilities. Online traffic and donations continued to double almost every year during my tenure.
Researched, wrote and tracked all grants for the organization, resulting in over $100K in grants.
Implemented an effective mass email model for alerts, newsletters, and other communication purposes.
Developed creative renewal and appeal letters that consistently received a higher response rate than the national average for non-profit direct mail.

Communications Director

SANDSTONE EDITING

Editing and writing consulting firm; Edited and wrote a diverse collection of materials including:  interior design books, technical manuals, and interactive teaching tools.

I partner with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, my approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.

Some of the results I’ve helped clients achieve with original research include:
🎯2-3X more leads than previous campaigns
🎯2.5 million readers reached
🎯80+ media mentions
🎯10+ long-form editorials
🎯$255,000 worth of free media and advertising

What I’ve found is that no other type of content achieves more marketing performance than original research-based content.

Connect with me to explore how we can work together to craft content that not only performs but sets new benchmarks in the B2B tech industry.

Zayd Shilleh

Wolf Insights

- Identifies and develops new business opportunities.
- Builds relationships with customers, suppliers, distributors, partners, and vendors.
- Evaluates existing partnerships and sales efforts with an eye toward building on what works and changing what doesn’t.
- Leads sales, marketing, customer-service, and client relationship management teams.
- Develops and strengthens internal and external relationships that will lead to increased lead generation and market share.
- Fosters and works to maintain an entrepreneurial growth culture throughout the company and across all teams and work functions.
- Identifies and recommends new services.
- Proposes and develops strategic partnerships.
- Helps to shape the company’s long-term objectives and determine plans for how to meet them.
- Conducts presentations to raise the brand or product profile.
- Selects prospective vendors and negotiates contracts.
- Travels to vendor locations, distribution centers, and other locations.
- Fulfills requests for proposals (RFPs) from potential partners and customers..
- Selecting automation software and software platforms that best meet company needs.

Director of Business Development

Foundry

Researching prospective clients to determine who may benefit from partnering with Foundry,
- Hyper-focused on uncovering and closing net new opportunities for Foundry new business.
- Sending RFP reports to internal teams.
- Creating proposals for clients.
- Conducting cold calls, prospecting, and qualifying account opportunities.
- Territory & pipeline management including prospecting and activity KPIs, call reports, and forecasting.
- Develop a strong pipeline of new opportunities while also focusing on closing existing business
opportunities.
- Once a deal is closed, work with internal team members to ensure a seamless transition of that account
to the appropriate Account Executives or Directors to nurture and grow the business.
- Articulately communicate to clients and internal colleagues for a world class client experience

Business Development Representative

Feathr

- Exceed the daily call quota of 70+ calls a day. 
- Received the Business Development Executive promotion by hitting 124% to quota for 4 months straight. Only 8 reps out of 40 are BDE’s.
- Researching prospective clients to determine who may benefit from partnering with Feathr. 
- Hyper-focused on uncovering and closing net new opportunities for Feathr new business. 
- Sending RFP reports to internal teams.
- Creating proposals for clients.
- Conducting cold calls, prospecting, and qualifying account opportunities.
- Territory & pipeline management including prospecting and activity KPIs, call reports, and forecasting.
- Once a deal is closed, work with internal team members to ensure a seamless transition of that account to the appropriate Account Executives or Directors to nurture and grow the business.
- Reach out to C-Suite executives about current digital strategies. Set meetings with prospects & AE’s.

Business Development Executive

- Exceed the daily call quota of 60+ calls a day
- Research to find out the needs of different non-profit organizations.
- Drive value for the organization.
- Evaluate and implement improvements on digital strategy.
- Cross-reference current Feathr customers to build rapport.
- Reach out to C-Suite executives about current digital strategies.
- Maintain sales pipeline & nurture.
- Properly vet new prospects.
 -Set meetings with prospects & Account Executives.

JumpCrew

- JumpCrew is an outsourced sales and marketing partner. They partner with clients to accelerate their revenue by building awareness, driving leads, and converting sales.
- Businesses would benefit from enhancing brand awareness, lead generation, or sales support and management.

SharpSpring

- Engage with prospects in order to convert marketing-qualified leads into sales-ready leads. 
- Activate potential clients by clearly articulating the value of SharpSpring’s Revenue Growth Platform. 
- Successfully overcome prospective customer objections. 
- Schedule SharpSpring demos with the Director of Partnerships. (DOP)
- Track lead activity in SharpSpring’s CRM. 
- Leverage video recording software to create interactive videos that personalize outreach. 
- Maintain accurate and up-to-date records of potential clients for effective follow-ups. 
- Collaborate with management to iterate and improve on existing systems and processes.

TestMax

HomeAdvisor

- High volume B2B inside sales cold calling. (150+ calls daily). 
- Regularly exceeding 5+ hours of talk time.
- As an Account Executive, you call on and speak with business owners across the country, consulting and advising on HomeAdvisor’s marketing services and products. 
- Drive new business acquisition - your pipeline and the entire sales cycle is in your hands.
- Be the primary point of contact and build long-term relationships with customers. 
- Help customers through email, phone, online presentations, screen-share.
- Forecast and track key account metrics.

Account Executive

BMW of Darien

- Product presentation and explanation, done by working with the Client Advisors and Sales Managers to keep clients in the showroom engaged and enthused.
- First configuration of the vehicle with the mobile customizer/iPad making a smoother transition from the Genius to the client advisors.
- Perform test drives with clients.
- Work with clients in the service drive, i.e. product questions, demonstration of features, and post op of delivery.

BMW Product Specialist

New Country Audi of Greenwich

- Approach, greet, and offer assistance or direction to any customer who enters the dealership showroom or sales lot
- Maintain and/or exceed sales goals as required by dealer
Assist customers in selecting the right vehicle by asking open-ended questions and listening carefully to their needs
- Explain product performance, the application process, technology and dealership benefits to all prospects
- Take all guests on A tour of the facility
- Describe upgrades, accessories and optional equipment available for customer purchase
- Build strong rapport with customers and work to develop long-term relationships 
- Work to efficiently and successfully overcome objections, close sales, and perform all steps of the sales process in accordance with dealership requirements
- Report to your sales manager on A daily basis regarding your contact and sales objectives, planned activities, reviews, and analysis of prospects
- Manage your customer database and contact in the provided CRM (Client Relationship Management) tools
- Maintain requirements for Audi SSI (Sales Satisfaction Index)

Technology Specialist

With over a decade of experience in sales and business development, I’ve helped companies—from startups to established brands—accelerate revenue, open new markets, and build lasting client relationships. My success stems from a balance of strategic thinking, hands-on execution, and a deep commitment to understanding client needs.

Throughout my career, I’ve led full-cycle sales efforts, designed and refined outbound and inbound campaigns, and coached teams to improve performance across cold outreach, pipeline management, and closing. I’m passionate about building scalable systems, developing tailored messaging, and identifying growth opportunities that align with both short-term wins and long-term goals.

🔹 Key Areas of Expertise:

Lead generation, qualification, and nurturing

Building strategic outbound, inbound, and follow-up cadences

Cold calling, cold email, and LinkedIn outreach

Sales coaching, mentorship, and script refinement

Contract negotiation and closing

Market research and competitive analysis

Account management and client success strategies

CRM systems and workflow optimization (Salesforce, HubSpot, Outreach, Apollo, etc.)

Whether I’m developing a new go-to-market strategy, managing a team, or working directly with executives, I take pride in bringing clarity, energy, and results to every project.

Let’s connect if you’re looking to scale your sales efforts, improve outreach performance, or explore collaboration opportunities.

taplio

The Battle

Becky Lawlor

Zayd Shilleh

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