Belange Consulting

Founder

MCM London

Working closely with Leaders in the Fashion, Beauty, Entertainment, and Lifestyle sectors to produce branded content and strategies to increase awareness on social media and media publications.

Founder & Executive Creative Director

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Built something special. Travelled the world. Let it go. Now, I'm older, wiser & wealthier. Ads + Brand Strategist | Consultant 🇬🇧🇨🇩

Over the last 8 years, I built a 6-figure creative production company working with celebs and influencers all while visiting the world

Then, in 2020, everything stopped.🛑

I burned out and the yearning for location freedom
pushed me away from building the business anymore.
It didn’t help that the core team had different plans moving forward.

After a slow start in 2013, 
from 2017 onwards we produced and created brand marketing content for
→ Hearst, Forbes, BBC World News, Vogue, Harper’s Bazaar, and 
→ First Afronation in Ghana 
→ Celebrities and influencers like Patricia Bright, Eddie Kadi, and Jourdan Riane.
→ Entrepreneurial leaders like Bianca and Byron Cole
→ Luxury destination weddings. A lucrative side hustle. 

A lot…I know, but it got too much, and I decided there must be another way. 
To make 6 figures, with fewer moving parts. More leverage 
and more location freedom.

Having built the MCM London brand on social media, 
I realized that attention was the new currency online and where the attention goes 
the money is soon to follow.

So, here I am, taking the experience of working in the most attention-driven industries 
to help solopreneurs and organizations increase sales and influence by building brands online and monetize on social media.

If you want to learn more about how I did this, 
you can take one of my self-guided courses.

Belange Okandju

Studio Mauro

We create sites that connect with your customers and grow your sales.

Why Us:

→ Customer Insights: We design around what matters to your buyers.
→ True to Your Brand: Values-first, no fluff.
→ Focused on Results: Every feature supports growth.

Ready to grow? maurosemedo.com

Founder & eCommerce UX Designer

ComplYant App Inc

Collaborated with a team of UX designers on a 1-month website redesign for ComplYant.  Focused on simplifying navigation, creating a clean, intuitive interface, and optimizing the site for maximum usability.  Key design features reflected ComplYant's brand mission of simplifying the tax preparation process for small business owners.

Result: Qualitative testing demonstrated a significantly improved user experience, with particular praise for the site's intuitive layout and efficient navigation paths.

User Experience Designer

Bridge Partnership

Served as a positive role model for at-risk youth, fostering open communication and trust. Facilitated conflict resolution workshop and built meaningful connections to guide teens towards personal growth and greatest self-belief. Created a fun, supportive environment for youth to explore their leadership potential and communication skills.

Teen Leadership & Communication Mentor

Sustainable eCommerce UX Specialist | Conversion-Boosting Design for Ethical Brands

Most founders put everything into building their product.

→ The formulas.
→ The ingredients.
→ The packaging.
→ The story.

But their Shopify store?
It’s often an afterthought.

Not because they don’t care -
but because it’s not their zone of expertise.

It’s not what they’ve mastered.
And they’re not sure what matters most.

But here’s the reality:
Your Shopify store is your product.

It’s the experience people buy through.
It’s how they trust you.
And it’s what turns that trust into revenue.

That’s where I come in.

I design high-converting Shopify stores for sustainable brands -
without losing what makes them unique.

I created the Bespoke eCommerce Process to help sustainable brands grow faster -
without sacrificing their identity.
It’s a hands-on, insight-driven method that blends UX, conversion psychology, and clean design.

→ No guesswork.
→ No templates.
→ No generic advice.

Here’s what past clients have said:

“Mauro delivers! Working with him on my new website was a wonderful experience.
He’s professional, detail-oriented, and deeply thoughtful about brand authenticity, aesthetics, and storytelling.
The design wasn’t just about conversion - it created real connections with shoppers.”
— Wendy, Founder @ HANDS Organic Skincare

“An absolute experience... our site is easier to use, more functional, and better than we imagined.”
— Faryal, CEO @ OddSock

“Beautiful redesign aligned perfectly with our relaunch. Exceptional work.”
— Shiloh, CEO @ ComplYant

“Easy, fast, detail-oriented, and always delivers.”
— Kate, CEO @ Elation & Co.

If you want your store to feel good and sell strong - I’ll show you what I’d improve.

Start here:

→ Get the 50 eCommerce Tactics
→ Sign up for the newsletter
→ Request 3 free personalized conversion ideas (video format)

You’ll find all of those in my Featured section.

Let’s build something that sells - without selling out.

Mauro Semedo

Show what makes your product unique on the homepage.

You have only a few seconds to differentiate your product from the competition.

Most first-time visitors decide fast if it’s worth their time.

If they don’t see what sets it apart, they leave.

Use your homepage to highlight the details that matter:

→ What it’s made of
→ How it’s designed or manufactured
→ Why it performs better than alternatives

Use clear copy, strong visuals, videos, or simple graphics to show these points fast.

Your homepage should do more than display the product.

It should explain its value before people are asked to buy.

Which detail do you think matters most on a homepage?

☕️

#ecommerce #uxdesign #shopify

I design high-converting Shopify stores for sustainable brands — without losing their voice. 👉🏽 Get 10 battle-test tactics below

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The Battle

Belange Okandju

Mauro Semedo

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The Battle

Belange Okandju

Mauro Semedo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mauro Semedo's LinkedIn Performance

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