☠️ Belal Batrawy

Hyperbound

The future of sales is AI coaching and role play.

Head of Key Accounts

Helping the founders build their product positioning and pricing.

Advisor

Salesforce

Join the free Salesforce community: https://salesblazer-community.slack.com/signup#/domain-signup

Salesblazer Community Advisor

learntosell.io

learntosell.io provides online courses to help sellers master B2B sales. Study and learn core skills from elite practitioners and award winning reps that have reached the pinnacle of their respective fields. You'll discover frameworks and concepts not taught by traditional sales training that unlock life changing earnings.

Founder

Death to Fluff

Nothing quite like having a fellow seller energize the team at your next Sales Kickoff (SKO) or Sales All Hands! Belal has done keynotes ranging from 30 to +1,500 attendees for all types of companies.

Whether you're a budding startup like Vareto or Esper, to Fortune Unicorns like Darwinbox and Clari, or a behemoth like Telus Communications, he has the experience and knowledge you're looking for. Get some real talk at your next event, no fluff guaranteed!

Submit your request and details at belal@deathtofluff.com

Sales Kickoff (SKO) Speaker

A social movement by sellers for sellers. No more feeling like you're taking crazy pills, or feeling like you're alone in realizing a lot of common sales practices are dead wrong.

#deathtofluff ☠️

Content Creator

Techstars

Mentor

GTM Buddy

Grew the GTM team (sales, marketing , and product marketing) from 0 to 11 and revenue from $0-$250k ARR.

Head of Sales

Salesfinity

Helped with product positioning and brand awareness.

Jaapi

Bravado

Clay

Helped build out the pricing model and product positioning.

learntosell.io | Salesforce Top Sales Influencer | Salesloft REVstar | LinkedIn Community Voice | Amateur Mountain Biker

بِسْمِ اللهِ الرَّحْمٰنِ الرَّحِيْمِ

𝗪𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝘀𝗮𝘆𝗶𝗻𝗴:

🔸"Thanks for being a positive voice in the sales community."

🔹"The content you post has helped me grow as a sales professional."

🔸"Your content is so good that you make me want to move back to Georgia and work as an SDR under you"

🔹"I had to message you. I couldn't be more aligned with your post today and well... your posts every day."

🔸"You share a lot of real, genuine advice for SDRs which is rare in the mess of BS that's out there on linkedin."

🔹"I just want to thank you for all your content!! I’m super passionate about sales and only wish you were my boss at some point!"

🔸"All your posts are incredible. Thank you for consistently sharing so much value that the sales industry is in such desperate need of."

🔹"I stumbled across your posts and community, this is amazing stuff, I've learned more in 30 minutes than weeks of training. It's candid and realistic, not robotic."

🔸"Wow, I’m usually paranoid of LinkedIn sales gurus, although there’s a few I like, something about you immediately seemed different. Love the content you're putting out, no fluff and straightforward."

𝗔 𝗯𝗶𝘁 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲:

I'm a man of faith and a practicing Muslim, striving for a purpose beyond material things or self-interests, for excellence in actions, and giving back to those in need. I want to see these things exemplified in the business world with other like-minded people.

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗮𝘄𝗮𝗿𝗱𝘀:

- Mixmax Top Sales Expert
- Top1 FM LinkedIn Sales Star
- TAG Sales Leadership Honoree
- Built In Top 20 Sellers to Follow
- Salesforce Top Sales Influencer
- Slintel Top 15 Leaders to Follow
- Salesloft REVstar Award Winner
- Vidyard Top Sales Pros to Follow
- Crunchbase 25 Leaders to Follow
- Proposify's Top 20 Voices in Sales
- Sweet Fish Media Top B2B Influencer
- Pandadoc Top 10 Sales Leader to Follow
- Access Global Top 10 Sales Professional
- Better Proposals Ultimate Sales Influencer
- AngelList A-lister (Top 1% of Startup Talent)

𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵:

Master cold calling using the Mic Drop Method - www.learntosell.io

A social movement by sellers for sellers. No more feeling like you're taking crazy pills, or feeling like your alone in realizing a lot of common sales practices are dead wrong.

#deathtofluff ☠️

Adworkz

Adworkz, Inc. is a SaaS startup specialized in the development and commercialization of cloud-based mobile applications, Web applications and databases for the automotive retail industry, enabling its customers to optimize their sales of personalized products and services, their operational processes, their customer experiences and their operating margins.

With the aim of driving its business growth, I helped this early-stage software startup generate its annual recurring revenue (average monthly revenue growth rate of 14%) by carrying out its market research, defining its B2B sales strategy focused on new SMB and SME/mid-market client acquisition, implementing its multi-channel sales plan and tactics, and overseeing its budget and sales performance management.

In order to develop its portfolio of new customers (e.g., automotive dealerships, franchises and subsidiaries) in the targeted Pacific Northwest and Southwest regions, I helped establish its customer acquisition strategy and campaigns across digital and traditional channels, in close collaboration with the digital marketing & communications manager, develop its inbound and outbound lead generation (grew monthly qualified lead volume by 3.5x) and optimize its sales pipeline (increased average lead conversion rate by 2x).

In terms of maximizing its competitive advantage and sales performance, I helped create and differentiate its service offerings, determine its SaaS pricing strategy and model, set up its inside & outside sales organization and build its sales enablement/development engine (e.g., CRM, processes, content) from the ground up.

I also contributed to the creation of its partner program with digital marketing agencies and its participation in expos and trade shows in order to develop its customer base, its professional network and its brand image.

Sales Director, SaaS Solutions

Schwan's Company

Schwan's Company is a leading multibillion-dollar manufacturer, distributor and marketer of over 350 branded frozen food products with more than 12,000 employees, 16 production facilities and 450 sales & distribution centers serving home-delivery, retail, grocery and food-service channels across the United States.

After conducting the sales and operational audit of an underperforming profit center covering the Seattle/Greater Seattle area, I helped develop and implement its sales & operations turnaround plan to improve its sales (average order value growth of 32%), revenue (122% of target achieved) and operating margin (19% increase).

In order to grow its B2C customer base (new customer growth rate of 12%) and its market penetration across the region, I helped assess its sales performance and market potential, optimize its sales territory management, establish its corrective sales action plan, from sales prospecting to customer follow-up, and coach its outside sales team members in the field.

From recruiting to managing, including training and developing employees, I helped re-engage its demotivated sales & logistics/distribution team members (18 employees) and decrease its employee turnover rate by 39%, all while enhancing its key performance levers (e.g. processes, methods, techniques and tools) and improving its budget and financial management (e.g., forecasting, budgeting and cost control).

I also contributed to the improvement of its customer retention (reduced customer attrition rate to 9%) by strengthening its customer satisfaction (average CSAT score of 90%) and its customer loyalty programs and campaigns (e.g., rewards, personalized offers and discounts) across online and offline channels.

Area Sales & Operations Leader

I initially joined The Schwan Food Company as a Territory Sales Leader for the Seattle/Greater Seattle market area, overseeing the day-to-day sales activities of an underperforming field sales team, and was later promoted to the role of Area Sales & Operations Leader as part of the company's restructuring to better support the sales and operational turnaround of a troubled profit center.

As a Territory Sales Leader, I helped build and develop a high-performing team of 10 Route Sales Representatives. I assessed sales territories, identified new business opportunities, optimized sales routes and developed territory specific sales strategies to increase sales and achieve revenue goals, all while building and cultivating positive relationships with customers to ensure customer retention and loyalty. I also actively promoted the company’s products through event marketing campaigns (i.e., targeted promotional events) to drive brand awareness and product sales within the Seattle/Greater Seattle market area.

Territory Sales Leader

Who's Who in Luxury Real Estate

LuxuryRealEstate.com, a leading online marketplace for luxury real estate, is at the heart of its clients' digital transformation and offers digital and multichannel marketing solutions for luxury real estate companies and developers.

Seeking to expand internationally, I rejoined the virtual marketplace again to grow from scratch its international revenue (134% of target reached) and margin (23% increase).

As part of its international business development, I conducted its market research and competitive analysis, determined its sales and STP marketing approach (i.e., segmentation, targeting and positioning), established its business development plan and tactics focused on new account and partnership acquisition, and oversaw its international business performance management (e.g., targets, KPIs, controlling, monitoring, etc.).

To grow its portfolio of international accounts (154+ new renowned clients) and business partners (6 new digital publishing partners) in targeted foreign markets (expansion into 25 new countries), I helped develop its inbound and outbound lead generation, establish its online and offline B2B customer acquisition strategy and plan, enhance its sales enablement/development engine (boosted conversion rate by 21%), automate its marketing campaigns, optimize its sales pipeline, differentiate its service offerings (i.e., USP, pricing strategy, benefits, etc.) and create its partner program from the ground up.

While entrusted with developing both its internal relations (e.g., Technical Service, Marketing and Finance) and external relations (e.g., clients, service providers and partners), I also helped convert its qualified prospects into new customers (i.e., full B2B sales cycle process) and organize its virtual and physical events (e.g., webinars and international conferences) in order to grow its customer base, professional network and brand image.

Business Development Director, Global Accounts

Wave Broadband

Broadstripe, LLC (WaveDivisionHoldings, LLC) is a telecom provider of internet, phone and TV services to residential and business customers across the West, Midwest and Southeast regions of the United States.

In an effort to address the sharp decline in its total B2C and B2B subscriber base in the Pacific Northwest region (Washington, Oregon and Idaho), I helped create and execute its sales & marketing turnaround plan focused on residential and business customer acquisition and retention to revitalize its revenue (179% of target achieved) and operating margin (EBIT margin of 27%).

From assessing its market (i.e., customer needs, market potential, competitive analysis, etc.) to establishing its corrective sales & marketing action plan and tactics (from multi-channel prospecting to after-sales service), including redefining its service offerings (i.e., pricing, packaging, options, etc.) and revamping its external/internal marketing communication programs and tools (from flyers to television advertisements), I helped reposition its brand, improve its visibility and strengthen its competitive advantage in its market.

In order to drive its business growth, I helped increase its residential/business customer acquisition and retention (market penetration rate of 60%+ and overall churn rate of 3.5%) by optimizing its sales pipeline through sales & marketing alignment, maximizing its cross-channel marketing & communication campaigns (e.g., lead generation, lead nurturing, win-back and upselling), improving its customer management (average CSAT score of 90%), structuring and developing its inside/outside sales & marketing operations team (75+ employees) and reinforcing its budget and sales performance management (from budget planning to monthly reporting reviews).

Regional Sales & Marketing Director

LuxuryRealEstate.com, an online marketplace for luxury real estate, is at the heart of its clients' digital transformation and offers digital and multichannel marketing solutions for luxury real estate companies and developers.

To kick start the growth phase (scale-up) of this vertical e-marketplace, my primary objective was to help grow the revenue (138% of target realized) and margin (20% increase) generated by its international customer portfolio (147+ global accounts).

With the aim of retaining its existing global accounts (81 renowned clients) present in 64 countries and renewing its annual contracts (customer retention/renewal rate of over 97%), I helped carry out its market research and competitive analysis (e.g., industry analysis, market sizing, competitive positioning), its detailed account maps (e.g., org charts, decision makers, buying processes) and its dynamic account plans (e.g., clients' objectives, potential solutions, proposed actions, potential risks, revenue opportunities) to ensure long-lasting customer relationships/partnerships, personalized solutions, high-performance results and optimal client utilization.

In regards to growing its international account portfolio, I helped analyze the sales performance of its current global accounts (i.e., sales growth, opportunities, product performance, average purchase value, etc.) and establish, in close collaboration with the marketing & communications team, its B2B sales and account-based marketing strategies and tactics (e.g., targeted offers, personalized content, retargeting, upselling, cross-selling), all while winning 66 new global customers (full sales cycle from prospecting to closing new accounts) and driving its international market penetration and expansion into 27 new countries.

Global Account Manager

In addition to my main role as Global Account Manager (GAM), I also held the position of Acting Director of Global Services in order to strengthen internal and external relationships, champion the development of offerings, optimize the use of solutions and manage remote assistance/technical support for the company's global account customers.

Acting Director of Global Services

Sprint

Sprint Corporation (T-Mobile USA, Inc.) is a major multibillion-dollar wireless telecom carrier with more than 30,000 employees and over 55 million subscribers across consumer, business, government and reseller segments in the United States.

Having held various positions in this company over the years, ranging from lead sales consultant to senior sales & operations manager, I actively contributed to the sales and operational development and management of 3 of its profit centers located in the Seattle/Greater Seattle area.

In order to grow the revenues (up to 180% of target achieved per site) and profitability (increased EBIT margin by 13%) of its profit centers, I helped implement its corporate/business strategies and standard operating procedures (SOPs) among its multisite sales & operations teams (up to 25 employees per site), establish its targeted inbound and outbound sales & marketing initiatives driving market share gains across the area, expand its B2C customer base (customer growth rate of 30%) and portfolio of B2B customers (ranging from regional small businesses to Fortune 500 companies), develop its sales across sales territories (increased ARPU by 26%) and retain its subscriber base (churn rate of 2.6% and average CSAT score of 95%).

From recruiting to retaining employees and leading multidisciplinary teams (e.g., inside & outside sales, customer service, technical support), I helped build and structure its sales & service operations organizations, develop its employees' skills and capabilities through training and coaching, strengthen its efficiency and results via repeatable best practices and activities, and leverage individual engagement and collective participation to create a high-performance culture.

I also organized promotional events and participated in trade shows/expos to drive incremental sales and increase its brand awareness and visibility.

Senior Sales & Operations Manager

Sales & Operations Manager

Senior Sales Consultant & Team Lead

J.Crew

J.Crew Group, Inc. is a leading U.S.-based multi-brand and multichannel specialty retailer with 575 facilities and over 9,900 employees around the world.

Entrusted to contribute to a profit center’s day-to-day B2C sales and customer service, I helped increase its sales of high-end products to upscale customers (up to 300% of monthly target achieved), drive its repeat purchases, upsell/cross-sell its orders (highest sales volume in the district) and elevate its end-to-end customer experience and customer satisfaction (average CSAT score of 98%).

In terms of its daily operations, I helped control its inventory and loss prevention, manage its cash flow and transactions, organize its merchandising and promotions, address and resolve its customer issues and maintain its high operational standards to ensure its operational excellence.

I also assisted its director with orienting, training and coaching new sales representatives to help set them up for success.

Sales Representative

International Paper

International Paper is a leading multibillion-dollar manufacturer, distributor and marketer of packaging and paper products, including industrial and consumer packaging along with uncoated papers and pulp, with 55,000 employees in over 24 countries worldwide.

As part of its international marketing department, working in close collaboration with various internal and external teams (e.g. Research & Development, Finance, Business Development, Sales), I helped create its new beverage packaging solutions (i.e., new product development) and extend its existing ones (i.e., vertical & horizontal product line extensions) for the fresh milk and fruit juice segments to contribute to its sales and revenue growth across target markets.

From idea generation to market commercialization, including product P&L management and go-to-market (GTM) planning, I helped roll out several of its new packaging designs and sizes for the school, convenience store and warehouse club store segments across geographic markets, generating profitable new revenue streams secured through new long-term commercial contracts with renowned dairy and fresh juice manufacturers (i.e., CPG manufacturers).

While in charge of ensuring its new products responded well to market demand (e.g., target market research, product requirements, product roadmap, product pricing), I also oversaw all aspects of its new product marketing efforts, from product positioning to product messaging and product branding, to help create a market demand (e.g., sales & marketing tools, marketing & PR campaigns) for its new products and develop its revenues and market shares across product categories, customer segments and regions.

I was also actively involved in collecting, analyzing and organizing its internal and external competitive intelligence data (e.g., industry, competitors and customers) to contribute to its ongoing competitive advantage.

Associate Global Product & Product Marketing Manager

Medtronic

Sofamor Danek Group, Inc. (Medtronic, Inc.) is a world leading multibillion-dollar developer, manufacturer and marketer of medical devices, instruments, surgical navigation systems and biomaterials used in the treatment of spinal and cranial disorders.

As part of its international marketing operations department, I helped conduct its global market research for several of its new and existing surgical navigation systems to strengthen its global competitive advantage and increase its market shares across product lines and regions.

In charge of the full market research process, I helped plan its market research studies, collect and analyze its qualitative and quantitative data (e.g., interviews, focus groups, polls, surveys and questionnaires), report its research findings and propose its solutions, all while enhancing the efficiency (achieved response rates of 75% and reduced turnaround time by 60%), cost-effectiveness (total cost reduction of 38%) and quality of its data collection process.

I also assisted with maintaining and curating its database to improve tracking, reporting and analysis.

Global Market Research Analyst

Fogelman College of Business & Economics, University of Memphis

The University of Memphis' Wang Center for International Business Education & Research (CIBER), designated by the U.S. Department of Education, serves as a catalyst and a forum for ongoing analysis, training and discourse on the global economy and the challenges of global competition for American business and higher education.

As a graduate assistant pursing a postgraduate business education (MBA degree), I assisted the Robert Wang Center with conducting industry and economic research studies and analyses.

Graduate Research Assistant

Above everything else in my DNA, I’m a sales leader and a builder of sales teams at heart! My passion for sales and leadership has led my career growth and success for nearly two decades. I’m obsessed with solving problems for customers and eager to take sales teams to the next level. My ultimate goal is to create highly effective and efficient sales teams driving sales growth and customer success.

One thing’s for sure, sales success and growth don’t happen by chance. It takes effective planning, laser-focused execution, careful evaluation and continuous improvement to achieve desired sales goals and profitable growth. In my experience, a high-performing sales organization combines and aligns strategy, people, process, technology, structure and measurement to deliver consistent sales growth each year.

Besides holding a BBA degree and an MBA degree in international business/marketing management, I’ve gained a significant experience in sales/marketing and business operations roles within B2B/B2C environments while working for small to multinational companies within the software, Internet, telecommunications and CPG/FMCG industries.

Over the years, I’ve been responsible for starting up, scaling up, expanding and turning around sales organizations with small to large inside/outside sales teams, and with customers across markets and channels, including globally. Along the way, I’ve acquired some valued core competencies in consumer/SMB/SME/enterprise sales, sales strategy, sales management, sales operations, sales enablement, business development, account management and team building/leadership.

I’m well-versed in using various office suites, sales/marketing automation tools, CRM/ERP/CMS software and analytics platforms. Always keen on learning, I’ve completed many professional certifications to sharpen my skills in inbound/outbound sales, digital marketing, revenue operations and sales/marketing analytics. Thankful for my exposure to different cultures around the world, being trilingual (English, French and Spanish) has come handy while working in foreign markets.

Helping build a successful sales organization is challenging and its path to sales growth is paved with setbacks—yet, the rewards make the hard work and dedication so worth it! Some of my key contributions and accolades include creating $34M+ in ARR in 2 years, growing new customer acquisition by 179%+, achieving customer retention rates of 98%+, driving CSAT/NPS scores of 97%+ and receiving numerous sales awards.

I’m open to new opportunities. Please feel free to reach out to me.

taplio

The Battle

☠️ Belal Batrawy

Jean-Yves Piton

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