Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Alan Stein

I get people better jobs fast w/ lots more money • I empower underrepresented, underestimated, & underpaid professionals by leveraging my privilege, insights, & unique experience • Career Coach • Professional Negotiator

I empower ambitious professionals to secure $150,000-$500,000+ jobs at the world's best companies.

I'm uniquely skilled to do so based on over 30 years of leadership experience at Google, Meta, Salesforce, and American Express. Most of that time, I was a hiring manager. Sometimes I even held the role of recruiter. 

I know how to get resumes seen. I know how to convert interviews to offers. I know how to get paid what you're worth. And I share it all everyday here on LinkedIn. 

I'm also quite good with career pivots, based on my actual results:
1. Psychology PhD dropout ⏩Wall Street analyst
2. Wall Street ⏩Venture Capital
3. VC⏩Front office in Professional Baseball
4. Baseball ⏩Business School 
5. B-school ⏩World class global marketing
6. American Express ⏩ FAANG 
7. Big Tech ⏩ Startups
8. Working for others ⏩Kadima Careers

Along the way, I've reviewed 10K resumes, interviewed 2K people, hired hundreds, promoted dozens, and fired a handful of people.

Essentially, I know how the system works.

And now I've left the corporate world to spill all the beans.

Want to get a better job faster? Chat with our Career Solutions Team ☎️https://kadimacareers.com/apply

Kadima's Mission 👉Accelerate 1 million careers by 2040.

How Kadima Helps👉We offer elite coaching, door-opening connections, and a supportive community. 

If you're looking for a better job that pays you what you're worth, DM me or join me at my next free talk, and watch your career grow exponentially in months, not years.

#ownyourcareer 👉https://kadimacareers.com/

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The Battle

Belen Wagaw

Alan Stein

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