Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Smart Label Solutions (SLS)

SLS, a Levata company, delivers AI-powered RFID automation for end-to-end supply chain visibility.  Serving global brands like Google, Delta, Louis Vuitton, DHL and Nike.

Chief Revenue Officer

Hey Dena

Your startup's AI execution & accountability coach.  Lets get clear.  It all starts here ➥ heydena.io.

Co-Founder & CEO

Dena Growth

Dena (pronounced “Day-Na”), in Hindi, means ‘to give’. 

Our mission is to help founders, CEO’s and exec teams, avoid mistake and misstep in how they go-to-market. Through an immersive experience, we manifest our mission through advisory, coaching or fractional CRO / Interim CEO services. We've advised 90+ companies around the world.

Founder & CEO

Dena Startup Lab 

Dena Startup Lab is a free-to-join GTM community of early-stage B2B software founders, whose priority is achieving product-market-fit.

Join 200+ B2B founders today. It all starts here ➥ www.denastartuplab.com.

Founder

inKind

inKind provides funding to restaurants of all shapes and sizes who are looking to grow. As part of our model, we take credit in the restaurants we fund and from it, market and sell high-dollar gift cards to guests. This flywheel allows inKind to grow, ensures the success of restaurant operators, and provides customers a way to support and discover great restaurants.

Investor

Hyperbound

Hyperbound AI analyzes thousands of your sales calls, uncovers why top reps win, and builds AI Sales Roleplays to help you quickly evolve and reinforce your playbooks as you scale.

Trampoline AI

The simple AI-suite that helps you respond & win more RFPs.

Seed Investor & Founding Advisor

Qwyn AI

Smarter, safer life sciences manufacturing.

Founding Advisor

Numr CXM

Giving teams the tools and insights to fix customer problems early.

Hello Rewards

A rewards platform for web3 enabled brands.

Alex is a passionate entrepreneur and aggressive business leader who is relentless in the pursuit of a win.  However, fundamental to that win is ensuring his customers win first.

Over the last 20+ years Alex has consistently been driving profitable revenue through the development of sustainable customer relationships and business partnerships in a variety of segments (Startups, SMB, Global2000/Fortune500) and vertical markets (Healthcare, Financial Services, Public Safety, State/Local & Federal Government).

taplio

The Battle

Belen Wagaw

Alex Kottoor

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