Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Alex is a passionate entrepreneur and aggressive business leader who is relentless in the pursuit of a win.  However, fundamental to that win is ensuring his customers win first.

Over the last 20+ years Alex has consistently been driving profitable revenue through the development of sustainable customer relationships and business partnerships in a variety of segments (Startups, SMB, Global2000/Fortune500) and vertical markets (Healthcare, Financial Services, Public Safety, State/Local & Federal Government).

Alex Kottoor

New year.

Same mission.

Build, improve, repeat.

The magic is in the small steps we choose to take every day.

Wishing each of you a lifetime of good health and growth.

Peace + love, y'all.

Alex Kottoor 

3x Founder | 3 Exits | The ‘Startup GTM’ Guy | Sharing bumps + breakthroughs with fellow founders

About a decade ago, I noticed something become my lynchpin → gratitude.

Once my I became conscious of it, I saw it play out over and over again.

Gratitude isn’t soft. It’s powerful.

It changes how you show up in life and how you win business.

When you ‘sincerely’ express gratitude with a prospective customer → you signal respect.

You show you value their time, their trust, and the chance to solve real problems together.

That accelerates trust.
Strengthens relationships.
Increases loyalty.

In crowded, competitive markets → it can be the difference.

So be your sincere self.
Practice gratitude.
Then make it the underpinning of your entire sales process.

Some of the biggest deals I’ve ever closed trace back to one thing → being genuinely grateful for the opportunity.

Wear your heart on your sleeve.
When it’s real, you become magnetic.

Happy Wednesday, y’all.

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The Battle

Belen Wagaw

Alex Kottoor

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taplio

The Battle

Belen Wagaw

Alex Kottoor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Kottoor's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlex Kottoor's LinkedIn Performance