Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Alli Rizacos - Imposter Syndrome Coach

Career Coach

The Founder's Blueprint Accelerator

Helping 1,000 founders hit $100k/m or more in revenue

Authentic Results

I work with experienced corporate leaders who want to monetize their expertise into a coaching/consulting business on LInkedIn. I teach them the playbook that has made me over $1M on Linkedin from coaching clients alone. 

Who I work with: 

1️⃣ The Corporate Leader: You've got at least 10 years of experience in corporate and you're ready to monetize your experience into a coaching/consulting business (but you're not sure where to start). 

2️⃣ The Side Hustler: You're doing coaching/consulting on the side, but you haven't figured out how to make it your full time thing (because you're not making consistent revenue from it yet).

3️⃣ The Full Time Entrepreneur: You're a full-time coach/consultant and you're wanting to create more consistency and predictability in your business. You have clients, but you don't have a system to grow it in a repeatable way. 

I have uniquely designed my programs to meet you exactly where you're at. 

Either you're wanting to LAUNCH your business, or GROW your side hustle, or SCALE to that next revenue level as a coach. 

Either way, I got you. 

Check out what peeps are saying about my programs here: https://pie-thyme-e0f.notion.site/Authentic-Results-Wall-Of-c7a3fbc5a3d64b15bd05d13e416c8e5c

Founder & Head Coach

Revenue Collective

The Revenue Collective is private, invitation-only community of sales and marketing executives at growth-focused companies

Executive Member

The Coaches Training Institute (CTI)

Coach

Audience & Income

Founding Member

WISE

Developing the next generation of female sales leaders

Toronto Community Chair

HiMama

Aligning our revenue teams to create repeatable, scalable growth

Head of Revenue Enablement

Salesforce

Regional Sales Manager

Senior Business Development Manager - Growth Business

Account Executive - Commercial Sales

Account Executive - Emerging Small Business (Team Lead)

Enterprise Business Representative

ResortSuite

Relationship Manager

MiiToU Inc

Senior Business Development Consultant

Turning corporate leaders into successful coaches on LinkedIn in 90 days. Do work you love, when and where you want 🚀 I OG Imposter Syndrome Coach I Ex-Salesforce Leader I Virgo I Enneagram 3 I Projector I

In 2021, I took the leap and left my $250k corporate job to pursue my dream of building a coaching business while traveling the world. 

In 4 years, I’ve built my business to over $1.6M in revenue all through my brand on Linkedin. 

I work with high-functioning, highly ambitious, successful leaders. 

They don’t need coaching, they WANT coaching. 

They recognize that what they really desire can be possible if they invest in themselves and get support from someone who:
- believes in their vision
- has taken big scary leaps 
- doesn’t buy into their negative stories and fears
- holds them accountable to making it happen

My Linkedin Business Accelerators give you a system to get results (make as much or more than you do/did in corporate) and banish your imposter syndrome from getting in the way. 

Because you don't need coaching, you need results. 

Like Jo, Jessica, Talia, Justin, Matt, Mallory, Ashlee and Jill who joined my 3 month LinkedIn Accelerator. 

- Jo had her first $20k WEEK
- Jessica got her first 8 clients ever
- Talia had her first $16k/mo as a coach
- Justin had his first $10k mo in the 90 days
- Matt went from 1 lead/mo on Linkedin to 5/week!
- Mallory made 6 figures in her first year of coaching
- Scott went from corporate to $30k/mo in less than a year
- Karen went from $40k annual salary to making 21k in 2 months
- Ashlee made $25k in 3 months as a brand new coach on Linkedin. 
- Jill piloted her coaching program at work then made the leap and got her first 3 clients signed up. 

Whether you’re a corporate leader wanting to take the leap OR a coach that took the leap but isn’t seeing the revenue flood in (ie sub $10k/mo consistently), you need a system to build the business that actually gives you the freedom you want. 


☎️ Book a call to work with me ☎️
https://calendly.com/d/ck94-39x-3k9

Founder & Imposter Syndrome Coach

I coach high-achievers in tech sales to have the clarity & confidence to create success on their terms. 

I don't help people get their dream job, I help them create their dream lifestyle and find a job or business model that fits their lifestyle. 

Book a call: https://calendly.com/alli-rizacos

If you think you're too busy and can't prioritize yourself - that's exactly why you need to!

Visit www.allirizacos.com for more content, and testimonials

Alli Rizacos

I had written exactly 0 posts before starting my business on Linkedin.

Here is what I did to grow my business to $1M in 3 years only using LinkedIn:

1. Studied the greats

I was lucky to find Justin Welsh so early on. 
He was the trailblazer and I studied every single one of his posts and applied to his community the day it went live. 

↳ There are loads of greats now, study 5-10 of them to understand what they do that works.

2. Never gave myself an out

I was fully committed. I burned the boats in my own mind. 
If I just keep showing up, something is bound to happen (I was right).

↳ Embrace sucking longer than others and you'll win

3. Told stories

I knew my story was compelling because when I told it IRL everyone wanted to hear more.
Leaving corporate was something so many wanted so I talked about it often which made people want to work with me.
 
↳ People want to be around people that have the life they want.


4. Got help

1 year in, I hired a LinkedIn coach to learn the content formula.
Up to that point I was guessing. 

↳ To save you time, here it is:

Step 1: Attract attention with broad yet popular topics that either inspire or entertain 
Step 2: Nurture your audience with content that solves their burning problem
Step 3: Convert them with content that answers the last question they have before pulling the trigger to work with you


Do step 1: 2x/week
Step 2: 2x/week
Step 3: 1x/week

If you’re at 0 right now

Just think about where you could be in a year if you started today. 

🚀

(1 year in I was in Costa Rica living it up & running a successful coaching business 👇)

Turning corporate leaders into successful coaches on LinkedIn -​> Get 3-5 coaching clients/mo with my Sales on Easy Mode System 🚀 I Ex-Salesforce Leader I Speaker & Podcast Guest I Virgo & Projector

Last week 9 successful coaches met for dinner, here were the hacks we shared with each other:

- Polls. They still work.
- Vulnerability supersedes any trend
- None of us use Twitter at all lol (too "bro-y")
- We’ve all seen the algo change 50x, but we’re still here
- None of us got into biz to be content creators, but fell in love with it 
- We all have different niches, different offers and different approaches…and they all work!

9 coaches, 9 paths, 1 rule: 

Show up, be real, and keep experimenting.
____

What's your best hack? Share it in the comments

After 5 years in business, what I know for sure is that everything works ONLY for a limited time.

You finally find a lead magnet that blows up.
And 6 months later, no one cares anymore.

You'll launch a funnel that prints cash.
Then one day, it just…stops.

When you’re new, you believe there’s a silver bullet

The one offer, system, or strategy that’ll make you millions forever.

But after you “find it” ten times…
and watch it fade ten times…
you start to realize:

You weren’t building a business.
You were chasing a high.

Because entrepreneurship isn’t about finding what works.

It’s about becoming the person who keeps creating what’s next.

That’s the real game. 

Not finding THE thing. 
It's the willingness to keep going.

_____

Agree or Disagree?

The hardest part of entrepreneurship is that the thing that made you money yesterday will stop tomorrow.

Tell me in the comments.

I made all the rookie mistakes when I started on Linkedin

I went through all the cringe 🙈

It was really uncomfortable to suck at something at first

But if you can endure the sucking, you'll have opportunities that most could only dream of. 

If I hadn't started writing content on LinkedIn over 4 years ago, I wouldn't:

- have Fridays (and Mondays) off
- make my own schedule
- travel whenever I want

I've taken 178 leaders & coaches through my Bootcamp 

Giving them the step-by-step on how to get clients on LinkedIn.

And because they embraced the discomfort of being new at something

They got to reap the rewards:

- Karen landed 11 clients!
- Amanda hit her first $10k month
- April's impressions went up by 200+% 
- Justin went viral and got his first client
- Kaitlin got her first lead just 4 days after

Having an extraordinary life takes making out-of-the ordinary decisions.

Get good at being uncomfortable 🚀

______
The next bootcamp is Dec 9-11.

3 one hour sessions on:
- nailing your niche
- optimizing your profile for lead gen
- attracting buyers via your content

So that you can have results like the ones above. 

Waitlist now open: https://lnkd.in/eCNYBCpN
(get 50% off by joining it) 

Bootcamp limited to 20 spots
(so that everyone gets enough coaching & attention)

I opened Linkedin this morning and for once it felt human again. 

A big Linkedin guru admitting he took 6 months off and it tanked his business

A woman turning 50 but rejecting the adage that 
"50 is the new 30" 

(She said because her 30s were chaotic with life's biggest decisions coupled with the pressure to be successful and I couldn't agree more). 

I felt viscerally relieved by both.

The "highlight reel" and "peacocking" here is too much

And I'm ashamed that I've been guilty of it too.

I fell into the trap of this culture.

But the tides are turning (hallelujah)

We all want REAL.

We want to know that others are not perfect.

That they struggle with the same insecurities we do (even though we think we're too grown to have them)

It's so easy to feel broken when we compare ourselves to the 10% that people show off here

And then we feel broken that we're still comparing ourselves to others (🙄)

But a friend said 5 words to me that set me free:

"You're not broken. You're evolving."

So is this platform.

And so are you 💜

This platform doesn’t need more polish
It needs more people willing to show their evolution.


Ps I wrote this because I need to hear it myself. It's time to evolve, and not be afraid to work through it out loud.

For 8 years working at Salesforce, I had a solid brand.

As a leader, people would fight to be on my team.

I was known, respected and trusted.

When I left, I thought that brand equity would follow me.

It didn't.

I showed up day 1 of my new job foolishly expecting the red carpet treatment

No one knew me. No one cared about my “brand.”

My reputation lived inside the walls of Salesforce.

The second I walked out, it vanished.

And I see this every day, corporate leaders who are building brands INSIDE a company without building it in public too. 

Because when you leave, your brand doesn't come with you. 

Your internal brand makes you valuable at work. 
Your external brand makes you valuable in the world.

Start building it now.

_____

Tomorrow I'm sharing all my Linkedin advice for corporate sales leaders on how to future-proof themselves with a personal brand on Linkedin.

It's part of 🏄🏼‍♂️ Scott Leese 's Midnight to Millions event. 

Sign up now for this EPIC 24 hour event: https://lnkd.in/e7DvruZw

For most of my corporate career, I was pretending. 

Pretending to care about my quota, shareholder stock value, corporate priorities, some happy hour I didn’t want to go to….

My decision to leave the corporate world was the decision to stop pretending.

To have my outsides actually match my insides.

Now the MOST important goal I have in life is to never have to pretend to care about things I don’t care about.

If I’m succeeding at that, that’s enough for me. 

💜

Feeling like an imposter isn’t a personal deficiency

It's a normal response to a toxic culture we’ve been born into.

Be the best. 
Be perfect. 
Don’t complain. 
Never show weakness. 
Make everyone like you. 
Always have it all together.

And make lots and lots of money so that even more people will like you. 

Being anything less feels not good enough.

Go easier on yourself. 

You’re not broken, you’re just a regular human living in a broken world.


_____

I hosted a Masterclass about how to not let imposter syndrome derail your success as a coach (because it can and WILL!).

Grab it for free here: https://lnkd.in/ebAJfukf

We’re all working on things that are taking longer than we want. 

But remember:

Just because it’s taking time, doesn’t mean it’s not happening.

Keep going. 

🚀

-----

♻️ repost to spread good vibes

Happy Friday!

You don't need a big following to have big success on LI

(I made my first 6-figures with less than 5,000 followers)

If you have sub 5k followers, focus on these 3 things:

1. Serve who you were 2-5 years ago

Credibility is everything. 
You'll resonate most with those who are just a few steps behind you

2. Optimize your profile

Your profile is about what you do & who you do it for. 
Make is abundantly CLEAR.

Optimize your:
> Profile photo
> Banner
> Tagline
> Bio
> Featured section

Your niche/tagline can only say so much.
Your profile fills in the blanks to build your brand. 

3. Content

When starting out, your priority is building trust with your audience. 
↳We built trust when we’re relatable. 
↳We’re relatable when we tell our story. 

Over index on story telling content in the beginning NOT educational content. 
You haven’t earned your audiences trust to educate them yet. 

Tune out everything else. Just focus on these 3.

I promise you you’ll start seeing $$ not just likes.

Remember: 

Likes ain’t cash.

Followers ain’t dollars. 

-----

PS I run a bootcamp to teach you exactly how to implement these to get results. 
If you want to get leads, and close clients from Linkedin, join the waitlist now and get $200 off when spots go one sale. 

Dec 9-11, at 12pm EST each day for 1 hour.
LIVE coaching from me each day
A tactical workbook
And lifetime access to recordings

Join waitlist now: https://lnkd.in/eCNYBCpN

Average job: “You must be at your desk by 9am every day.”

Amazing job: “Do your work from anywhere as long as it gets done well.”

It's time to ditch the old belief that how much we work is how much we’re worth.

Find a job that values the way you work

Not the way an assembly line worked in the 1860’s.

You deserve better.

_______

Or be your own boss and make your own rules! 

One of my fave "offices" from these past 5 years 😍

PS If you're a leader, you definitely have experience you can package up and monetize.

If you don't know how, I can teach you.

Join the waitlist for my next Bootcamp (Dec 9-11) where I give you the system to get coaching clients on Linkedin

https://lnkd.in/eCNYBCpN to get 50% when spots go live.

Success isn’t about intelligence.
It’s about staying in the game.

Most think LinkedIn is too crowded to win.
Too many voices and competition.

But that’s not the problem.

Most won’t fail.
They’ll quit.

They’ll stop showing up when the likes slow down.
When the DMs dry up.
When it feels like no one’s watching.

The ones who win aren’t smarter.
They just didn’t stop.

_______

PS Find people who refuse to let you quit.
Best insurance policy you’ll ever have.

Them: "How did you get over the fear of leaving corporate?"

Me: "I didn't. I found people who were doing what I wanted to do and befriended them. Then it didn't feel so scary."

I wouldn't have a successful coaching business without my community

Being a solopreneur can be scary

It's less scary when you aren't alone.

Pro tip for the week: 
Reach out to 5 people who are where you want to be and ask to chat with them. 

Surround yourself with the right people and then you'll become like them too.

____

PS Me and 100 coaches in my community are hanging out TODAY at 12pm EST to talk about why the EFF it's gotten harder to get clients on Linkedin and how to fix that. 

Come hang out with us: https://lnkd.in/ef3_yuRw

PPS Love my dudes Christian, Robert, Tobi, and Noah. We chose to self-assemble into a mastermind. Now when we end our bi-weekly calls we literally sign off saying "Love you guys" 💜
 
Having this community is priceless.

I'm 100% guilty of being addicted to my business.

So I'm heading to the jungle today to disconnect for a week. 

I quit my job in 2021, and started my business the very next week. 

And if you have a business, you know...

It's your ALL the time job

You never stop thinking about it. 

Which I love, but everything has it's limits. 

So I'm going to put my phone and laptop in the safe and spend the week reading, journaling, doing yoga, sound bath, and of course...tanning. 

It's time for the next evolution.

But first...rest. 

See you in a week...or not. We'll see!

“I’ve tried everything… but nothing seems to work.”

Nothing feels worse then being stuck here 👆

Trying different tactics, different approaches, maybe even different niches but still not seeing results.

Here’s what I know from coaching 250+ coaches: 

Most of the time, it’s not about doing more. 
It’s about doing what actually fits you.

Trying to copy someone else’s path doesn’t work. 
Chasing trends...also doesn’t work. 

The stuff that sticks is the stuff you actually know: 
↳ your story, your experience, your perspective.

That’s the work people respond to. 
That’s what makes you stand out. 
That’s what actually sells.

So stop bending yourself into a shape that’s not yours. 

Start building on what only you can bring to the table.

Because lord knows Linkedin doesn’t need another "coach"

It needs the realest version of you, honest perspectives and all. 

_____

PS me on the couch, no makeup, writing content, my happy place.

I can't stop thinking about Google X's 'Eraser Test'

Imagine this:
They built a tool that can pinpoint a single event in your life, go back to that moment, and erase it.

Not the memory of it.
The event itself.
Gone from your timeline like it never happened.

They ran the experiment with over 12,000 people.

First, write down the most traumatic event of their life.
Then they choose: erase it or keep it.
But they’re warned: if you erase it, you erase everything that came from it.

The friendships.
The resilience.
The depth.
The wisdom.
The way it shaped who you became.

Guess what happened?

99.99% said “No…I’d keep it.”

And these weren’t minor inconveniences.

These were the moments that nearly broke them.

Humans are funny...

We forget our own track record.

We’ve survived 100% of our hardest days so far.

And we’ve grown because of them, not in spite of them.

As business owners, the posts that get crickets, the clients who ghosted, the nights you almost quit

They’re not breaking you. They’re building you. 

If you're in a season of 'hard' right now, good. 

It's exactly what you need to build the version of yourself that you’ll be proud of later.

The wins that change your business rarely show up on your Stripe dashboard.
 
We're often so obsessed with $$ that we miss the shavings that eventually turn into a pile.

Last week, my clients had wins that won't show up in their Stripe:

- One client's client landed a $130K offer.
- Another got tapped by their Fortune 500 company to present on men's mental health.
- A third had a massive SaaS company DM them asking to buy their course in bulk.
- Another finally learned to say the quiet part out loud in her content and had her best week ever.
- And one pivoted her niche, ran a masterclass where 31 of 37 people showed up, closed someone on the spot, and booked 4 more sales calls (ok this one does show up on Stripe, but it was too good not to share)

None of these started with "I made $20k this month."

They started with showing up when it felt like nothing was happening.

With posting when engagement was crickets.

With refining their message one post at a time.

The shavings pile up.

And then one day, you look around and realize you've built something that matters.

Not just to your bank account.

To the people whose lives are changing because you didn't quit.

If you're a coach grinding it out on LinkedIn right now, wondering if it's working

Keep collecting shavings 💪



PS 👇 My clients turned co-workers turned friends:) 

PPS Check out my free masterclass of how to turn everyday actions on Linkedin into 3-5 clients/mo: https://lnkd.in/eEjMF8pK

In 2026, the new currency isn't what you know

It's WHO knows you. 

In today's economy, attention trumps experience. 

If no one knows who you are or what you stand for
You're invisible in the market.

Attention creates options:

New roles. 
Consulting gigs. 
Coaching clients. 
Speaking opportunities. 
All from visibility.

BUT the online space feels more crowded than ever

We all feel it...everyone and their dog is a coach now

So the most important skill to learn right now:

How to get attention.

When we can Chatgpt and Google ANYTHING

What actually stands out is real life stories

The ones where you share the quiet part out loud

The stuff that can't be Googled.

Stop trying to compete on knowledge.

Start sharing you: your experiences, your struggles, your wins.

Because in a world where information is free, authentic attention is priceless.


_____
PS Pic of Tobi turning my dog into a top Coach on Linkedin 😂

Your buyer is making one calculation:

“Do I trust you more than the 50 other coaches I follow?”

Trust comes from:

- consistency
- specificity
- receipts
- vulnerability with boundaries
- proof you can create what you promise

Not viral posts.

So what actually works now?

Here's my 6-part LinkedIn Client System.

If you’re missing even one piece, you won’t get consistent clients.

1. Scroll-Stopping Positioning
↳ Clear, niche, outcome-driven.

2. A Profile That Pre-Sells
↳ Your CRP (Client Ready Profile).

3. Content That Moves Buyers Emotionally
↳ Not fluff about "clarity". Real transformation.

4. A Hand-Raiser Strategy
↳ Lead magnet, training, or high-value asset.

5. A Simple Nurture System
↳ DM follow-ups and real conversations

6. A Conversion Process
↳ Pre-qualify, educate and a sales call structure that converts 40–60%

I'm teaching steps 1-3 on Dec 9-11 in my upcoming Bootcamp. 

Most aren’t struggling because the market is harder.
They’re struggling because clients are smarter.
And their strategy hasn’t evolved.

Come learn how to actually get coaching clients on Linkedin.

3 hours of LIVE training/coaching
1 Workbook
Personalized feedback

Join waitlist now and get 50% off when goes live (ie only $197)

https://lnkd.in/eCNYBCpN


👇 Receipts! This was a bootcamp client, turned Accelerator client. 

Clear niche positioning, content and lead magnet that works, sales system that closes. 

That's how it's done :)

taplio

The Battle

Belen Wagaw

Alli Rizacos

Followers

Posts

Engagements

Likes

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taplio

The Battle

Belen Wagaw

Alli Rizacos

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alli Rizacos's LinkedIn Performance

Ready to grow your LinkedIn presence?

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