Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Communications Consultant

Dunn&Falkenstein Consulting

Co-Founder & Partner, Dunn & Falkenstein Consulting

Communications Strategist & Consultant

Celonis

Reporting directly to the CEO and Co-founder, I established processes and messaging to ensure the company stakeholders were always up to speed on company progress and priorities. Highlights included a Series C funding round, the acquisition of Integromat, launch of Execution Management category and introduction of company values.

VP Executive and Internal Communications

In this role, I led a rockstar team of PR, influencer and analyst relations, executive and internal communications professionals to drive awareness of SAP's Customer Experience division, reporting to the president of the business. We successfully relaunched and repositioned the brand, supported the integration of multiple acquisitions, and positioned our executive team in key publications and media outlets.

VP Communications, SAP Customer Experience

SAP Hybris

Vice President Communications

SAP SE

Head of Integrated Communications, Office of the CMO

SAP AG

Editor-in-Chief, SAP World (employee magazine)

Senior Editor

Hill & Knowlton

Marketing, event management and media relations for customers in the hotel, pharaceutical, consumer goods, and IT industries. Started in the Frankfurt office and transferred to the Beijing office in September 1997.

Consultant

Co-Founder & Partner, Dunn & Falkenstein Consulting, Producer & Host, "You Said It" interview series with founders & entrepreneurs

As an accomplished consultant and advisor, I partner with C-level B2B tech executives to up-level their communications.

Throughout my career, I've held key VP roles where I worked closely with C-level executives and founders to shape communication strategies that drive impactful results. At Celonis, Germany's most successful unicorn (now decacorn), I stepped into a newly created VP of Executive and Internal Communications role, reporting directly to and collaborating closely with the Co-CEOs. During a period of intense growth, I led communications through significant milestones, including a US$290 million funding round, acquisitions, leadership appointments, and the pandemic crisis. These efforts resulted in dramatic improvements in employee engagement and leadership trust scores.

Prior to Celonis, I served as the VP of Integrated Communications at SAP Customer Experience, where I managed a team responsible for PR, influencer and analyst relations, executive communications, and internal communications. In this capacity, I drove awareness of SAP Customer Experience during portfolio relaunches, message repositioning, and three acquisitions within 18 months. Before hybris was rebranded, I acted as VP of Executive Communications, developing a strong collaborative partnership with the co-founder and his leadership team.

My international experience spans three continents including stations in New York, Beijing, and Munich, providing me with a deep understanding of diverse cultures and business landscapes (as well as a knack for languages)! 

If you’re a B2B tech exec, let's connect. I’d love to help you tell your story and drive positive change.

taplio

The Battle

Belen Wagaw

Angela Dunn

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