Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

The Blueprint

I help Founders sign clients through LinkedIn by coaching them to:

1. Define who they're targeting and how
2. Use content to get their ICP's attention
3. Turn that attention into a lead
4. Use Sales Nav to add more ideal leads to their network
5. Book sales calls with leads through outreach

Growth Partner

Inkspot Marketing

I help ambitious execs and entrepreneurs stand out on LinkedIn through:

1) Ghostwriting thoughtfully & carefully positioned posts
2) 1:1 strategy with tried-and-tested frameworks 
3) If we’ve worked together before, you get access to my copy coaching services

Some client results:

- Receive 6 inbound leads in 2 weeks 
- Attract a 6k/m 3-month contracting gig in 40 days
- Increase their impressions by 2,891% in 28 days
- Get referred to as an expert in rooms they aren’t in 
- Get a DREAM podcast invitation request from their first ghostwritten post
- Get a request for a proposal for a $50k engagement because of her content
- Attract high-quality job candidates (who referenced his posts in interviews)
- Have a 15k day with so many inbound leads she can spend less time on LinkedIn

Mentored by copywriter A-Listers including Lorrie Morgan, Pauline Longdon, Adil Amarsi, and Rob Allen.

More results and screenshots here: inkspotmarketing.org

Owner

Ops Stories

We are a community of operations folks from startups to scale-ups across different industries. Our aim is to continuously improve our companies and grow in our roles by learning from each other and sharing stories, experiences and advice.

Member

Build Impact Convert

A LinkedIn growth partnership focused on helping women share their stories and build their businesses online. 

Generated 200k+ in 1.5 years, added 500k+ to client pipelines, worked with 100+ clients, held 5+ challenges & workshops

~ ~ ~

Client ❤️:

🧡 “Just a shout out to Molly and Daisy who are amazing LinkedIn coaches. Learning so much in their program!” (N, Agency Owner)

💛 “You magical wizard!! LOVE the About rewrite. Going to add it to my profile now!” (J, Recruiter)

💚 “Holy sh*t these are absolutely spectacular...Just WOW” (A, Executive Coach)

TAILORED ATHLETE

TAILORED ATHLETE is a premium formalwear e-commerce brand.

I was a founding member of the team & employee #1.

In my role, I was a pragmatic startup operator running the day-to-day operations, including coordinating the production and shipping of goods from multiple manufacturers to multiple warehouses.

I was also responsible for: 

Strategy: 

• Transformed, optimised, and scaled the customer service department, handing it to a new employee within 7 months. 
• Strategised a hiring strategy targeted at A players and transformed it into a scalable process on Asana. Regularly upgrading and tweaking the strategy based on feedback from new hires.
• Set up the US entity to scale operations in the US. Strategised and set up measures to pay sales tax in states where sales have met economic nexus to ensure compliance.
• Oversaw the transition from in-person working to remote in March 2020. Company is now fully remote with employees in multiple time zones. 


People: 

• Created a strong onboarding process aimed at a remote team. Successfully set it up for new starters to hit the ground running from day 1. Continually adapting and tweaking from feedback. 
• Nurture the team culture through virtual and in-person engaging events and managing daily stand-ups. Conduct regular employee health checks using both qualitative and quantitive data collection methods, presenting the results with recommendations to the CEO. 
• Established a benefits package reflecting company values using external data, needs of the current team, and input from the CEO.


Finance & Legal: 

• Trademarked the brand in 4 countries, starting from a place of little legal knowledge. Created a trademarking strategy and working with lawyers across 3 different countries to ensure IP security. 
• Responsible for managing cashflow & negotiating payment terms, prioritising our needs as a bootstrapped business.

Head of Operations

Empowered Introverts

Are you an introvert?

- Social situations can exhaust you (even if you've had fun).
- You soak up a lot of information, which can be draining.
- To re-energise, you want to be alone.

Sometimes it feels like your introversion holds you back. You see colleagues who are outspoken, charismatic, and social butterflies climb the corporate ladder effortlessly. For you, it feels like wading through mud.

This is where I come in. 

I help you learn the skills to thrive in a noisy world. Skills like speaking up in meetings, making conversation, and saying "no" without feeling bad. My services are designed to help you supercharge your people skills, without changing who you are.

My course: https://daisysimonis.gumroad.com/l/IFkUN

Founder

Oxford University Press

A promotion due to the successes from my previous role as Publicity Assistant. I ran high level publicity campaigns for a number of books, and secured coverage in outlets like:

• The Daily Mail
• The Guardian
• mirror.co.uk
• BBC radio (national and local) 

I handled multiple books at once and created multi-pronged strategies according to the best hooks, newsworthy mentions, and expert comment. I developed strong relationships with journalists and bloggers.

I had the pleasure of working with talented authors, including: 

• Nadine Strossen (ex-president of the ACLU)
• Jeremias Prassl (University of Oxford)
• David Kinley (Economist, University of Sidney).

I created and ran events, both in-person, virtually, and off-site. I partnered with venues like How To: Academy, LSE, and the Bodleian Library.

Associate Publicist

Key successes:

• Coverage gained in a variety of outlets from the Daily Mail (http://www.dailymail.co.uk/home/books/article-4737070/Book-reveals-Titanic-survivors-accounts.html) to The Spectator (https://www.spectator.co.uk/2017/11/a-short-history-of-flash-photography/)

• Assisted with the publicity for Oxford Dictionaries and the Oxford English Dictionary (OED). Arranged for a spokesperson from the OED to appear on BBC2 Daily Politics to talk about 'glumbucket' with Michael Gove.

• Helping with events, including representing Oxford University Press at Chelsea Clinton's book launch for "Governing Global Health".

Skills developed:

• Working to tight deadlines
• Networking and people skills
• Clear communication
• Events management

Publicity Assistant

Key responsibilities: 

- Part of my job role was to contact authors with their marketing plans and respond to any queries they may have, from designing flyers to social media highlights for their book.

- I organised a number of book launches, with venues including the Foreign Office, London, and the Bodleian Library, Oxford. I created and managed guest lists, organised catering and AV, and was the responsible person at the events. I also arranged for books to be sold at the launches, either by myself or through a bookshop. 

- Within a month of starting the role, I represented OUP at a conference in Johannesburg, South Africa. I sold books and networked with authors, while updating our twitter account (@OUPIntLaw) with photos. Also attended conferences in the UK.

- I was responsible for finalising and sending off the 2017-2018 Academic Law catalogue. This involved communicating with Editors to get the final copy, deciding on a name, making decisions about how many to print and where they should be sent, while working with the team who were printing the catalogue within a tight deadline. 

Skills developed:

- Events management
- Communication with a range of stakeholders
- Prioritising tasks
- Training (I fully trained two Senior Marketing Executives

Marketing Assistant

2 years ago, my business was dependent on referrals.

Today, I’ve helped build a successful multi-six-figure coaching company, The Blueprint.

In doing so, we had to master how to:

- Book qualified sales calls
- Turn them into paying clients
- Do it consistently

Without:

- Working 12-hour days behind a laptop
- Waiting months for results
- A large audience or advanced marketing skills

Now, we generate 5-10 leads per day.

And we’ve helped 200+ coaches and consultants do the same:

📌 Hasan Kubba: £120,000 in new revenue
📌 Sam Eaton: Sold out multiple masterminds (£5K per client)
📌 Harrison Cantel: Scaled from £4,000/mo → £10,000/mo
📌 Harry Phokou: Increased revenue from €2,000 → €8,000/mo
📌 Beth Hocking: Grew from 5 → 15 leads a month
📌 Ross Brown: Signed 12 clients in 3 months
📌 Matthew Proctor: Closed $40,000 in monthly retainers
📌 Camilia Berrada: Sold her £15,000 programme
📌 Chris Tran: $20,700 closed in 4 weeks
📌 Maya: 13 booked calls & 2 inbound leads in 28 days
📌 Gail: Booked her first ever sales calls in 3 weeks
📌 Maria Reid: 10 sales calls & 5 inbound leads in 1 month
📌 Dan: Booked 30 sales calls & 5 new clients in 3 months
📌 Susan: Signed a £6,000 contract in just 57 days
📌 Hollie: Booked 3 sales calls in her first 3 weeks
📌 Megan: Consistently booking 5+ sales calls a week
📌 Jesse: Grew from £6K → £10K/month in 4 weeks
📌 Emory: Closed £15,000 in his 1st month
📌 Sam: Books 3-5 meetings weekly with high-net-worth clients
📌 Deveshi: 5-6 calls booked weekly → 4 clients signed in 2 months
📌 Jordan: 5 calls per week consistently after 2 months
📌 Sonali: 8 weeks → 9 qualified leads & 2 new clients
📌 Alan: Signed 2 new clients, £5k monthly revenue in 21 days

To name a few.

If you’re serious about growing your coaching or consulting business, use the ‘book an appointment’ link to see if you’re ready for our program.

taplio

The Battle

Belen Wagaw

Daisy S.

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