Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

NeoPeople

Head of Business Development

Partner

Sprout Social, Inc.

Sprout Social Correspondent

Apollo.io

Go-to-market (GTM) Advisor

Global Business Group

Facebook

Partner Manager - Automotive Agencies

Partner Manager

Mozilla

• Worked with key stakeholders from global Marketing, Policy and Advocacy teams to develop multi-layered campaigns and drive marketing strategy.
• Researched and articulated emerging Internet issues; provided best practices.

Internet Analyst

MarketingEDGE.org

One of 40 students nationwide selected to participate in the Marketing EDGE Collegiate Summit. Through a series of presentations and activities, I learned how leading agencies and brands are utilizing data and innovative digital marketing techniques to create targeted, multi-channel campaigns, to reach and engage with their customers. Presenters engaged students on variety of topics including attribution, mobile and social marketing, the convergence of marketing and technology as well as global privacy concerns. The Summit also provided meaningful opportunities to interact and connect with marketing professionals and peers, allowing me to build and strengthen my growing career network.

Marketing EDGE Collegiate Summit

St.Edward's University

• Responsible for building a community, providing assistance, conducting social and educational programs in the apartments to support personal development,  create a safe and happy environment, and ensure that community standards are maintained.
• Community Building Manager; responsible for conducting weekly walk through of Community Building 1 & 2 community spaces, promote an open environment, update bulletin boards to keep students informed, and submit work orders for community spaces.
• In charge of communicating with the Office of Residence Life, Residence Director, and other on-campus offices regarding residents' needs.

Resident Assistant - Apartments

• The Academic Integrity Assessment Guide was developed to assist colleges, universities, and secondary schools in assessing the climate of academic integrity on
their campuses.
• Tasked with evaluating the state of academic integrity on St. Edward's campus, drawing conclusions when the process is over, and making recommendations for ways in which academic integrity programs can be improved. 
• Assembled background information about academic integrity, include statements of our policies and disciplinary procedures, information and statistics about sanctions imposed, and descriptions of the educational programs and activities that inform students, faculty, and administrators about academic integrity on our campus.
• Used Qualtrics to collect online data from students and faculty regarding their overall knowledge of Academic Integrity at St. Edward's University.

Academic Integrity Assessment Committee Member

Responsibilities:

• Carry out activities which maintain the quality of campus life
• Encourage student involvement within the University and surrounding community
• Foster cooperation between the administration, staff, students and community 
• Inform students of their rights and responsibilities
• Inspire loyalty to the University and its Mission
• Promote and defend the general welfare of students
• Promote high standards of conduct
• Advocate for the thoughts and ideas of the student body
• Serve the community as representatives of the University
• Embody the spirit that makes St. Edward's unique

Senator

Organization of American States

The main objective of the South School of Internet Governance, hosted by the OAS, is to train new thought leaders in all aspects related to Internet Governance from a global perspective, with a focus on Latin America and the Caribbean.

Over four days of intensive training, students will learn how the Internet is governed, with a special focus on topics related to freedom of expression and cybersecurity. Similarly, such topics as political, economic, social and legal implications on the Internet; the role of ICANN; the Internet Governance Forum; legal aspects of security and privacy, as well as freedom of expression, on the Internet; SMEs and e-commerce; new business opportunities; intellectual property protection; combating cybercrime; and the digital divide and its implications for Internet development and its future will be analyzed.

Fellowship - South School of Internet Governance Conference

Texas Department of Information Resources

• Assisted in the development of the 2016-2020 State Strategic Plan for Information Resources Management.
• Worked directly with the Chief Technology Officer and Technology Planning, Policy, and Governance team at the Texas Department of Information Resources (DIR).
• Played an important role in developing the IT strategic roadmap, and IT policy and guidance for state government on topics such as telecommunication, security and data.
• Involved in multiple projects including strategic planning, data analysis, project management, technical writing, and customer outreach.
• Cleaned, compiled, and mined data while conducting high level analysis of data, and reported on the results.
• Surveyed state government about their IT environment and analyzed the results to improve enterprise collaboration.
•  Performed an array of technical, research, planning, policy, program assessment, and administrative activities related to projects.

Data & Technology Intern

Head of Biz Dev @ NeoPeople | formerly Global Sales @ Meta (Facebook)

Currently Head of Business Development at NeoPeople.

Leading expansion across North America and the Caribbean. 

Previously worked in Meta’s (Facebook) Global Business Group from 2017 to 2022.

During that period, I was personally responsible for driving $400M in revenue.

I successfully brought in $500M+ for the company.

taplio

The Battle

Belen Wagaw

Dominick Namis

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