Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
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Founder

Qualtrics

Scope and design 6 to 7-figure Brand Experience software solutions ($50M+ contract value to date) for the largest and most well-known global brands. 75% of Fortune 100 companies are Qualtrics clients.

Senior Solutions Architect

Go-to person for all things data within the Brand Experience (BX) org. Lead major data analytics initiatives within and beyond BX, with cross-functional and vertical impact to VPs and C-suite.

This role was performed in addition to 100% of my core duties as a BX Solutions Architect.

Business Intelligence Consultant

Served as Strategic Program Manager, overseeing and providing thought leadership for 100+ OKR work streams across across sales, delivery, product, engineering, and finance.

This role was performed in addition to 100% of core duties as a BX Solutions Architect.

Strategic Program Manager

Avalanche Assets, LLC

Avalanche is a private equity firm that invests in Commercial Real Estate projects through syndications and private funds. We help individuals achieve financial freedom through alternative investments.

RISK THEORY

Directed enterprise systems & analytics for 6 companies ($100MM+ ARR). Led a team of 5 analysts, reporting directly to CEO/CFO as part of the exec team. Served as tech and data SME for 100+ employees and managed $1M+ of annual tech spend.

Oversaw design, implementation, and ongoing success of:
- Enterprise systems (CRM, ERP, Database, Financial, and Accounting Systems)
- Global Reporting (Sales, Operations, Management, and Financial Reporting)

Director, Enterprise Systems and Analytics

Lead solutions architect for 5 commercial insurance companies transacting multiple 9-figures in premium. Oversaw tech systems, analytics, training junior analysts in technical skills (SQL, VBA etc) and industry business knowledge.

Highlights:
- 5 systems implementations
- 10+ automated processes
- 1000+ resource hours saved

Solutions Architect

Provided analytics, process, and systems support for 11 commercial insurance businesses transacting multiple 9-figures in premium with double-digit YoY growth.

Highlights:
- Created and managed 100+ operational and management reports for the entire company
- Built proprietary tools to automate processes and save thousands of resource hours

Business Analyst

Truman State University

Redesigned 10+ university websites to optimize UI and UX, maintained tech equipment for 100+ classrooms, and provided technical support to hundreds of faculty members and 6,000+ students.

IT Consultant

Bulldog Student Investment Fund

Managed a 6-figure student investment fund and delivered semester-long investment lectures for new student analysts. Performed financial valuations, macroeconomic analyses, and delivered 110% average ROI across 10+ stock picks.

VP of Investments

DST Systems

Directed product strategy, design, and development of a native android app to efficiently manage HSA receipts. Conducted user persona interviews and built financial models for revenue and cost projections.

Product Manager

Managed and migrated 30+ University websites to WordPress (WP), and built a WP plugin, "Net Price Calculator," to calculate scholarships for prospective students.

Web Developer

Multimedia Development Corporation (MDeC)

Sourced VC funding and facilitated pitch training sessions for 30+ tech startups seeking to raise capital.

Finance Associate

Standard Chartered Bank

Supported 40+ auditors with systems testing, technical support and training, and lots of excel stuff when auditors inevitably hit their excel skill limit (which was pretty low). You know, quintessential intern stuff.

Internal Audit Associate

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Belen Wagaw

Julian Fung

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