Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Lauer Media Company

📣 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗥𝗼𝗼𝗳𝗲𝗿𝘀— 𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗿𝗲𝗽𝘀 𝗷𝘂𝘀𝘁 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗺 𝗾𝘂𝗶𝘁?

You’re not alone. Sales hiring is one of the biggest hidden costs in roofing.

Recruiting is expensive. Training takes time. And just when they’re ramping up—they’re gone.

That’s why smart roofers outsource sales.

We serve as your outsourced B2B sales rep—booking real appointments with decision-makers. No payroll. No babysitting. No turnover.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:

→ A curated list of building owners, property managers, and facility directors in your market
→ Daily cold calls, emails, and DMs—done for you
→ Consistent follow-up until they respond
→ Transparent tracking so you can follow every touchpoint
→ 4–5 exclusive appointments per month—never shared

We’re not just a growth partner. 
We’re your roofing sales engine—built to plug in fast and start delivering.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀?

🎯 Google Partner
🎯 President’s Club x3
🎯 13+ years helping roofers grow
🎯 $2B in opportunities generated

𝗕𝗲𝘀𝘁 𝗳𝗶𝘁: U.S. commercial roofers doing $1.5M–$10M who want a proven appointment engine without adding payroll.

𝗪𝗮𝗻𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗳𝗲𝘄𝗲𝗿 𝘀𝗮𝗹𝗲𝘀 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲𝘀?
Let’s see if it’s a fit: calendly.com/kodaaugust

Business Development Manager

Helping commercial roofing contractors book high-quality appointments. 

Drive organic growth by optimizing website content, analyzing keyword and competitor data, conducting site audits, and monitoring SEO performance. 

Develop strategies that improved search engine rankings, increased site traffic, and enhanced user engagement. 

Key responsibilities included performing keyword research, analyzing backlinks, reporting on SEO metrics, and staying updated on industry trends and algorithm changes to maintain best practices.

SEO Analyst 

B2B Reps

Davis Acura

Played a pivotal role in connecting customers with the right vehicle by building strong relationships and understanding individual needs. 

Guided clients through the car-buying process, provided expert knowledge on Acura’s lineup, features, and financing options, and facilitated test drives. 

Key responsibilities included managing the sales process from start to finish, achieving sales targets, and ensuring an exceptional customer experience that promoted trust and satisfaction with the Acura brand.

Sales Specialist

Self-Employed

Spearheaded program performance through strategic application of SEO, keyword research, content development, and web design best practices.

Developed and executed SEO-optimized content strategies to drive organic traffic growth, targeting high-value keywords and enhancing visibility across search engines. Designed and maintained visually compelling affiliate landing pages to improve user experience and conversion rates.

Core responsibilities included managing backlink acquisition campaigns, optimizing on-page and technical SEO elements, and collaborating with affiliate partners to produce high-impact marketing assets aligned with brand objectives.

Affiliate Sales Specialist 

Clarksville Construction Services, Inc.

Assisted in various phases of residential construction, including roofing, plumbing, siding, carpentry, and deck installation. Operated and maintained tools and equipment in accordance with safety protocols and industry standards. Collaborated with a skilled team to ensure projects were completed accurately, efficiently, and on schedule.

Construction Worker

ARMY & AIRFORCE EXCHANGE SERVICE - AAFES

Maintained a clean and organized retail environment while ensuring shelves remained fully stocked. Operated the register and managed customer transactions efficiently and accurately. Supported inventory management through regular restocking and product organization. Provided friendly and knowledgeable assistance to customers, addressing inquiries and offering product recommendations as needed.

Retail Associate

Defense Commissary Agency

Helped customers by bagging groceries and loading them into their vehicles in a safe and organized way. Focused on making the process smooth, quick, and friendly from start to finish.

Commissary Worker

We serve as your B2B sales rep for a fraction of the cost of hiring a full-time employee.

📣 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗥𝗼𝗼𝗳𝗲𝗿𝘀— 𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗿𝗲𝗽𝘀 𝗷𝘂𝘀𝘁 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗺 𝗾𝘂𝗶𝘁?

You’re not alone. Sales hiring is one of the biggest hidden costs in roofing.

Recruiting is expensive. Training takes time. And right when they start to produce—they bounce.

That’s why smart roofers outsource sales.

We act as your outsourced B2B sales team—without the payroll or turnover.
No training. No churn. Just booked meetings.

𝗬𝗼𝘂 𝗴𝗲𝘁:

→ A handpicked list of property managers, building owners, and facility directors
→ Cold calls made daily to qualified prospects
→ Consistent follow-up until they respond
→ Transparent tracking so you can follow every touchpoint
→ 4–5 exclusive appointments per month—never shared

We’re not just a growth partner. 
We’re your roofing sales engine—built to plug in fast and start delivering.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀?

🎯 Google Partner
🎯 3x President’s Club
🎯 13+ years helping roofers grow
🎯 $2B in opportunities generated

𝗕𝗲𝘀𝘁 𝗳𝗶𝘁: U.S. commercial roofers doing $1.5M–$10M who want a proven appointment engine without adding payroll.

𝗪𝗮𝗻𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗳𝗲𝘄𝗲𝗿 𝘀𝗮𝗹𝗲𝘀 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲𝘀?
Let’s see if it’s a fit: calendly.com/kodaaugust

taplio

The Battle

Belen Wagaw

Koda August

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?