Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

We serve as your B2B sales rep for a fraction of the cost of hiring a full-time employee.

🛑 I help commercial roofing owners book qualified meetings with property managers and building owners.

If buyers can’t see proof fast, they don’t call.

We build a simple system to put your proof in front of the right titles.

The result: more roof walks and better bid opportunities.

What we do:

➤ Manage your LinkedIn profile + content (so you don’t look generic)
➤ LinkedIn ads (targeted to the people who approve work)
➤ Google + AI visibility (so you show up where buyers research)

𝗪𝗵𝗼 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿
U.S. commercial roofers doing $1.5M to $10M+ who want steadier deal flow.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀
13+ years in contractor marketing. Google Partner. 40+ commercial roofing companies served.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:
Profile cleanup, proof-driven content, ad targeting, and simple reporting you can understand.

𝗔𝗯𝗼𝘂𝘁 𝗺𝗲
Based in Pennsylvania. I work with commercial contractors and keep marketing simple and measurable.

𝗕𝗼𝗼𝗸 𝗮 𝗰𝗮𝗹𝗹
Book a call and I’ll show you what I’d fix first: calendly.com/kodaaugust

Koda August

Commercial roofing owners,

There was a shift in 2008 that buried a lot of roofers.

We’re watching the next one happen right now.

Back then, Google decided who got the first call.
Today, it’s ChatGPT, Google Gemini, Perplexity, Claude.

Property managers aren’t browsing anymore.
They’re asking one question and getting a short list.

1 to 3 names.
Then the roof walk gets booked.

In 2008, the winners were the roofers who showed up on page one.
In 2026, it’ll be the roofers AI can understand and trust.

This shift won’t feel loud.
It’ll feel quiet… until bids stop coming in.

The companies that adapt early won’t just survive it.
They’ll own the next decade of attention.

#CommercialRoofing #AEO
#KodaGrowsRoofers

I help commercial roofing companies show up in ChatGPT and stay top-of-mind on LinkedIn.

Commercial roofing owners,

In 2026, I’m offering 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 + 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗿𝗼𝗼𝗳𝗲𝗿𝘀.

Over the last 5 years, I’ve built 𝟮𝟯,𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 and booked 𝟱𝟬𝟬+ 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 using LinkedIn.

Now I’m helping other roofers do it faster.

Here’s what we handle for you:

𝟭. 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀
When a property manager clicks your profile, they immediately see:
• What systems you install
• Where you work
• Why you’re a safe pick

𝟮. 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝘁𝗼 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀
Clean connection requests.
No pitching. No spam.
Just the right people seeing your name every week.

𝟯. 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘂𝗻𝗱𝗲𝗿 𝘆𝗼𝘂𝗿 𝗻𝗮𝗺𝗲
Proof posts. Risk posts. Process posts.
The kind of content that builds trust before the first call.

𝟰. 𝗜𝗻𝗯𝗼𝘅 𝘀𝘂𝗽𝗽𝗼𝗿𝘁
When property managers reply, we move the conversation toward a roof walk.

If you want LinkedIn to start producing real conversations with property managers, this is the system.

Book time here: calendly.com/kodaaugust

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Property managers don’t want a proposal first.
They want certainty first.

And in 2026, that “certainty” is getting built before they ever call you.

Inside ChatGPT.
Inside Google AI.

They ask things like:
Who is reliable for EPDM repairs
Who documents work well for ownership groups
Who won’t create tenant headaches

Then AI gives a short list.

If your company is not clear online, you do not make the list.
No list. No call. No proposal.

That’s why “showing up in ChatGPT” matters.

It is not about traffic.
It is about being the name AI feels confident recommending.

Property managers want certainty.
AI only repeats what it can clearly understand.

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Big milestone for us.

PR Newswire just featured Lauer Media Company for our work in Answer Engine Optimization.

Why that matters for roofers.

Google used to send people to 10 links.
Now AI gives a short answer and a short list.

AEO is how you become one of the names AI recommends.

Search is shifting fast.
Property managers ask AI direct questions.
AI repeats what it can understand and trust.

What we’re building for commercial roofers:
• Proof pages that answer real owner questions
• Schema so AI reads your site right
• FAQ pages that match how people search
• Tracking so you can see the lift

Best line from the release:
Search is moving from being found to being chosen as the answer.

If you want to be one of the first names AI says, that’s our work.

#CommercialRoofing #AEO
#KodaGrowsRoofers

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The Battle

Belen Wagaw

Koda August

Followers

Posts

Engagements

Likes

Performance ScoreKoda August's LinkedIn Performance

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taplio

The Battle

Belen Wagaw

Koda August

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Koda August's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKoda August's LinkedIn Performance