Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

PLAATO

At Plaato, my role as a Content Manager goes beyond traditional content creation. I've been entrusted with the vital responsibility of steering the company's creative direction, shaping the visual and narrative style across all content platforms. This includes overseeing the conceptualization and execution of photography, video, and design elements, ensuring that they are not only engaging but also seamlessly aligned with our brand's ethos and objectives. By collaborating with marketing and product teams, I ensure that every piece, whether an article, infographic, video, or design, resonates deeply with our audience and bolsters our brand identity.

Management of our content calendar is another key aspect, where I oversee the timely production and publication of material, ensuring a consistent and captivating flow of content. With a keen eye for design and aesthetics, I take pride in upholding the highest standards of quality in every piece we produce, from the visual appeal of our photographs to the impact of our video content. Additionally, I leverage content performance metrics to make data-driven decisions, constantly refining our creative strategies to maximize audience engagement and brand loyalty.

Brand Manager

Praxis Beer

Develop and maintain the product roadmap and the overall brand portfolio direction of over 20 products.
Created and implemented successful digital content solutions that produced hundreds of media pieces.
Onboarded and applied Agile principles to help the development and maintenance of brand presence across multiple media channels, achieving significant reach and growth on social media (over 700% annually).
Managed and developed engaging and relevant content for a large community and ensured consistent and cohesive brand messaging across all brand products, social media channels, and design pieces.

Analyzed and reported on community engagement and feedback and used insights to develop future content strategies.

Castel - Creative Living

Co-owner of an hostel that provides a shared living with 44 beds.

• Co-lead and supervised the work of 12 employees.
• Product owner of a revenue-generating solution that generates over half a million of Revenue YTD.

Director

Served as a Regional Host for the LAC Region of the Innovator Challenge 2021.

•	Demonstrate expertise in conceptualizing, designing, and producing end-to-end digital content solutions under an Agile Team using Storytelling, copy and digital design.
•	Accountable for community management and content development of significant scalable media.
•	Serving as a Lead Host for LAC Region in IC 2021, supervising over 12 teams.
•	Branding for the Innovator Challenge 2021.

Community Comms Manager @ Innovator Challenge

Helped design and deliver UX experiences using SAP Fiori's best design and development practices. 
As a storyteller with a deep understanding of customers and their needs, designed digital application experiences – delivering hundreds of features under customer's requirements.

•	Devised and produced exceptional UX experiences utilizing SAP Fiori best design and development practices.
•	Served as a Scrum Master and Dispatcher for a Product Team for 5 months.
Develop and tested over 200 backlogs for a Commodity Management Enterprise application under Agile principles participating in over 40 development sprints.

UX/UI Designer & Cloud Developer

Sonder People

I crafted and designed wonderful experiences based on our UX and CX Stakeholders Maps and delivered solutions focused on our unique ecosystem with all their stakeholders supporting and managing a team both in Lisbon and in Barcelona.

• Qualified and designed experiences to retain over 4000 users for 100 clients contributing to over half a million of profit YTD.
• Managed a team of 5 to develop and engage the Community Experience between our stakeholder's ecosystem.

Community Manager

Cecubo Group

I created and executed nationwide campaigns and on-demand content for Social Media, Print Media and Websites.

Key responsibilities:
Assemble a team and serve as the project manager;
• Execute over 30 media pieces based on on-demand strategic requests;
• Help create and execute the strategy for all media content;

Key Results:
• Won European Election;
• Won Nationwide elections;
• Delivered over 60 pieces of digital and traditional media;

Content Producer

Grupo Renascença Multimédia

I was hired as a Digital Content Producer to focus on converting traditional media into social media content from copywriting to design and video, achieving the goal of increasing a reach of 26%. I built customer-centric, value-driven solutions that drove significant conversion and retention improvements.

As Social Media Manager and Curator for Instragram, Facebook, Twitter, and the Radio Website, I leveraged my expertise in social media trends and best practices to lead initiatives to grow our community and optimize channel performance.

• Served as Producer for digital media, creating over 200 digital media pieces;
• Served as Community Manager for all social media networks;

Social Media Manager

Zomato

As UX/CX Associate, I supported experiences for the whole ecosystem of partners and users, improving overall retention by gathering research assuring our product to be more intuitive, easy to use, and user-friendly for the whole experience with Zomato Gold.

A major achievement in this role included supporting the development and building the #awesome Zomato Gold (now Pro) launch in Portugal while delivering the best possible experience to Zomato Users.

• Provided excellent experiences and retaining a pool of 700 restaurants and 3000 users
• Qualified and retained users implementing UX strategies to improve the ecosystem

Customer Experience Specialist

Renovar a Mouraria

I developed and implemented a product to re-qualify local businesses into the digital world.
With "Retalhos da Mouraria" I managed to help over 15 businesses to increase consumers and revenue by delivering systematic digital experiences to their ecosystem helping 2 of them getting out of bankruptcy.

Key Responsibilities:
• Create digital experiences for local businesses;
• Develop communication plans;
• Create and provide original content for Social Media;

Digital Content Producer

With over seven years of experience in marketing communications, design, and content production, I am now a Content Manager at PLAATO. As part of the creative team, I oversee the conceptualization and execution of content (photography, video, and design elements) across all external platforms, ensuring they are aligned with our brand's ethos and objectives.

On my day to day I manage the content calendar, collaborating with marketing and product teams, and use insights from community engagement and feedback to develop future content strategies. I have a proven track record of delivering results on time and supporting individual success by producing meaningful experiences and content for our entire ecosystem: colleagues, partners, and clients. Some of my achievements include contributing to the product roadmap and the brand portfolio direction, creating and implementing digital content solutions that produced hundreds of media pieces, and achieving significant reach and growth on social media (over 700% annually). I am passionate about understanding what drives people and how to help them succeed, and I am always eager to learn new skills and take on new challenges.

taplio

The Battle

Belen Wagaw

Luís Medeiros

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