Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Making Change Happen SKN

I co-founded several community initiatives addressing literacy gaps for underserved young leaders, partnering with educators to develop targeted mentoring and community impact programs. My leadership resulted in reaching over 1,000 young and incarcerated individuals through innovative literacy projects. Awarded consultancies in community development, I've driven initiatives in personal and financial literacy that deepen my commitment to social change and community empowerment.

Goverment of St. Kitts and Nevis

Educator

Co-Founder @ Making Change Happen SKN | altMBA, Educator

Books are tools for empathy and understanding. I'm Michalina Charles-Hassel, an award-winning educator and community impact strategist who believes in the transformative power of stories. With a literacy and community advocacy background, I've dedicated my career to amplifying unheard voices. As a teacher and co-founder of MCH, Making Change Happens, SKN, I've witnessed how knowledge and kindness can reshape communities. My work focuses on literacy empowerment, supporting parents and educators through literature, community engagement with local leaders in underserved areas, and creating workshops that connect people through storytelling. 

If you believe in the power of stories and community,
let's connect. 
Together, we can make a lasting difference. 
Say hi at michelein@gmail.com

taplio

The Battle

Belen Wagaw

Micheleina Charles-Hazelle

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?