Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Zewdi

Spearheaded an inclusive travel and leisure startup, overseeing a community of 400+ participants.
Innovated and introduced distinctive travel and leisure experiences, catering to diverse audiences.
Amplified the online presence of the startup, cultivating a following of 3,000+ on Instagram.
Conceptualized and prototyped the Zewdi app, contributing to its development and initial stages.
Positioned Zewdi effectively in relevant industry events, establishing a noteworthy presence in the market.

Founder | Inclusive Travel and Leisure Startup

visitBerlin – Berlin Convention Office

Achieved a 20% increase in organic site traffic for Convention visitBerlin through a targeted SEO/SEA strategy and website optimizations on Drupal.

Implemented a successful social content strategy, resulting in a 25% increase in LinkedIn followers.

Directed website updates and optimized two key products, Meeting Guide Berlin and the Congress Calendar, on the Drupal platform, with a structured optimization plan.

Supervised product development by mentoring two interns and coordinated flagship events such as BESTIVAL and 48H ICC Berlin.

Authored 11 impactful editorial blog articles, presented comprehensive campaign performance reports, and managed agency coordination and budgets.

Successfully executed the transition to Google Analytics 4, ensuring alignment with industry standards.

Online Marketing Manager Conventions

Center for Intersectional Justice (CIJ)

Conceptualized and meticulously planned CIJ's flagship Dussmann event, demonstrating creative vision and meticulous planning.

Managed event partner relationships, ensuring seamless collaboration and fostering strong partnerships for successful event execution.

Event Curator

Afrika Medien Zentrum e.V.

Mobilize organization events and workshops for the WIDU platform, catering specifically to the Diaspora from Cameroon, Togo, Kenya, and Ethiopia, ensuring tailored and culturally relevant engagements.

Managed documentation and evaluation processes, ensuring thorough and efficient project assessments.

Handled queries and requests for workshops, ensuring prompt responses and meeting the unique needs of the Diaspora communities.

Led the management of social media accounts and devised a comprehensive social media strategy for Afrika Medien Zentrum, enhancing online presence and engagement.

Collaborated on public relations initiatives for Kenako Africa Festival, LoNam Magazine, and Africa Media Center, amplifying their outreach.

Project Manager | WIDU Platform (Engaging Diaspora from Cameroon, Togo, Kenya, and Ethiopia) 

Event Consult

Managed the event booth for the Federal Ministry of Transport and Digital Infrastructure, demonstrating expertise in overseeing high-profile conventions such as IAA, ITB, and IFA.

Supervised a team of hostesses, ensuring smooth operations and efficient guest management during trade fairs.

Accredited and supervised delegates and guests at trade fairs, ensuring a seamless experience for all attendees.

Updated and maintained an organized host book containing essential information such as events, schedules, and reservations, facilitating efficient coordination and planning.

Event Hostess 

Discover Dominica Authority

Conducted in-depth research on Airbnb accommodations in Dominica, contributing to understanding the local hospitality landscape.

Managed and curated content for Dominica's social media platforms, enhancing online presence and engagement.

Analyzed and generated recommendations on voluntourism packages suitable for the German market, facilitating potential market expansion.

Oversaw the management aspects of Dominica's festivals, ensuring smooth execution and coordination.

Facilitated media relations for the World Creole Music Festival, establishing liaison with local and international media houses.

Acted as a liaison point for visiting German press, providing assistance and information about Dominica.

Delivered destination-specific information to German cruise visitors, enhancing their experience and promoting tourism.

Marketing Intern

Facilitated the preparation, execution, and evaluation of the Kenako Afrika festival in Berlin, contributing to its successful realization.

Generated multimedia content including documentation, photography, photo editing, and graphic presentations for the festival site, website, and social media platforms.

Collaborated on public relations initiatives for Kenako Africa Festival, LoNam Magazine, and Africa Media Center, amplifying their outreach.

Managed content and engagement on Afrika Medien Zentrum's Facebook and Instagram pages, enhancing their online presence.

Contributed to the planning and execution of excursions and panel discussions, enriching the festival's program.

taplio

The Battle

Belen Wagaw

Miriam Fisshaye

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