Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

S Brian Smith 🪜

Strategy Ladders

At Strategy Ladders, we specialize in driving explosive growth for agencies, consultancies, and B2B service businesses.

Our mission: help founders like you scale from 7 figures to 8 figures and beyond, unlocking your business's full potential.

We work with founders ready to accelerate growth, overcome operational bottlenecks, and build a business that can scale rapidly and sustainably. If your business isn’t achieving 200% year-over-year growth, it’s time to rethink your strategy.

The Strategy Ladder System is designed to do just that. It’s a proven framework that delivers a bulletproof strategy tailored to your business’s unique needs. Our system streamlines operations, drives revenue, and positions your business for sustained, long-term growth.

But we don’t just stop at strategy. We execute.

Our team of 8-figure founders and industry experts ensures every aspect of your business is optimized for scalability. From marketing and sales to operations and leadership, we cover it all—making sure your business is set to thrive as it grows.

Our results speak for themselves. We’ve helped over 1,000 entrepreneurs achieve remarkable success, including:

💥 Scaling an agency from $150k to $4M ARR in just 10 months

💥 Boosting a digital marketing agency’s productivity by 450%, dramatically increasing profitability

💥 Streamlining a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by 25%

💥 Repositioning a web development agency to secure a long-term contract with a Fortune 100 company

💥 Growing an app development agency’s recurring revenue from 2% to over 50% of total revenue in three months

💥 Building a sales organization of 65 people in two years

💥 Orchestrating the sale of key SaaS platform assets at a significant premium over market value

If you’re serious about scaling to 8 figures and beyond, let’s connect. We’re here to provide the expertise and execution you need to achieve exponential growth.

Founder & CEO

I host Strategy Ladders, a no-nonsense podcast delivering real-world insights on scaling, optimizing, and thriving as a founder of an agency or B2B service company.

With 17+ years in the field, my team and I tackle core challenges in B2B sales, leadership, and business growth to help owners overcome bottlenecks and build high-performing teams. Think of it as having an outsourced co-founder in your corner, sharing tactical strategies on everything from digital marketing to operations—minus the fluff. Ready to put your business back to work for you? Follow us now!

Available on YouTube, Spotify, Apple Podcasts, Google Podcasts and Amazon 🎙️

Podcast Host

Trivr Eats, Inc

Advisor

S. Brian Smith Group, LLC

"Simply put, Brian has an innate ability to cut through all the bullshit/programming/stories and help one identify and achieve their goals. Working with him has made me more successful in business and has had an overwhelmingly positive impact on my personal life." - Serial Founder & Investor

"S. Brian Smith changed my perspective on life. In fact, he just changed my life - full stop. I’m a better person because of the work we’ve done and I will continue to grow because of the way he has taught me to think." - Entrepreneur, Founder, Executive

"Brian's ability to, not only think outside of the box, but to help me approach various situations from multiple angles is simply, genius. His approach is methodical, authentic, and most importantly, leads to tangible results." - Fortune 500 Executive

"S. Brian Smith is the best damn coach I have ever worked with." - Entrepreneur

Business & Mindset Super Coach to Entrepreneurs

Forbes Coaches Council

Founding Member

Institute of Coaching, McLean/Harvard Medical School

The Institute of Coaching, McLean/Harvard Medical School advances research and education in coaching by bringing together leaders in the field to accelerate research progress and disseminate coaching's best practices.

Fellow

Unicorn Puff

Unicorn Puff is a brain trust of experienced entrepreneurs who help B2B agencies grow. We work with B2B service agencies who are ready to grow. If you’re stuck in one of these spots, we’ll help you take your agency to the next level:
- Founders who are focused on sales, rather than building the business
- Revenue growth has stalled or plateaued
- Despite outbound efforts, most of your sales come from referrals

Chief Executive Officer

Have2Have.it

Chief Marketing Officer / Chief Strategy Officer

Soldsie

Social Kapture

Chief Strategy Officer (CSO)

The Founders Organization

Conceived, built, and operated a paid membership group with 1500 founders throughout North America. Responsible for organizing and executing events in 35 cities throughout North America and large activations at SXSW.

COO / Head of Strategy

I free founders from ops, sales, & management | Founder @ Strategy Ladders | Coached 1000s of B2B and Agency owners | Stop struggling, start enjoying business ownership 🏖️

Are you a founder of a B2B service business or agency generating $2.5 million to $25 million in revenue?

You've tasted success, but you know there's more potential.

You believe your business can reach 8 figures and beyond, but...

😒 You’re the primary strategist for clients.  
😧 You lack a high-level operations leader.  
😖 You’re the main revenue driver.  

You’re exactly who we help.

Imagine a business that thrives without you. A business where your team drives growth, not just maintains it. A business that gives you freedom—not more stress.

❌ Your team struggles to run the business without you.  
❌ Your growth isn’t on track to meet your goals.  
❌ Your team is solid but not equipped to scale to the next level.

It doesn’t have to be this way.

At Strategy Ladders, we’re not just another option—we’re the only serious option for founders ready to scale their 7-figure business to new heights. Our team is unparalleled—every strategy advisor is an 8-figure founder who’s been in your shoes, scaled their businesses, and knows how to help you achieve explosive growth.

Our program provides direct access to a handpicked team of world-class experts in marketing, sales, operations, project management, finance, HR, and more. These aren’t just consultants—they’re industry leaders who’ve built, scaled, and exited businesses like yours.

With Strategy Ladders, you’ll do more than scale from 7 figures to 8 figures—you’ll transform your role in the business. You’ll step out of the daily grind and into true business ownership, where your business works for you, not the other way around.

Here’s what we deliver:

✅ A growth system that injects rocket fuel into your business 🚀  
✅ Strategies that make your business work for you, not the other way around 💎  
✅ Freedom from being irreplaceable ⛓  
✅ A clear path to becoming an owner, not just an operator 💪  
✅ Maximizing the value of your business 💰

Our results speak for themselves:  
"Working with Strategy Ladders has transformed my business and my outlook on life. Their expertise and insight are unparalleled."

"Thanks to Strategy Ladders, I went from 60-hour workweeks to 40, with a clear plan to reduce further. Their guidance is worth every investment."

If you’re ready for exponential growth and a real transformation in your business and life, let’s talk.

One final note: We’re not here to make you corporate. We challenge the status quo, and we will challenge YOU to achieve greatness.

🪜 Visit www.strategyladders.com to schedule a call and discover how we can elevate your business to the next level.

Founder & Head of Strategy

The Strategy Ladder Program delivers MASSIVE results to agencies, consultancies, and service businesses.

If your business is 25-85 employees, partially or fully remote, and you're stuck trying to "level-up," I will transform it with you.

The Strategy Ladder System will get you UNSTUCK. You'll develop a bullet-proof strategy that grows with your business, streamlines operations, scales your revenue, and sets your business up to continue to grow without you.

The Strategy Ladder System doesn't just change your business. It will transform YOU. You'll undergo a mental reset that frees you from the anxiety and beliefs that tie you to the day-to-day in your business. You're the leader of your business - if you don't change, your business never will.

The Strategy Ladder System has worked for over 400 entrepreneurs, delivering & implementing strategies that have:

💥 Scaled an agency from $150k to $4mil ARR in 10 months

💥 Increased a digital marketing agency’s productivity levels by over 450%, dramatically increasing profitability

💥 Streamlined a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by over 25%.

💥 Developed and executing a repositioning strategy that landed a web development agency a long-term contract with a Fortune 100 company

💥 Repositioned of an app development agency that grew recurring revenue from 2% to over 50% of total revenue within three month

💥 Built a sales organization of 65 sales people in two years

💥 Orchestrated & executed a legal & and business strategy that lead to a sale of key assets of a SaaS platform for a significant premium over the market value of the company

taplio

The Battle

Belen Wagaw

S Brian Smith 🪜

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