Belen Wagaw

Project 33

• Helping technical SaaS CEOs at early and mid-stage startups start & scale Founder-Led Marketing. 
• Working directly with them to share their expertise and stories online, aligning their thought leadership with their company’s GTM goals.

Content Director 

MarkMind

•Scaling the reputation of B2B SaaS CEOs and their C-suite.

Because growing personal brands makes business sense.

Founder & Fractional Head of Comms

Siteimprove

• Built an executive content strategy to align product narratives and humanize the brand 
• Launched Siteimprove Stories, increasing brand visibility with employees, customers & partners

Left to start an exec content and communications consultancy (MarkMind).

Chief Storyteller

• Operator and advisor to the leader of a $4B and 18000+ professional services organization.
• Spearheaded key strategic initiatives, worked with partners (GSIs, channel) and customers

Chief of Staff to President Services

SAP Customer Experience

• Led the communications strategy for +1200 employees in Customer Success.
• Advised senior leaders on crafting messaging that sustained trust across key internal & external stakeholders.

Communications Lead

Managed a team deploying customer surveys and extracting insights for SAP CX products.

NPS, customer satisfaction scores, and product feedback? I love that stuff.

Voice of the Customer Lead

• Managed content and enablement for + 4,500 SAP partners and customers
• Designed and executed 20+ webinars/year tailored for technical and functional audiences
• Synthesized feedback into actionable recommendations, relating them back to the product teams

Customer Enablement Manager 

Joined shortly after hybris’ (now called SAP Customer Experience) acquisition by SAP.

Customer Enablement Specialist 

Tessemae's All Natural

Brand Ambassador

Communications consultant for B2B Tech CEOs & their teams 💬 Stop losing money because of misaligned teams, confused employees and underwhelmed customers | Fractional Head of Comms | Storytelling fanatic

I’ve been obsessed with stories since I was a kid and spent way too many days getting emotionally invested in plot twists. I still believe the same thing today: every great company needs to know how to tell a great story. 

Now, I ask an unhealthy amount of questions to early and mid-stage technical SaaS founders to help them articulate their vision, explain what they’re building, and tell stories that resonate. 

Before: 
- Chief of Staff to $4BN professional services unit at SAP
- Led content and comms for a 1200+ org 
- Chief Storyteller for a $100M ARR PE-backed SaaS

Love: learning, flat whites, spicy food, bookstores, spin, Ethiopian jazz, tacos
Dislike: fixed mindsets, skipping breakfast, spiders, runny eggs (I tried)

Co-Founder

A personal branding agency for corporate and startup execs.
We take the legwork out of creating content on LinkedIn. 
You just need to give us 90 mins a month.

Transforming LinkedIn Profiles into High-Converting Landing Pages | Visual Strategist | Design Consultant | 270+ Happy Clients | Google Certified UXer | EU Aspirant ✈️

Eat. Sleep. Design. Repeat.

Scroll to my recommendations to see the proof.

Currently open to working student roles inside Germany.

Ubaid Ur Rehman

Everyone wants a high-value network.

Until you realize:

1. You have to be of high value yourself first.
2. Live with a give-first attitude.

Instead of taking away, always think about what I can add to this person's life.

People love to network with those who want to give.

Not to receive always.

Simple as that.

Ubaid Ur Rehman 

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I have not posted in the last 8 days.

My LinkedIn is averaging one post a week.

But I'm still:

- Closing in the DMs.
- Receiving invites full of kindness.
- Getting shouts in the rooms of the top 1%.

Your "daily posting schedule" is not your brand.

Your brand is:

- The network you choose for yourself.
- The culture you create with your beliefs.
- The value you overdeliver in your content.

It's okay to step away. It's okay to live more.  
 
But never build it at the cost of your life.  

Always. Life. First.

Design student in Germany. Coworking log.

7:28 AM - Left the bed
8:25 AM - Back to bed, cuz I slept late yesterday
11:52 AM - Left my apartment for Munich
12:28 PM - Got on the Deutsche Bahn
2:10 PM - Estimated arrival time, but DB did its thing.
3:02 PM - Arrived at friend's place
6:30 PM - We finished coworking

In just 3.5 hours of coworking, I completed 4 major tasks on my list with deep focus. 

(Including Link Up Design Feedback).

Came back fulfilled.

9:45 PM - Joined a friend for dinner Rosh.
10:46 PM - Casual sitting with a design friend.

The right circle has always been the hack.

Find yours.

Live from Bremen. 

Next we head Berlin.

Yesterday it was Hamburg.

Meeting amazing humans on the way.

Can’t be more grateful.

For the people. For the life.

Thank you LinkedIn.

448 days as a design coach. Takeaways.

1. What is simple to you takes hours for someone.
2. Design is not about the tool but the designer.
3. Great design follows an iterative approach.
4. Specific asks lead to specific feedback.
5. Great design shouts "less is more".
6. Premium design cares for details.
7. The fastest learners? They ask.
   
No. 3 and 5 are mostly ignored.

Design never thrives in isolation.

A simple LinkedIn example.

Consider 3 brand pillars.

1. Copy
2. Design
3. Positioning

✅ Positioning + ❌ Design = ❌ Flop.
❌ Positioning + ✅ Design = ❌ Flop.

To cut through the noise, your brand has to check all the boxes. And one of the crucial ones is design.

✅ Positioning + ✅ Design + ✅ Copy = ❤️

You can have the best offer or product, but a bad design will ruin the entire perception of your brand. 

Even before your customers give it a try.

PS. Ever made a purchase purely based on design?

taplio

The Battle

Belen Wagaw

Ubaid Ur Rehman

Followers

Posts

Engagements

Likes

Performance ScoreUbaid Ur Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Belen Wagaw

Ubaid Ur Rehman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ubaid Ur Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreUbaid Ur Rehman's LinkedIn Performance