monday.com

Responsible for a section of the blog and getting used to all the awesomeness at Monday

Sr. SEO Manager

SEO Bros 😎

Wanna get your site roasted by 2 expert SEOs? Send me a DM with your site and your biggest challenge with organic growth / user experience / conversions. Newsletter + Podcast coming soon!

Head of Community / Course Instructor

M3 Community

Want to see your marriage go from poop to bliss? Come join our community.

Community Member

RevGenius

RevGenius is an exclusive online community for revenue-focused marketers and sales professionals. Join us!

Member

Mayple

I joined Mayple as a freelance content writer, 

As their first marketing hire. 

And we've done some amazing things together. 

I quickly took over the blog, 

Started with 4 articles a month

And grew that to 20 articles per month. 

Optimizing our evergreen posts shot up our traffic from 2k to 20k/mo.... 

Then we built a bunch of SEO-optimized high-quality blog posts, 

And now we are trending to hit 46k this month. That's visitors, with a big V (for victory). 

Oh, forgot to mention, 

I also helped build their podcast + YT channel + content promotion strategy. 

And I'm managing a team of writers from all over the world. 

Our content is not just good, it's finger-licking good.

Mayple matches brands with the world's top marketers. 

We have 600+ vetted and hand-picked experts. Come join us!

Director of Content

Started out by writing blog posts about eCommerce marketing and quickly became in charge of the blog, organic social media, and email newsletters.

Content Marketer

Perimeter 81

Managing P81's group of writers, publishing posts, creating stunning briefs.

Content Manager (Mayple project)

Brightech

Grew sales to over $1M annually.
Grew email sales by 4X to over 40k subscribers
Grew Instagram to over 140k followers 
Grew Pinterest to 1.8M views
Grew email list by 2.5X
Launched over 11 new marketing channels and managed them all
Build relationships with over 300 influencers
Executed cold email campaigns with over 30% response rates

Director of Marketing

Managing growth and marketing operations for an innovative lighting company based in LA. 
We are currently looking for interior designers/influencers and writers that cover interior design topics to work with.

Growth Manager

Interior Design Inspiration

It all started when we noticed that there is no medium publication that deals with interior design 😲. 

So we decided to create one 🤩. 

We're building the premier place to find inspiration, tools and tips about interior design, interior decor, and home lighting. ✨

Join us here - www.medium.com/interior-design 👌🤳😊

Editor / Growth Manager

ShareSomeFriends 

Created outbound email campaigns that received an open rate of 70% and a response rate of 30%. 
Lead site redesign and UI/UX redesign. 
Set up a sales organization & infrustructure (CRM, outbound email campaigns, lead generation machine, and an onboarding process). 
Created the blog and managing all content. 
Wrote a 4,500 words article where I interviewed 20 infuential marketing experts.

Content Manager

Rockin'​ Content

We help businesses and startups promote themselves through epic content. 
I've written over 120K words in 11 months. 
Here's everything we've done so far - https://clearvoice.com/cv/BenKazinik
This is the brainchild of all the content writing/editing/social media management and promotion that I've done in the last year.

Founder / Mad Content Scientist 

Content @Mayple, 0 to 50k/mo visitors, I want to be your next podcast guest 😎

I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates. 

I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.

Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik 🙌
Email me - ben.kazinik@mayple.com

Ben Kazinik

Unpopular opinion: 

GEO is not a thing 

AEO is not a thing

AIO stands for AI overviews

that last one is a search feature and it’s so unpredictable that Google doesn’t even know how to track it.

stop pretending like you’re a GEO expert, we need more data on what works and what doesn’t, 

and until then do yourself a favor and call it good old plain SEO, cause that’s what it is. 

thank you for your attention to this matter.

0-231k/mo visitors | SEO @monday | I build AI Workflows for SEO | Head of Community @SEO Bros

Want your site to be found on LLMs?

Don't make these mistakes. 

We just finished our 3rd SEO roast LIVE on the monday mansion!

It was a BLAST, here's a quick summary of the top site bloopers we found: 

1. EEAT - the about us section needs to be about YOU, not some salesy product description. And please put some pictures, bios, titles, the story of your business. People & LLMs love a good story

2. Buyer journey - your shop button can't go to another site.. that's just a big No No. The user gets confused and leaves.

3. Conversions - you need a popup, a banner, visible CTAs that make sense. We saw multiple sites with no conversion elements. 

4. Watch the video for the rest of our tips, video is coming up soon. 

Special thanks to Shaked Yehiel, Yaron Avisar, Itay Malinski and our surprise roaster 😻 Maeva Cifuentes 💃 💃 💃

Sam Szuchan

Founder @ Soleo. LinkedIn strategy for industry leaders. Clients work w/ Apple, Amazon, Google + published in FT, Bloomberg, etc.

Creator of influence. Nice things folks have said about me:

"Recently, a lot of Sam's posts have been taking off. Last week, he helped me reach 400K+ enterprise professionals with a single post. A third of them from companies with 10,000+ employees. When recruiting teams start sharing your content internally, you know you're doing something right."
—Very major recruiting tech CEO

"Each time that I post [a post Sam made], 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win."
—B2B educator you 100% definitely follow

"Sam helped me clarify my goals and think strategically to reach 150K people in my target demographic – largely founders, CEOs, and senior execs. Prospects frequently mention my LinkedIn content."
—CEO of very cool agency working with Google and many other big tech co's!

"Sam's ability to understand who you are and become an extension of you online is second to none. He provides strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light."
—Forbes 30u30 founder who basically invented consumer-facing recruiting tech

You have probably read a few dozen posts I've written without realizing it. Thanks for stopping by :)

Founder

Formerly Saga. Leveraging the world's largest B2B platform to create overwhelming lead pipelines for B2B firms.

"As long as the history books get it right, take some pride in letting the newspapers get it wrong."

Sam Altman wrote that in 2020. A year earlier, he walked away from Y Combinator's presidency to bet everything on OpenAI. 

Everyone thought he was insane.

YC was the most powerful platform in startup land. Direct access to hundreds of founders per year. The ability to shape how an entire generation thinks about building companies. A reputation machine that had already minted Airbnb, Dropbox, and Stripe.

Remember, this was 2019 - way before OpenAI’s rise. He left YC for (what was then) a nonprofit-controlled AI lab that still looked more like a research shop than a product company.

Looking back, EVERY move he made throughout his career was the maximum leverage option available to build influence, way before anyone realized:

- Chose computer science at Stanford in the early 2000s when finance was the prestige path
- Dropped out to do YC and build Loopt when he could have gone straight to Google or Facebook
- After Loopt, launched Hydrazine Capital to invest in YC companies, making himself essential infrastructure for the next generation of founders
- Became YC president at 28 and turned it into a distribution network across hundreds of startups
- Left YC to become CEO of OpenAI's new "capped-profit" structure

Throughout his entire career, he's been 5-10 years early on the most influential position possible. It's happened too many times to be a coincidence.

His pattern works because he understands how influence compounds. Every YC batch, he met dozens of founders at their most malleable stage.

He saw the raw decks, the dysfunctional teams, the early flashes of product-market fit. Some became Instacart, DoorDash, and Coinbase.

Each founder he helped became a future allocator of equity, attention, and introductions.

Their founders remembered who took them seriously when they were pitching half-finished slides.

"The question isn't 'How do I stop caring what people think?'" Altman wrote. "It's 'Whose opinions should I care about and on what timescale?'"

November 2023 proved the pattern works. When OpenAI's board tried to oust him, hundreds of employees threatened to walk. Microsoft made it clear the partnership was with Altman, not the corporate shell.

He didn’t survive through maneuvering.

He survived because of the protective layer of influence he built.

Because influence isn't a cooler job title—

It's pure leverage.

It's a 15-year bet on who and what matters later, and how you can own it before anyone realizes it’s the next big thing.

“The newspapers will get it wrong. The history books will get it right.”

That's the bet he's made his entire career - and he's making it again.

What could you build by choosing history books over newspapers?

P.S. Full breakdown of Altman's 15-year playbook in the comments

taplio

The Battle

Ben Kazinik

Sam Szuchan

Followers

Posts

Engagements

Likes

Performance ScoreBen Kazinik's LinkedIn Performance

Performance ScoreSam Szuchan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ben Kazinik

Sam Szuchan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ben Kazinik's LinkedIn Performance

Performance ScoreSam Szuchan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBen Kazinik's LinkedIn Performance