PerformanSea

Independent Consultant

Alamarin-Jet Oy

Executive

Tasks and responsibilities include:
- Dealer network training
- Speed prediction
- Spare parts recommendations
- Warranty and reliability studies based on data
- Warranty case handling and warranty decisions

After Sales Manager

BL-Nauticals

Running and managing an engineering office with focus in small craft design and propulsion.
Typical projects included:
-Design of prototype parts and mechanisms for propulsion drives
-Writing technical content and making imagery to customer documentation of propulsion drives
-Small craft driveline design and feasibility studies

Marine Engineering Consultant

Alamarin-Jet OY

Working in the R&D department. Typical tasks included:
-Design and prototyping of parts and mechanisms for propulsion drives
-Testing systems and mechanisms in lab environment and onsite.
-Managing and creating technical customer documentation

Design Engineer

Assembling and installing jet drives as well as designing small components, meeting clients and marine craft testing.

Trainee

Raumametals Oy

Summer job while in University. 
-Maintenance and modification of marine rudder propellers
-Waterjet drive repair
-Marine and small craft structural repair

Mechanic

OK-Marine Service Oy

Summer job. Typical tasks included:
-Marine outboard drive overhaul
-Small craft maintenance and installation
-Antifouling coating

High-speed and advanced marine craft are my passion, and I’m excited to work with industry leaders across the commercial, governmental, and defence sectors of the marine industry.

As a Chartered Engineer and independent consultant, I’m committed to delivering exceptional value to my clients in these sectors.

My greatest strength lies in my ability to work independently and dive deep into complex problems to identify strategies and solutions that create a significant, positive impact. My broad understanding of the marine industry enables me to develop bespoke methods that precisely address my clients' needs.

I can help you:

- Develop a continuously improving aftersales framework

- Estimate warranty and service costs

- Reduce aftersales risks

- Develop maintenance plans and strategies

- Improve product maintainability

- Create maintenance and operating instructions

- Manage and publish product manuals

🔗 Visit my website:
https://performansea.com

Ben Landgrén

Content writer for the Maritime Industry

Content Writer

Sarnia Marine Insurance Services Ltd.

Before I joined Sarnia, I was told I would be involved not only in claims management but also in marketing.

But, without any budget - there is no marketing.

I was dying like a plant without the water, and my escape was…

Yes, you guessed right:

Writing.

When I realized there would be no marketing for me at Sarnia, I decided to reactivate my LinkedIn presence, strengthen my personal brand, and begin posting.

I landed two clients in the maritime industry that I write content for on LinkedIn.

I was also featured as the first ever guest on the Marine Traffic podcast (yay!).

I got numerous leads for more writing gigs, but I had to decline as I had no time for more clients.

So I resigned.

And I can finally dedicate my time to what I like the most.

I write for myself and my clients.

Ah, in the last year I also invested money in new LinkedIn and copywriting courses so that I could better write for my incoming clients.

Are you one of them?

Claims Manager

ELTA Marine Claims Ltd.

Eh, this was my big dream.

But I failed miserably.

Without any business acumen and without anyone in my family having entrepreneurial skills, I thought that having your own business was easy-peasy.

What a mistake….

I thought the entire world was waiting for me and my "brilliant idea," but reality was totally different.

A huge lesson I learned here was:

NEVER start any business unless you conduct market research beforehand.

If nobody wants your service, the business is good for nothing.

If I had done proper market research BEFORE we started ELTA, I would have saved thousands of euros.

But this is when I started developing my marketing and copywriting skills.

With two of us in the company and super limited funds, I was forced to learn how to write copy for the website and how to run our LinkedIn accounts.

I completed a copywriting course and spent endless nights learning about copy, SEO, content writing, video marketing, etc.

Despite the horrible business idea, I excelled in marketing and realized I was very good at it.

My LinkedIn account grew very fast. I was one of the first in the maritime industry to incorporate video as one of the marketing tactics, so I advised pro bono many people who approached me to teach them.

See, one failure turned into passion, and today I get paid for it.

Cool, right?

Claims Director

MSC Mediterranean Shipping Company

You are impressed that I worked for MSC?

I also thought I was happy until… I was NOT.

This was the most challenging work experiences I've ever had..

A few lessons I tell everyone from the experience of working for one of the biggest are:

NEVER equate your worth with the size of the company for which you work.

NEVER be complacent and believe that you will receive the same respect you did while working for a large corporation elsewhere.

Once I left MSC, I realized my biggest mistake, which was:

Instead of enjoying the bubble and ego-massaging environment, where the entire world wants to work with you, I should have taken better care of myself.

I should have built my own shipping network and my own brand.

Leaving MSC was the pivotal moment for me, when I started thinking seriously about creating my own name and investing in myself, so I enrolled in a personal branding course, learned the importance of personal branding, and got guidance on how to do it.

Today, I am a big advocate of personal branding and creating your own blueprint that belongs ONLY to you.

I encourage you to do the same.

Create your own story, radiate your own values, and show how unique you are.

Maritime companies hire me for content writing, but I also give them advice on how to improve their personal brand.

Oh boy…. I learned the lesson the hard way, so you don’t have to.

Now the boring part (ie what were my daily duties:

➢ Handling Crew Claims & Cargo Claims
➢ Handling fleet H&M claims and assistance to both tech team in Cyprus and Principal office in Geneva
➢ Responsible for timely submission of P&I COE’s, Bunker Certificates and H&M Cover notes 
➢ Preparing statistics,KPI’s (Key Performance Indicator) statistics for the fleet
➢ Handling ITF issues
➢ Responsible for PEME
➢ Approval of Disbursement accounts etc.

Assistant Manager Insurance & Claims

➢Handling Crew Claims including initial notification to the P&I Club, liaison with manning agents, P&I correspondents etc until crew P&I Claim is finalised and closed
➢ Responsible for Principal’s queries and gathering all information regarding cargo claims or any other 3rd party claims connected with Cyprus managed fleet
➢ Handling fleet H&M claims and assistance to both tech team in Cyprus and Principal office in Geneva until hull and machinery claims are finalised and submitted for reimbursement
➢ Responsible for timely submission of P&I COE’s, Bunker Certificates and H&M Cover notes for MSC Cyprus managed fleet
➢ Preparing statistics, vis a vis KPI’s (Key Performance Indicator) statistics for vessels on quarterly basis for whole business year.
➢ Handling various queries regarding seafarers and possible breach of Collective Bargaining Agreement coming from ITF and lawyers representing seafarers
➢ Responsible for Pre-Employment Medical Examinations (PEME) including approval of the medical centres where these will be performed and all other queries related to PEME
➢ Handling disembarkations of seafarers on medical grounds (other than P&I crew claims) on daily basis including follow up of their medical treatment in home country etc; calculation of applicable sick wages and their reimbursement to seafarer’s account
➢ Approval of Disbursement accounts, invoices related to crew claims

Senior Insurance & Claims Officer

Dobson Shipmanagement Ltd

Dobson was THE best company I ever worked for.

My writing career was hibernating though.

Besides writing emails, I was busy with my two small kids and back then I haven't even realised that writing will become my passion later on.

Ah, this is what I was doing at Dobson:
➢ Responsible for selection and approval of seafarers
➢ Preparation of Crew Relieve planning for fleet of 10 vessels
➢ Performing crew changes including liaising with manning agents and port agents
worldwide
➢ Assistance to Fleet Personnel Manager regarding yearly crewing budget
➢ Approval of Disbursement accounts for crew changes and other expenses related
to the crew
➢ Assistance for statistics and KPI’s (Key Performance Indicator) for Fleet Personnel
Department
➢ Maintenance of the crew database on daily basis (for all vessels under fleet’s
responsibility)
➢ Daily routine queries related to crew medical issues, earlier relieve, breach of
contract, violation of code of behaviour etc.

Fleet Personnel Officer;  Crew Claims Officer

Kotani Shipmanagement Ltd.

➢ Responsible for Flag Certification for seafarers of the entire fleet
➢ Daily assistance to Quality assurance Manager in respect of QA documentation,
ISM manual, Ship Security Plans, Environmental ISO Standard etc
➢ Limited assistance to crew personnel department with crew changes
➢ Various administrative duties related to contracts with manning agents, ITF,
Classification Societies, Flag States etc

Assistant to QA & Crewing Department

IC Shipmanagement Ltd

➢ Responsible for Flag Certification for seafarers of the entire fleet (Cyprus flag vessels) including other vessel Certification such as Safe Manning Certificates
➢ Maintenance of seafarer’s database
➢ Arranging provisions and bonded stores for ICSM fleet
➢ Preparing various general office correspondence including crew related Circular
letters sent to the vessels
➢ Hotel arrangements for the office staff and Owners
➢ Looking after supply of office consumables

Crew assistant

Friedrich A. Detjen

➢ Creating of various effective organisational and filling systems including quick and through indexing resulting in easy access to critical information and office functioning
➢ Coordination and set up of high level conference calls, special events and travel arrangements for company executives and business associates
➢ Managing maintenance of all office equipment as well as obtaining quotes and negotiation of prices for new equipment
➢ Writing of general office correspondence, creating in-house press releases

Receptionist; Assistant to Director

Content Writer for the maritime industry | Let's craft compelling content for your business to boost your visibility on LinkedIn | Ask me how

You’re in shipping and want to level up your LinkedIn, but you’re not sure how?

For some of you, LinkedIn feels like “navigating a vessel in fog with a broken radar.”
(That gem came from my friend Paul. Credit where it’s due.)

Here’s the truth: most shipping business owners know LinkedIn is crucial.

This is the platform to:

→ Stay visible to existing clients
→ Build new connections
→ Attract opportunities
→ Become known in your niche

But here’s what most end up doing instead:

→ Overthinking every move before they even post
→ Guessing what “might work”
→ Struggling to find the time
→ Copy/pasting from others
→ Putting off their first post… until “next Monday”

What happens if you change nothing?

Crickets.

Missed leads.

Competitors dominating the feed and your customers’ attention. Grrrrrr.

But what would happen if you start?

→ Increased visibility and awareness
→ A stronger network of future customers and partners
→ Recognition in your industry
→ More business and better hiring opportunities

Here’s how I can help:

✅ Optimize your LinkedIn profile for real results (starting with headline, strapline, About, CTA)

✅ Create a custom LinkedIn content strategy for your business

✅ Ghostwrite your posts, so you don’t have to (you literally receive copy - paste posts, all you need is to publish them!)

✅ Guide your posting, commenting, and connection strategy (the real growth engine)

Why me?

I’ve worked over 20 years in the maritime industry and I speak YOUR language.

I’ve studied marketing, branding, and copywriting.

I helped one client 8x their visibility and my own posts hit 2M+ views in the past year.

What about you?

Ready to stop drifting?

✅ DM me the secret code: “sail or sink”

Let’s chat.

P.S. My services start at EUR 520/month. If that fits your budget, let’s talk.

taplio

The Battle

Ben Landgrén

Tatiana Liperti

Followers

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Ready to grow your LinkedIn presence?