Ben A. Wise

Storyd

Your business is destined for greatness. Your story is an inseparable part of the journey. We'll help with both.

Storyd is a boutique ghostwriting studio that specializes in helping B2B & leaders scale their companies through LinkedIn content and outreach.

Owner

GoodUnited

I used data and creatively inspired messaging to make fundraisers feel appreciated and help them raise more money for the nonprofits GoodUnited serves.

Senior Copywriter

I conceptualized, strategized, and actualized GoodUnited's content, ensuring it represented the company's mission of helping nonprofits do more good by maximizing the potential of their Facebook fundraisers.

Director of Content

Qwil

I helped strategize and create narratives, thoughts leadership pieces, and other forms of content that tell Qwil's story in a vulnerable and genuine way, attracting clients, investors, talent, and attention from the press.

Senior Content Writer

Take your interviews and meetings to organized, detailed content briefs in minutes.

All you need is a transcript and to click a few buttons. 

Who it’s for:
• Ghostwriters 
• Agencies 
• B2B + B2C Companies

Use Cases:
• Thought leadership 
• Subject-matter expertise 
• Product releases

How it works:
• Use any transcription tool to obtain a transcript from your meeting or interview
• Upload or copy & paste your transcript, let storyd.pro do the work to organize your content ideas with direct quotes from your transcript
• Select the content idea, choose your outline, and generate your content brief

Jonathan Jordan

Wordrobe Media

Book Coach | Ghostwriter | Storyteller. Helping Rebel CEOs turn their Story into Status. 2025 Andy Award nominee for ghostwriting (Business & Thought Leadership). 30+ publishing accolades, including #1 on Audible, Straight-A rating from Publishers Weekly, the Kirkus Star, and more.

Founder | Chief Storyteller

Greenleaf Book Group

Developmental editing and book coach for business nonfiction titles.

Developmental Editor and Book Coach

Kevin Anderson & Associates 

Ghostwriting, book coaching, and editing for Kevin Anderson & Associates, including authors publishing with Big 5 Publishers.

Ghostwriter, Book Coach, and Editor

Amplify Publishing Group

Book Coach and Editor

Forbes Books

Since 2020, ghostwriting, book coaching, and book planning for executive-level authors publishing under both Advantage Media and Forbes imprints.

Ghostwriter, Book Coach, and Book Planner

Scribe Media

Book coach for 2 projects: business and memoir.

Book Coach

RightNow Media

Senior Account Manager

Connect with small business leaders and identify video resources to help them engage their employees, care for their workforce, and develop themselves and other leaders around them.

Account Manager

I connect business leaders with the correct point person of our nonprofit to best fit their needs, whether they are looking for HR tools to best care for their people, partner with us in leadership development, or identify content to help develop and impact other businesses.

Senior Account Coordinator

I connected church leaders across the country and in Canada with our Senior Director of Partnerships for both online and in-person demonstrations of our online media resources and addressed benefits for the church's mission and ministry needs.

Senior Sales Coordinator

New Degree Press

Contract developmental editing and book coaching for semester-long publishing program in collaboration with Georgetown University.

Upbring

I supervised a caseload of foster families and the children in their care through monthly visits, compliance to state and organizational regulations, and regular service plan meetings. I was also on a rotating on-call schedule for emergency placements and ongoing training presentations for foster families.

Family Services Case Manager

Stretch-n-Grow International

My wife and I owned the Frisco Franchise for Stretch-N-Grow International, a children's fitness and nutrition company founded in the early '90s in Galveston, TX. We contracted with preschools, day cares and other child service providers to provide fitness programs for children as young as 18 months up through elementary-aged children. Our programs included general fitness/exercise, dance, sports, and yoga depending on the client's needs. My wife was the day-to-day business runner, and I helped with finances, purchasing, marketing, web content, and meet and greet marketing events.

Franchise Owner

Unleash your Inner Storyteller | Book Coach & LinkedIn Ghostwriter | Let's empower your Story to transform Ideas into Impact.

Billion dollar founders and rebel CEOs trust me with their nonfiction books for one reason:

Because great storytelling leads to great results.

As a former social worker and multi-business owner, I help CEOs and founders tackle their Page Fright, unleash their Inner Storyteller, and turn stories into ROI.

From Silicon Valley CEOs to serial entrepreneurs, my clients have won 7-figure customers, launched courses, gained speaking opportunities, and sold thousands of books.

Here’s how I can help you turn your story into status:
1. Follow me to learn effective writing.
2. DM me about my group book coaching program.
3. Go read "Start With Story." Get it from bookshop.org/a/106317/9798991327008 to support your local bookstore.

Book coaching and editing services.

Remember when "W" coined the term "strategery"?
No, you don't.

Because he never actually said it.

The word came from an SNL skit.
Said by a different W...Will Ferrell.

What's funny is that after the skit came out, even Pres. Bush thought he must have said "strategery" at some point.

Until SNL producer Lorne Michaels admitted their writers coined the term.

So if you're using a quote in:
- A book
- A blog
- An article
- A coffee mug
- A freakin' t-shirt

...you better crosscheck it.
You better source and cite it.

>>>Anyone out there still watch SNL...?

I help rebel CEOs turn stories into status | 2025 Andy Award nominee for ghostwriting l Book coach to billion $ founders

I told my wife to go see “Wicked: For Good” by herself.
[And she was stoked about it.]

My wife works on Saturdays, 10 to 5.
Kids hang with me.
I call it “Dadurday.”
[and outings are Dadventures.]

But this Saturday, I told her to stay out longer than usual.

“Go watch Wicked. Grab a marg.”

She doesn’t get to do much by herself.
Which is tough for an introvert.

And sometimes it’s the little things.
Like a movie alone.
Not worried about the kids.
Or errands.
Or chores.

No lesson here.
Just what I felt like writing.

>>>Feel free to dump any and all Wicked opinions in the comments. I won’t be seeing it unless it gets nominated for Best Picture.

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F. Scott Fitzgerald’s best writing advice:
Stop using so many !!!!!!!!

“Cut out all these exclamation points. An exclamation point is like laughing at your own joke.”

3 other cuts to make your writing better:

1. “In order to”
-just say “to” instead of wording your sentence to death.

2. “In other words”
-this sounds like you’re apologizing for having an insight.

3. Semicolons
-they are the devil’s punctuation mark.

Alright, I’m off to fumigate some exclamation points.

>>>semicolon lovers, you’re welcome to make your defense in the comments but you’ll never sway me.

Stephen King says “the road to hell is paved with adverbs.”
But these 3 writing mistakes are worse:

1. Every day vs. everyday
-“I stub my toe every day.”
-“Stubbing my toe is an everyday occurrence.”

2. Led vs. lead
-“She led the way forward.”
-“She died from lead poisoning.”

3. Anymore vs. any more
-“I’m not hungry anymore.”
-“I don’t want to eat any more turkey.”

All three of these cause me to gnash my teeth.

>>>What would you add?

I’ve been suspended on X.

Apparently for never posting or engaging there.

I’m sure my 5 followers are devastated.

[off to make a sacrificial offering to Grok]

>>>Ever been suspended or banned from a platform?

graphical user interface, text, application

If you have to argue that your writing is good, then your writing isn't good.

[Putting up my shield]

We celebrated our 15th anniversary during my recent NYC trip.
[but we almost didn’t make 7 years]

In 2010, we were two doe-eyed twenty-somethings honeymooning in the Big Apple.

From 2014 to 2016, a series of fear-based decisions and a failure to address my anxiety/depression drove us to the brink.

I came close to ending my life.
She came close to leaving.
We nearly lost everything.

9 years later, we’re still recovering.
But now we plan for the future instead of living in the coulda, shoulda, woulda.

I attend an anxiety/depression group nearly every week.

I no longer give fear the deciding vote.

For years, we’ve longed to get back to NYC.
But money, time, or stress stood in the way.

This trip was healing.
We felt like 20-year-olds again.
[well, mostly…]

And we can’t wait to get back and bring the kids.

>>>married folks, where did you honeymoon? Been back?

It’s still ridonkers that I get to write for a living.
Even more so when pros I look up to invite me to be part of something bigger:

Recently, I said Yes to becoming an elite ghostwriter with MANGUS MEDIA GROUP, an exclusive LIFE-WRITING agency. 

Mangus Media Group: 

World-Class Writers, 
World-Changing Stories. 

Our mission is clear: 
lives written, businesses built, legacies born.

Mangusmediagroup.com

Yeahhhhh boiiiii!

Don’t bust any ghosts.
[we haunt for stories, not screams.]

Today is Gathering of the Ghosts.
A one-of-a-kind conference for ghostwriters.

We typically exist in the shadows.
The “shhhh” in publishing.

And it’s a tough biz.

Many people look down on it.
[even though half of nonfiction titles are ghosted]

A profession shrouded in mystery.
[like ice sculpting]

But authors I’ve worked with have called the process:

- Therapeutic
- Creative
- Magic
- Fun

My business only started scaling when I stopped viewing other ghosts as competition.

So I’m stoked, not spooked.

>>>what do you want to know about ghostwriting? DM me if it’s too chilling to comment here.

How NOT to use LinkedIn DMs:

Received a pitch slap last week.
Showcased their work.

But it was nothing I need or want.
So I let them know.

…and then they replied with what I can only assume is a guilt ploy.

If you’re going to pitch slap…
…don’t do this.

We’re all looking for our next deal.
But you also have to accept “no.”
With grace. Not guilt.

But hey, I’m open to feedback.
So AITA?

Positioning matters.
Just a hair off and you’re lost.

If your writing isn’t from an intentional angle, it’s your fault when people get the wrong idea.

Ask:

- who am I writing for?
- what is their pain point?
- what is their joy point?
- what makes my message different?
- how will the message be best received?

Which is why I now develop “reader avatars” with my clients.

The Who matters more than the Why.
Especially in storytelling.

No position.
No message.
No results.

>>>Apologies to Canal St. in NYC.

Usually, I ignore the AI email marketers.
Today, I told one he was creepy.

I don't believe for one moment that you were thinking of me so much while ordering your coffee that you told the barista my name instead of yours.

And if that's true...

Then that's weird.
Not a good weird.

A creepy weird.

So yes, you got a response.
But probably not the one you wanted.

I've forfeited my business.
[a happy failure story]

In 2016, I chased after $$$.
Started an outside sales role.
[selling roofs. *shudder*]

Had to set up a business.
Called it "ThreeJ Sales."

In six months, I'd spent around $30,000.
Made maybe $7,500. Maybe.
[Ended up earning only $21K from the business in a year]

For years, I kept doing my state report.
Just in case I ever decided to revive it.

This year, I let the report lapse.
I killed off the failure that nearly killed me.

Last month, the state of TX made it official:
My business is dead.

But that gigantic failure also reignited my foolish idea to write for a living.

Forced me to find my Why.
Forced me to consider success apart from $.

Wordrobe Media LLC was born out of the ashes of ThreeJ Sales.

Today, I've:
- Worked with billion $ CEOs
- Edited books for pro athletes and name brand founders
- Earned an award nomination for myself as a ghostwriter
- Started helping other freelancers trying to grow

A couple weeks ago, I introduced my 12-year-old to Steve Irwin.

I was a fan before he blew up as “The Crocodile Hunter.”

As a kid, I thought he was crazy.

But as an adult, I realize:

- He had an infectious positivity
- He saw opportunity, not obstacles
- He lived life to the fullest

And in a world that wants to complain, argue, and treat every headline as a doomsday announcement:

…that looks crazy.

But he was probably the most sane person on the planet.

>>>Who else misses this guy?

[P.S. sorry for posting and ghosting, Imelda, but I got a flight to catch.]

I said NO for a shot at $42,340. 
More than my social work salary.

3 requests came in yesterday.

I said No to all 3 because:

1. Timeline was too tight for my current slate.
2. I wasn’t interested enough in the topics.
3. None offered what I know I’m worth.

[pssst… that last one’s the most important]

2023 Jonathan would have just said Yes to everything out of fear.

He would have just white-knuckled and found a way to make it work…
-Losing sleep
-Losing temper
-Losing sanity

…for what?

Being able to say No is only possible because I’m learning the right stuff to say Yes to as a writer-preneur.

I’m finishing a new resource to teach freelancers everything I wish I’d known 7 years ago.

[hell, the stuff I wish I’d known just 3 years ago…]

>>>What are you saying Yes to in 2026?

Weird Wednesday:
No one is a better negotiator than my 3-year-old.

My toddler has a unique way of asking for what he wants:

"Chocolate cookie, or yes?"
"Spider-man show, or yes?"
"Read Haunted Mansion book, or yes?"

I mean, he simply can't lose. Yes?

More often than not, it works.
[note to self: am I a pushover? meditate on this later.]

Is there a deeper LinkedInsight here?
No, not really.

[Be on the lookout for his new Masterclass: Negotiate like a Toddler, by MJ Jordan]

Great writing only has 2 rules:
[and they both apply to "brain rot" reality TV]

1. Don't be boring.
2. Make it easy to consume.

That's it.

My wife loves "brain rot" shows:

- "The Bachelor/Bachelorette"
- "Keeping Up with the Kardashians"
- "The Secret Lives of Mormon Wives"

Not because she thinks they're great TV.
And not because she's dumb.
[she's pretty freakin' smart]

But because she gets to:

- be entertained
- shut off her busy brain

If you want engaging content, start here:
- pretend you're writing for an 8th grader(age 13)
- worry less what others think

All other writing "rules"?
Totally subjective and worth bending.

>>>What's your guilty pleasure "brain rot" show?

In 2003, I played a juror in “12 Angry Men.”
Last week, I was one in real life.

Last Monday, I reported for jury duty.

I’ve only been summoned 3 times.
[One time I showed up at the wrong courthouse. Oops.]

But this was the first time I was chosen.

7 observations:

1. The people with BS excuses wouldn’t make good jurors anyway.

2. Lots of people are having a much worse day than you.

3. Government buildings are just as efficient as you assume. 
[broken escalator, I got trapped in a stairwell, and bathrooms were out of service one day]

4. Our bailiff literally felt like a movie character.
[Direct quote: “After I retire, I’m gonna live to 150 so I can get every penny out of the county for my pension.”]

5. Sitting in court all day listening to lawyers leaves your brain utterly frazzled and useless by 5 pm.

6. Your heart and your brain can want different things.

7. Life is messy.

Even though it totally derailed my week and put me behind on everything…

…I’m glad I was chosen.

It gave me a new appreciation for our justice system.

As imperfect as it is, it’s still better here than most places.

>>>you ever serve on a jury?

"Sinners" is a horror-musical set in Jim Crow South.
And it made $367,697,567.

When Warner Bros. expressed interest in Ryan Coogler's script, he had only one condition:

"No notes. No studio interference. The artists get to be in charge."

Bold move.

25 years ago, he would've been laughed out of the room.

Today?

The rules have changed.

You won't stand out following the "template" in your industry.

That's why I now ask prospects,
"But how is your project different?
What are you saying no one else has said yet?"

Well, you heard me...
What are you saying that no one else has said yet?

I spent 336 hours writing my own book last year.
Messages like this remind me why:

"I bought your book [a] few days back and just finished it...
As someone trying to refine my skills, this book has been a solid guidepost."

And in a follow up message:

"Your book came to me at the right time. I know I'll keep going back to it. It's almost a year since I started ghostwriting, and by God's grace, the journey has been really meaningful."

My book is for you if:
- you don't think you're a storyteller.
- your storytelling feels empty.
- you're helping others tell their stories.

This link gets you 40% off:
https://lnkd.in/gsHazKGX

But only for the first 20 people.

taplio

The Battle

Ben A. Wise

Jonathan Jordan

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taplio

The Battle

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Jonathan Jordan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonathan Jordan's LinkedIn Performance

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