bluesoup

Founder & CEO

I’ve worked in the advertising industry for 25+yrs, spending my early career in large London media agencies; Lowe Howard-Spink, The Media Business, MindShare & MediaCom.  I worked on brands such as Tesco, Wickes, Ford, RAC, Audi, Ruddles Brewery, HMRC/COI, etc etc.
 
I relocated to Devon and launched Bluesoup in 2008, I wanted to bring my big agency experience and offer something truly special for brands both big and small. Since then the agency has grown from strength to strength with our team of 12 talented, strategic, creative and insightful individuals. 
 
I continue to head the agency and get involved in the creative and solutions process, keeping our fabulous clients and team happy.
 
What makes us different?
 
-Response focused
-Experience & Expertise 
-Accountability
-Creative
-Transparency
-Relationship
 
Bluesoup’s Directors maintain a direct and hands on approach with the clients of the agency. On a RAR survey, Bluesoup averaged in excess of 90% for client satisfaction, we don’t roll in the big guns to win business then walk away and leave you with junior staff. 
 
When it is safe to do so our kettle is always on, you’re always welcome to nip in to meet the team and see examples of our work.  And if you give us some notice you can even experience a locally baked scone along with lashings of Devon clotted cream.  Life doesn’t get any better. 
 
Alternatively we’re happy to jump on a Zoom call or come to meet you at your offices.

Founder & Managing Director

Edukid

Edukid is a UK charity that helps children living in acute poverty abroad. Support is given through educational scholarships, therapy and long term sustainable, self sufficient initiatives.

Edukid currently support around 3,500 children in Asia, Africa, The Middle East and South America.

Edukid also run a UK Schools Global Citizenship Programme for UK schools. This links students in the UK with their counterparts in Edukid projects, providing a two way learning platform. The programme links heavily into the UN Sustainable Development Goals and seeks to educate and empower a new generation to explore their own identity and role in the world.

Chair Of The Board Of Trustees

Artavia Advertising Ltd

I was brought into strengthen the operational Board and develop the media offering outside of the core classified press competency.  I worked closely with the 10 offices on their key clients, on pitches and on developing their media strategy and media planning skills.  I also worked hard to establish stronger relationships with key media suppliers as well as introducing creativity to planning, together with an awareness and understanding of accountability. The highlights of my time at Artavia were using 10,000 daffodils to prove a point for Cornwall Tourist Board in London and sending pots of clotted cream through the post for a cottage agency...(email me if you'd like to hear more!)

Media & Planning Director

Interactive Digital Sales

Working across a portfolio of digital TV channels such as UK Gold, Bravo, UK Style etc, I worked directly with clients and stations trying to develop innovative sponsorship packages as well as working on the launch of new stations.

Commercial Development Manager

ids - Virgin Media

Client Sales Manager

Mediacom

Brought back (having been at Media Business previously) to work on the newly won VW/Audi account as a result of previous motors experience.  I headed up the media strategy & planning for the Audi account on a day to day basis.  Whilst at MediaCom I was on the successful pitch teams for the Greene King, RBS/NatWest, Met Police & HMRC accounts and went onto manage the media strategies for these.  Also helped develop the annual staff training programme run by Associate Directors.

Associate Director

Mindshare

Part of the media planning team working on the Ford Account.  Whilst at MindShare I worked across the complete car range, commercial vehicles and Motability as well as helping execute and maximise the sponsorships of the Millennium Dome and Rugby World Cup.  I worked on the launch of the Ford Focus and Ford Cougar and for both developed innovative solutions involving readers of Top Gear Magazine whereby we took readers to Le Mans or held a track day with Tiff Needell.

Media Manager

Media Business

I worked across a broad portfolio of clients including; Mazda, Babyliss, Arniston Bay and was part of the "virtual agency" created to rebrand & relaunch the RAC.  I planned and bought all media from press to radio, cinema to outdoor.  I left as I was headhunted to work on the Ford account due to my motors experience.

Senior Media Planner/Buyer

Lowe Howard-Spink

I worked primarily on the Tesco account.  I began by managing the regional activity for new store launches as well as the ongoing local store support before being promoted to assist with national advertising.  I also managed the Wickes account given my knowledge & understanding of regional media and assisted with the planning & buying for Reebok.

Media Planner/Buyer

Carlsberg-Tetley

Media Executive

Experienced Travel & Tourism Media & Advertising Expert | Helping companies sell holidays and amazing days out. Eden Project, Exodus Travels, Journey Latin America etc

I’m Ben Duhig, the Managing Director of Bluesoup, a leading full service advertising agency for travel and tourism brands with a soft spot for ethical, responsible and sustainable businesses. 
 
The agency has an enviable wealth of experience; we’ve worked with Ford, Tesco, Wrigley’s, Natwest, Audi and BP Castrol. Career highlights include launching the Ford Focus, developing pan-European TV campaigns for Wrigley’s, being part of the team that rebranded the RAC and winning a New York advertising award for Audi’s media strategy.
 
Based close to the glorious Atlantic coast in North Devon, we have clients from Scotland, to West Wales, Cornwall and London and we work across multiple sectors including FMCG, Property, Travel and Education. 
 
What we do:
 
- Advertising strategy development
- Design and branding
- Offline media planning & buying
- Online media planning & buying; PPC/Digital Display/Paid Social/Retargeting/Programmatic
- Organic Search
- Online content creation
 
Results mean everything to us, our clients success is always a key driver in what we recommend, by delivering the greatest return possible. 
 
Some examples of our work:
 
1. We helped Farm & Cottage Holidays (now The Travel Chapter) increase sales by 71% on the back of a regional TV test
2.     The Eden Project enjoyed its best summer ever thanks in part to a 96ft aerial banner which registered the highest ever recognition for a paid medium
3.     We increased clicks by 18% whilst also driving down CPCs by 17% within 4 months of taking on the PPC account for Imagine Ireland, an Irish holiday cottage company (from a specialist PPC agency!)
4.     Our regional focused campaign for Journey Latin America contributed to a 47% surge in new website visitors, resulting in a 56% uplift in goal conversions
5.     We were behind a new TV campaign for TGA (mobility scooters) which resulted in their first ever £1m month of sales
6.     We increased the CTR for Marjon University’s PPC by 145% - which resulted in a jump of 144% for people registering for clearing
7.     We secured 1st page SEO rankings for KWs such as “Mobility Scooter” for Monarch Mobility
8.     We’ve won international packaging design awards for our work with Lyme Bay Winery
 
We’re experts at what we do, if you are looking for an advertising agency that’s a breath of fresh air, puts clients first, has plenty of ideas, solutions and a track record of success I’d love to have a chat, please feel free to drop me a message.

Ben Duhig

Creative Coalition

Founding Partner

VCCP

Managing Partner

Saatchi & Saatchi

McCann

TBWA\Chiat\Day Los Angeles

Managing Director - Twitter & Southwest Airlines

Led TBWA\​ team of 80 across advertising, digital and social.  Overall responsibility for all Omnicom agency teams serving Nissan in the Americas (USA, Mexico, Canada, Brazil) including brand strategy, advertising, media, digital, social, experiential, analytics and design.  Nissan US now delivering record share, volume, profitability and communications effectiveness.

Nissan #WithDad 2015 Super bowl campaign was nominated for an Emmy and voted #1 on youtube adblitz.  59% more votes than the second place commercial.  Over 600 Million social impressions

Managing Director, Nissan Americas

Successfully led Pedigree global brand strategy development and implementation leading to share and profitability growth after years of decline.

Global Managing Director - Mars Petcare; Activision Call of Duty

TBWA\Whybin

Grew group revenue by 40% in 3 years with a 60%+ pitch success rate.
Agency went from #10 creatively in NZ to one of the best agencies in Asia Pac. including 2 Cannes Grand Prix and 6 Cannes Gold Lions.

Group Client Services and New Business Director

TBWA London

Successfully launched PS2 'Fun, Anyone?' campaign including Cannes Grand Prix winning 'Mountain' and Cannes Gold winning 'Life on the PlayStation'.

1991-2001 Various account handling positions:
Ogilvy, Leagas Delaney, BBH, Simons Palmer, DMB&B.

Key client experience:
State Street Global Advisors, Chick-fil-A, Powerade, Twitter, Southwest Airlines, Nissan, Pedigree, Activision, adidas, Sony PlayStation, Nike, ASB bank, Barclays bank, Polaroid, FHM, P&G, Goodyear, Pilsner Urquell, Budweiser.

Business Director - Sony PlayStation Europe

Brand and communications leader who believes creativity is the secret weapon to drive growth and change. 7 Cannes Grand Prix, Grand Effie, Global Effie Judge, Black Pencil, Emmy nomination. 

www.creativecoalition.co.uk pete@creativecoalition.co.uk

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Ben Duhig

Peter Bracegirdle

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