Shikenso Analytics

Leading Shikenso’s global marketing strategy to drive expansion, brand positioning, and revenue growth. 

Responsible for scaling marketing initiatives, strengthening industry partnerships, and leveraging AI-driven insights to enhance sponsorship analytics.

Vice President Marketing

🎯 Sponsorship Success is a Measurable Fact! 
When it comes to sports, esports and entertainment, do you think accurate measurement of your sponsorship impact is a myth? 

Often, I hear:

- "Sponsorship success can't be measured!"
- "Sponsorship ROI cannot be quantified!"
- "Sponsorships are all about gut feel!"

But what if I told you your sponsorship success could be measured in real-time?

Here's the real deal:

- Granular assessments of the KPIs that matter.
- Leveraging advanced AI technology.
- Measuring accurate Media Values.
- Maximizing Sponsorship ROI.

This is where Shikenso Analytics steps in. Since 2017, we've transformed intuition-based decision-making into data-backed strategies, analyzing sponsorships in real-time across OTT content, Live Streams, and Social Media. 

So, forget those myths. Sponsorships can be measured.

And yes. With the right tools, things are way easier than you think.

Let's have a chat!

Marketing Director

European Sponsorship Association (ESA)

Member at European Sponsorship Association (ESA)

eGENTIC Asia Pacific Pte Ltd

eGENTIC is a global leader in consumer leads generation. The company is committed to consistently delivering high volume, quality leads for direct marketing, focusing on financial, insurance, beauty, charity and the education segments. eGENTIC APAC is located in Singapore and generating leads in South East Asia, Taiwan, Hong Kong, New Zealand, Australia and South Africa for over 10 years.

Country Manager Singapore & Malaysia

Audience Serv

AudienceServ, formerly known as evania MEDIA and founded in 2008, is an international digital media agency with offices in Berlin, Munich, Amsterdam, Barcelona, Hanoi and Singapore.

The range of services includes EDM, Programmatic RTB Display Advertising, SEM/PPC, Mobile Marketing and Social Media Advertising.

SALES PERFORMANCE
- Sales Quota 2020 1H 105% @ Audience Serv
- Sales Quota 2019: 108% @ Audience Serv

Head of Sales APAC

Rockland Radio

- Sales Quota 2016/2017: 118% Rockland Radio
- Selling radio ads on 32 different channel frequencies
- Representing the company at events 
- Key account management
- Leading and developing the team focusing on NRW/RLP area
- Radio media planning
- Planning and operating events (Keno Rockt Koblenz/Mainz, Silvaner live Mainz, Johannis Fest Mainz, Rockfels Loreley ...)

Regional Sales Manager

Universal Music Group

- Marketing Assistant for Team International Rock
- Product Management: Planning, budgeting and operating marketing activities for international bands in Germany
- Promotion and Coordination of international bands in the German market (@ Flux, Fritz, Radio1, Joiz...)

Marketing Team

Director of Sales and Marketing | Empowering sponsors to make informed decisions and achieve maximum ROI | Marketing Enthusiast | Drummer

From pursuing the dream to be a rockstar drummer 🥁, to working in the music industry, to becoming a sales and marketing leader in South East Asia (Vietnam, Singapore, Malaysia). It has been a hell of a ride, and I enjoy every moment! 

There's something special about early-stage startups. It is like being in a rock band - it's all about the passion, the energy and the drive to make something great. 🤘

I believe in storytelling with a smart media placement.

Benedikt Becker

🎯 Maximise Sponsorship ROI with Shikenso Analytics.  
We revolutionize sponsorship analytics in the sports, esports, and entertainment industry. Since 2017, we've harnessed AI to transform guesses into data-driven strategies, offering real-time, quantifiable insights into sponsorship value. Our platform includes image recognition, audience analysis, and sentiment tracking, enhancing brand visibility and Sponsorship ROI across OTT, Live Stream and Social Media. With us, insights become clear, guiding rights holders and brands with reliable and standardized data. Dive into a future of informed sponsorship decisions with Shikenso.

Co-Founder & CEO

Sales Engineer

Freaks 4U Gaming GmbH

Esports Tournament Administrator

Schneider Electric

Developer

Siemens

Student Intern

As the Co-Founder and CEO of Shikenso Analytics, I have over seven years of experience in leading a sports sponsorship analytics company, with a vision to create transparency and value in the sports landscape. I have a passion for sports & esports and a deep understanding of the sponsorship ecosystem, where I leverage my skills in sales and marketing, business development, and entrepreneurship to drive innovation and impact.

My team and I provide cutting-edge analytics and insights to brands, teams, and rights holders, empowering them to make data-driven decisions and optimize their sponsorship strategies. We use advanced algorithms and methodologies to measure the impact and ROI of sponsorships, extracting valuable insights that inform and shape impactful partnerships. We are committed to continuously pushing boundaries and staying ahead of the ever-evolving sports industry, fostering trust and collaboration among all stakeholders.

taplio

The Battle

Benedikt Becker

Arwin Fallah Shirazi

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