Shikenso Analytics

Leading Shikenso’s global marketing strategy to drive expansion, brand positioning, and revenue growth. 

Responsible for scaling marketing initiatives, strengthening industry partnerships, and leveraging AI-driven insights to enhance sponsorship analytics.

Vice President Marketing

🎯 Sponsorship Success is a Measurable Fact! 
When it comes to sports, esports and entertainment, do you think accurate measurement of your sponsorship impact is a myth? 

Often, I hear:

- "Sponsorship success can't be measured!"
- "Sponsorship ROI cannot be quantified!"
- "Sponsorships are all about gut feel!"

But what if I told you your sponsorship success could be measured in real-time?

Here's the real deal:

- Granular assessments of the KPIs that matter.
- Leveraging advanced AI technology.
- Measuring accurate Media Values.
- Maximizing Sponsorship ROI.

This is where Shikenso Analytics steps in. Since 2017, we've transformed intuition-based decision-making into data-backed strategies, analyzing sponsorships in real-time across OTT content, Live Streams, and Social Media. 

So, forget those myths. Sponsorships can be measured.

And yes. With the right tools, things are way easier than you think.

Let's have a chat!

Marketing Director

European Sponsorship Association (ESA)

Member at European Sponsorship Association (ESA)

eGENTIC Asia Pacific Pte Ltd

eGENTIC is a global leader in consumer leads generation. The company is committed to consistently delivering high volume, quality leads for direct marketing, focusing on financial, insurance, beauty, charity and the education segments. eGENTIC APAC is located in Singapore and generating leads in South East Asia, Taiwan, Hong Kong, New Zealand, Australia and South Africa for over 10 years.

Country Manager Singapore & Malaysia

Audience Serv

AudienceServ, formerly known as evania MEDIA and founded in 2008, is an international digital media agency with offices in Berlin, Munich, Amsterdam, Barcelona, Hanoi and Singapore.

The range of services includes EDM, Programmatic RTB Display Advertising, SEM/PPC, Mobile Marketing and Social Media Advertising.

SALES PERFORMANCE
- Sales Quota 2020 1H 105% @ Audience Serv
- Sales Quota 2019: 108% @ Audience Serv

Head of Sales APAC

Rockland Radio

- Sales Quota 2016/2017: 118% Rockland Radio
- Selling radio ads on 32 different channel frequencies
- Representing the company at events 
- Key account management
- Leading and developing the team focusing on NRW/RLP area
- Radio media planning
- Planning and operating events (Keno Rockt Koblenz/Mainz, Silvaner live Mainz, Johannis Fest Mainz, Rockfels Loreley ...)

Regional Sales Manager

Universal Music Group

- Marketing Assistant for Team International Rock
- Product Management: Planning, budgeting and operating marketing activities for international bands in Germany
- Promotion and Coordination of international bands in the German market (@ Flux, Fritz, Radio1, Joiz...)

Marketing Team

Director of Sales and Marketing | Empowering sponsors to make informed decisions and achieve maximum ROI | Marketing Enthusiast | Drummer

From pursuing the dream to be a rockstar drummer 🥁, to working in the music industry, to becoming a sales and marketing leader in South East Asia (Vietnam, Singapore, Malaysia). It has been a hell of a ride, and I enjoy every moment! 

There's something special about early-stage startups. It is like being in a rock band - it's all about the passion, the energy and the drive to make something great. 🤘

I believe in storytelling with a smart media placement.

Benedikt Becker

SIMPL Indonesia

SIMPL, high quality yet affordable graphic design & motion graphic design services from Jakarta, Indonesia, servicing worldwide clients. We will work with any clients with any budget that they could afford. Our aim is to help micro, small, and medium businesses (SMEs / UMKM) to gain access to good quality and affordable graphic design and motion graphic design services so they could rise up and compete globally. 

Main Responsibilities:
- Determining the most suitable business models for start-up businesses.
- Developing suitable digital marketing strategies based on clients' business models.
- Evaluating brands' target customers to identify the digital media channels that would provide the best opportunities for customer engagement and deliver best results.

Founder

Design content marketing strategies and set short-term goals Undertake content marketing initiatives to achieve business targets Collaborate with design and writing teams to produce high-quality content Develop editorial calendar, delegate tasks, and ensure deadlines are met Deliver engaging content on a regular basis and inspire team members Edit, proofread, and improve the content Share content through various channels, ensuring strong social media presence Managing social media ads to reach bigger audience and increase leads Receive customer feedback and generate ideas to increase customer engagement

Content Marketing Manager

Start Digital Indonesia

We are helping people, institutions, brands, and companies (definitely SMEs) that starting to pay more attention to their digital marketing efforts.

The services we provide are:
1. Web Design & Development.
2. Web Maintenance & Management.
3. Google Analytics Studies and Report.
4. Organic SEO Management.
5. Paid Digital Marketing.
4. Content Creation (Graphic Design, Content Writing, and Video Production).
5. Social Media Management.
6. Digital Marketing Strategy.

Founder and CEO

Start Digital Indonesia helping people, institutions, brands, and companies (definitely SMEs) that starting to pay more attention to their digital marketing efforts. The services they provide are Web Design & Development, Web Maintenance & Management, Google Analytics Studies and Report, Organic SEO Management, Paid Digital Marketing, Content Creation (Graphic Design, Content Writing, and Video Production), Social Media Management, Digital Marketing Strategy.

Main Responsibilities:
- Managing both our existing sales pipeline and developing new business opportunities.
- Take a lead role in the development of proposals and presentations for new business materials to create and nurture business opportunities and partnerships.
- Identify trends and customer needs, building a short/medium/long-term sales pipeline in accordance with targets.
- Assist in the coordination and implementation of marketing strategies, and delegate tasks that achieve strategic goals.

Main Responsibilities:
- Managing both our existing sales pipeline and developing new business opportunities.
- Take a lead role in the development of proposals and presentations for new business materials to create and nurture business opportunities and partnerships.
- Identify trends and customer needs, building a short/medium/long-term sales pipeline in accordance with targets.
- Assist in the coordination and implementation of marketing strategies, and delegate tasks that achieve strategic goals.

Business Development

Dexa Medica (Member of Dexa Group)

Dexa Medica is a pharmaceutical company. The Company researches and develops products to provide healthcare to patients.

- Plan, execute, and manage all digital marketing communications channels; websites, email marketing, marketing database, etc.
- Design, build and maintain our digital media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Senior Digital Communications Officer

Petromindo Creative Solutions

Petromindo Creative Solutions which offers creative solutions to help clients achieve their marketing goals has also been set up. They provide total support and are committed to communicating every idea in a creative and strategic manner.

Main Responsibilities:
- Connect with clients to learn about the product or services being sold and how each client needs it displayed to the market.
- Lead a team consisting of graphic designers, content writers, video editors, and web developers.
- Manage the linguistic content of an advert or material or editorial content. I work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, articles, and scripts for video productions.

Clients: Trakindo Utama, Indonesia Supreme Audit Agency, Caterpillar Asia, Aerowisata (a subsidiary of PT Garuda Indonesia (Persero) Tbk)

Senior Copy Writer

PT Phoenix Communications

Phoenix Communications was established in 2009 with a view to creating a new voice in modern publishing in Indonesia. 

Main Responsibilities:  
- Connected with clients to learn about the product or services being sold and how each client needs it displayed to the market. 
- Led a team consisting of graphic designers, content writers, video editors, and web developers. 
- Managed the linguistic content of an advert or material or editorial content. 
- I work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, articles, and scripts for video productions.

Senior Editor / Copy Writer

Magenta Communications

Magenta Communications is a creative boutique agency founded around 2005. They have worked with various clients focusing on public relations, marketing, media relations, and more in large and small markets.

Main Responsibilities:
- Develop and implement creative strategies and concepts for projects.
- Lead creative brainstorms and provide guidance to team members.
- Manage project timelines and budgets.
- Review and provide feedback on creative work.
- Collaborate with other departments to ensure smooth production.
- Stay up-to-date on industry trends and technologies.
- Inspiring younger creatives to be expressive and innovative in their ideas.

Creative Team Lead

SHILLA TOUR

Shilla Tour starting in 1991, Shilla Tour was established to anticipate the demands of the travelers in Indonesia who are looking for qualified travel agents. 
Main Responsibilities: 
- Conduct market research to identify target audiences and trends.
- Develop marketing campaigns and promotional materials.
- Write engaging blog posts and articles about travel destinations and experiences.
- Manage the company's website and report its statistics to the marketing manager and other related departments.
- Collaborate with graphic designers and photographers to create visually appealing content.
- Track and analyze marketing performance metrics.
- Participate in industry events and conferences to network and build relationships.

Marketing Support Executive

PT Superhero Indonesia

PT. Superhero Indonesia is a licensed production and distribution center for DC Superhero fashion and clothing line based in Jakarta, Indonesia.

Main Responsibilities:
Main Responsibilities:
- Helping fashion designers create the design for the fashion materials.
- Research and identify media outlets for promotional purpose.
- Assist with the drafting of press releases and media pitches.
- Coordinate media interviews and press events.
- Monitor media coverage and track press mentions.
- Assist with store operations, including visual merchandising and stock management.
- Contribute to the writing of in-store promotional materials.

Promotion Staff

Propagandhist Clothing Company

Back in my college years in 2003, I started this side hustle business to keep funding my education at the University. I have a few options because I also tried some business lines before focusing on the clothing line business, such as selling soft drinks and food for lunch during university events.

I chose to make this clothing line due to my strong interest in the urban culture and indie music movement in Jakarta and Bandung. I learned all the needed skills to start this business. Such as operating a computer-based graphic design program (Adobe Photoshop Corel Draw), screen printing a t-shirt, researching the place to find the raw materials & production vendors and learning how to create a distribution outlet (distro) to sell the products.

I managed to overcome the struggle of finding a good quality t-shirt production vendor by breaking down the production process into a few steps. I buy a large fabric stock in a well-known fabric market in Jakarta, design the apparel (primarily t-shirts), and send it to a tailor before printing it myself.

I continued the process for a while until I found out that many production vendors in Bandung offer high-quality apparel production services at a pretty affordable cost for a clothing business owner.

The business went pretty well until I decided to focus on my office hours work in 2005.

Business Owner

I am a content marketing manager and founder of SIMPL, a digital studio that offers high-quality yet affordable brand development services with robust digital marketing strategy. With over 15 years of experience in the marketing communications field, I have a proven track record of delivering engaging and effective content for various industries and platforms.

My passion is to help micro, small, and medium-sized enterprises (SMEs/UMKM) thrive in the digital era with content creation, content marketing, and digital assets management. I have worked with some of the most reputable companies in the world, such as Etihad Airways, PT Aerowisata, PT Trakindo Utama, The Audit Board of the Republic of Indonesia (BPK RI), Caterpillar Asia, and Dexa Medica. My expertise in marketing communications & digital marketing has enabled me to achieve remarkable results for my clients, such as winning a gold medal for a magazine publication, increasing user retention rate by 25%, and generating multiple leads through social media ads. I am always eager to learn new skills and explore new opportunities to serve and help as many people as possible.

taplio

The Battle

Benedikt Becker

Deni Rachmat

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