Shikenso Analytics

Leading Shikenso’s global marketing strategy to drive expansion, brand positioning, and revenue growth. 

Responsible for scaling marketing initiatives, strengthening industry partnerships, and leveraging AI-driven insights to enhance sponsorship analytics.

Vice President Marketing

🎯 Sponsorship Success is a Measurable Fact! 
When it comes to sports, esports and entertainment, do you think accurate measurement of your sponsorship impact is a myth? 

Often, I hear:

- "Sponsorship success can't be measured!"
- "Sponsorship ROI cannot be quantified!"
- "Sponsorships are all about gut feel!"

But what if I told you your sponsorship success could be measured in real-time?

Here's the real deal:

- Granular assessments of the KPIs that matter.
- Leveraging advanced AI technology.
- Measuring accurate Media Values.
- Maximizing Sponsorship ROI.

This is where Shikenso Analytics steps in. Since 2017, we've transformed intuition-based decision-making into data-backed strategies, analyzing sponsorships in real-time across OTT content, Live Streams, and Social Media. 

So, forget those myths. Sponsorships can be measured.

And yes. With the right tools, things are way easier than you think.

Let's have a chat!

Marketing Director

European Sponsorship Association (ESA)

Member at European Sponsorship Association (ESA)

eGENTIC Asia Pacific Pte Ltd

eGENTIC is a global leader in consumer leads generation. The company is committed to consistently delivering high volume, quality leads for direct marketing, focusing on financial, insurance, beauty, charity and the education segments. eGENTIC APAC is located in Singapore and generating leads in South East Asia, Taiwan, Hong Kong, New Zealand, Australia and South Africa for over 10 years.

Country Manager Singapore & Malaysia

Audience Serv

AudienceServ, formerly known as evania MEDIA and founded in 2008, is an international digital media agency with offices in Berlin, Munich, Amsterdam, Barcelona, Hanoi and Singapore.

The range of services includes EDM, Programmatic RTB Display Advertising, SEM/PPC, Mobile Marketing and Social Media Advertising.

SALES PERFORMANCE
- Sales Quota 2020 1H 105% @ Audience Serv
- Sales Quota 2019: 108% @ Audience Serv

Head of Sales APAC

Rockland Radio

- Sales Quota 2016/2017: 118% Rockland Radio
- Selling radio ads on 32 different channel frequencies
- Representing the company at events 
- Key account management
- Leading and developing the team focusing on NRW/RLP area
- Radio media planning
- Planning and operating events (Keno Rockt Koblenz/Mainz, Silvaner live Mainz, Johannis Fest Mainz, Rockfels Loreley ...)

Regional Sales Manager

Universal Music Group

- Marketing Assistant for Team International Rock
- Product Management: Planning, budgeting and operating marketing activities for international bands in Germany
- Promotion and Coordination of international bands in the German market (@ Flux, Fritz, Radio1, Joiz...)

Marketing Team

Director of Sales and Marketing | Empowering sponsors to make informed decisions and achieve maximum ROI | Marketing Enthusiast | Drummer

From pursuing the dream to be a rockstar drummer 🥁, to working in the music industry, to becoming a sales and marketing leader in South East Asia (Vietnam, Singapore, Malaysia). It has been a hell of a ride, and I enjoy every moment! 

There's something special about early-stage startups. It is like being in a rock band - it's all about the passion, the energy and the drive to make something great. 🤘

I believe in storytelling with a smart media placement.

Benedikt Becker

Grab

Head Platform Safety and Quality

Doctor Anywhere

Senior Manager, Operations

Lazada

Regional Manager - Customer Care, Channel Experience

Entrego

•	Responsible to devise organizational training strategy and oversee implementation and assess results
•	Identify training and developmental needs suitable to drive organizational goal and enhance agent learning experience to drive performance and quality of work
•	Work with all stake holders including BPO partners across South East Asia to determine the right training needs and programs sessions
•	Identify gaps in existing learning content and work with network teams to innovate, feeding back needs, and participating in creation and testing of content. Play an integral role in gathering customer feedback on key network training initiatives
•	Take a data driven approach to understanding performance issues. Take action to improve the quality and effectiveness of training and coaching for associates as well as leaders and managers
•	Build relationships and influence site leadership team to address issues that inhibit effective learning
•	Lead projects to continuously improve the design of training materials, the quality of our instruction, and effectiveness of our coaching interventions in the entire region

Manager - Supply and Training

Inspire Ventures (Venture Builder ASEAN)

Head of Partner Onboarding and Training

Transportify Philippines

HSBC

•	Responsible for designing, documenting and delivering banking and market knowledge programmes relevant to Global Banking and Markets business operations that meet staff learning needs accross HSBC Securities Services (HSS), Global Market Operations (GMO), Global Private Banking (GPB), Wholesale Market Risk (WMR), and Know-Your-Customer (KYC) business lines in Manila. 
•	Drove knowledge transfer through various methodologies and learning initiatives – classroom, group/one-on-one coaching, videoconferencing/WEBEX, E-Learning, Institutional Visits, Leadership Insights, and vendor programs (e.g. EUROCLEAR, Bloomberg, CISI)
•	Supported the development of required regional and global business learning modules
•	Organized and monitored all necessary pre and post training activities
•	Worked collaboratively with training teams in other sites, solution centres within the Group and external vendors for the effective delivery of new and existing learning programmes
•	Ensured business training solutions meet the standards established by Risk and Compliance and supports the GBM Target Operating Model
•	Facilitated timely and cost-effective research for the development of required training solutions

Operations Manager

•	Responsible for providing/enhancing the level of client service offered to external clients, audit firms, relationship managers, front-office, and internal business partners/stakeholders throughout end-to-end audit confirmations process cycle
•	Worked with other internal teams to ensure internal data dependencies are managed effectively and in a timely manner.
•	Led direct and indirect staff to produce client-oriented results – creation and adaptation of appropriate client governance and best practice models
•	Interacted with Change, IT, and third-party vendors to automate the audit confirmation process

Operations Asst. Manager - Client Service

•	Developed tiered training program and Customer Experience modules
•	Managed training programs and team members responsible for implementation
•	Managed and enhanced quality assessment tools and evaluations
•	Created and managed regular metrics reporting for site customer experience teams
•	Sourced, charted and analyzed data to support line of business goals
•	Researched and defined the root cause of issues and communicated clearly to the upper management and business partners
•	Analyzed effectiveness of strategies; identified opportunities for improvement
•	Reported regularly on KPIs at all levels within the organization for transparency and data informed decision making
•	Worked with CX leadership on optimizing utilization of CRM tools and determine best practices or opportunities for improvement
•	Maintained accurate documentation for all tools and training updates

taplio

The Battle

Benedikt Becker

Drew Cortes

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