Shikenso Analytics

Leading Shikenso’s global marketing strategy to drive expansion, brand positioning, and revenue growth. 

Responsible for scaling marketing initiatives, strengthening industry partnerships, and leveraging AI-driven insights to enhance sponsorship analytics.

Vice President Marketing

🎯 Sponsorship Success is a Measurable Fact! 
When it comes to sports, esports and entertainment, do you think accurate measurement of your sponsorship impact is a myth? 

Often, I hear:

- "Sponsorship success can't be measured!"
- "Sponsorship ROI cannot be quantified!"
- "Sponsorships are all about gut feel!"

But what if I told you your sponsorship success could be measured in real-time?

Here's the real deal:

- Granular assessments of the KPIs that matter.
- Leveraging advanced AI technology.
- Measuring accurate Media Values.
- Maximizing Sponsorship ROI.

This is where Shikenso Analytics steps in. Since 2017, we've transformed intuition-based decision-making into data-backed strategies, analyzing sponsorships in real-time across OTT content, Live Streams, and Social Media. 

So, forget those myths. Sponsorships can be measured.

And yes. With the right tools, things are way easier than you think.

Let's have a chat!

Marketing Director

European Sponsorship Association (ESA)

Member at European Sponsorship Association (ESA)

eGENTIC Asia Pacific Pte Ltd

eGENTIC is a global leader in consumer leads generation. The company is committed to consistently delivering high volume, quality leads for direct marketing, focusing on financial, insurance, beauty, charity and the education segments. eGENTIC APAC is located in Singapore and generating leads in South East Asia, Taiwan, Hong Kong, New Zealand, Australia and South Africa for over 10 years.

Country Manager Singapore & Malaysia

Audience Serv

AudienceServ, formerly known as evania MEDIA and founded in 2008, is an international digital media agency with offices in Berlin, Munich, Amsterdam, Barcelona, Hanoi and Singapore.

The range of services includes EDM, Programmatic RTB Display Advertising, SEM/PPC, Mobile Marketing and Social Media Advertising.

SALES PERFORMANCE
- Sales Quota 2020 1H 105% @ Audience Serv
- Sales Quota 2019: 108% @ Audience Serv

Head of Sales APAC

Rockland Radio

- Sales Quota 2016/2017: 118% Rockland Radio
- Selling radio ads on 32 different channel frequencies
- Representing the company at events 
- Key account management
- Leading and developing the team focusing on NRW/RLP area
- Radio media planning
- Planning and operating events (Keno Rockt Koblenz/Mainz, Silvaner live Mainz, Johannis Fest Mainz, Rockfels Loreley ...)

Regional Sales Manager

Universal Music Group

- Marketing Assistant for Team International Rock
- Product Management: Planning, budgeting and operating marketing activities for international bands in Germany
- Promotion and Coordination of international bands in the German market (@ Flux, Fritz, Radio1, Joiz...)

Marketing Team

Director of Sales and Marketing | Empowering sponsors to make informed decisions and achieve maximum ROI | Marketing Enthusiast | Drummer

From pursuing the dream to be a rockstar drummer 🥁, to working in the music industry, to becoming a sales and marketing leader in South East Asia (Vietnam, Singapore, Malaysia). It has been a hell of a ride, and I enjoy every moment! 

There's something special about early-stage startups. It is like being in a rock band - it's all about the passion, the energy and the drive to make something great. 🤘

I believe in storytelling with a smart media placement.

Benedikt Becker

HSBC

Digital Engagement Manager | Public Website (PWS)

Digital Sales Manager

Affluent Segment Proposition and Portfolio Management:
- Managing Premier proposition to serve and support banks’ affluent customers.
- Ensuring customer growth by acquisition of new-to-bank and upgrades customers.
- Ensuring Premier proposition’s customer attrition to be in line with bank’s annual target.
- Managing customer life-cycle management via leads and customer on-boarding journey.
- Collaborating with other stakeholders for Premier related products launches, cross-sell activities, as well as campaigns to encourage funding and increase of balances.
- Handling International Banking Centre (IBC) related activities as per Performance Level Agreement and ensuring constant improvement of performance.
- Managing cross country collaborations with other HSBC sites to increase customer penetration, fund flow and awareness of International services.
- Ensure outsourcing activities are aligned with local regulators requirements (BNM).
- Responsible for Proposition team and WPB’s cross border compliance to Group’s FIM.
- Managing proposition’s system related enhancements.
- Ensuring accuracy in proposition reporting with local and Global MI.
- Stakeholder management for the refreshed Premier Proposition preparation, proposition activities, as well as BAU Premier business and operations.
- On-boarding training of new Premier staff and Non-Premier aspiring staff.

Premier Proposition Manager

Product Development and Portfolio Management:
- Managing overall Deposits products, payments, Perks@Work payroll, safe deposit lockers (SDL).
- Monitoring product’s performances and creation of campaigns.
- Managing product or regulatory enhancements, testing and test scripts.
- Ensuring Deposits’ performance in meeting bank’s annual target.
- Monitoring product’s transfer pricing (TP/VOF) and margin (NIM).
- Managing WPB’s Deposits P&L and fees line.
- Market research on competitor banks’ products, services and campaigns.
- Providing product and end-to-end process support to Branches or Operation.
- Periodic reporting to regulatory, global and regional stakeholders.
- Liaising with IT and Transformation Department for any project or UAT.
- Collaborating with other line of business on regulatory requirements and enhancements.
- Ensuring smooth of task and system implementation with all relevant stakeholders.

Liabilities Manager

Standard Chartered Bank

Product Developments and Service Related Support:
- Managing Deposits’ portfolio - current account, saving account and fixed deposits.
- Managing product related and operation queries from branches.
- Managing product’s end-to-end processes.
- Rectifying product’s post core banking system implementation issues and minimize customer experience impact.
- Managing overall system’s product fixes for branches and operations.
- Participation in Day-2 core system implementation for Deposits.

Product Manager

Process Re-engineering for Credit Card and Balances:
- Standardizing and re-engineering processes or systems functionalities for Credit Card and Balances.
- Optimizing efficiency level of processes to support bank’s strategies.
- Analyzing product’s end-to-end processes and redesign the key business processes, procedures or systems to out-serve customers.
 - Meeting customer’s requirements across channels in Malaysia by adding value for new or existing business processes and system enhancements.
- Liaising with various stakeholders to ensure processes are integrated across the business and adopted correctly.
- Embedding simplified and robust processes, procedures, and control mechanisms for new product or services.
- Providing full support to product’s campaigns.
- Ensuring processes or system enhancements are complying to bank’s standard and regulatory requirements.
- Managing systems or production issues for prompt rectification and minimum impact to customers.
- Providing new systems process and procedures training to staff and ensuring staff are competent with business process flows.

Manager, Process (RBP - Credit Card and CC Balances)

Retail Banking Products - SG & MY’s Core Banking Enhancements Project:
- Providing robust end-to-end user requirements of products.
- Ensuring continuity of operations with enhanced product competitiveness and no significant risk or impairment of customer experience.
- Responsible for accuracy and thoroughness of presented information or requirements related to products.
- Ensuring quality and timeliness of CVD, functional specifications, coding and satisfactory UAT outputs for Singapore and Malaysia. 
- Ensuring availability of information to facilitate future reference, validation, continuity of information flow and to minimize rework and wastage of time.
- Full participation on the progress, transition and mapping of codes, covering all relevant codes for Singapore and Malaysia products, operations and other ad hoc information and processes required for the coding process on the allocated time.
- Leading the UAT activities by ensuring thoroughness of plan, complete execution of the required UAT items with satisfactory UAT results in the agreed timeline. 
- Managing multiple level of stakeholders for better understanding and validation of information or data throughout the whole project.
- Regular engagement of stakeholders and business managers to 1) provide progress of the project status, 2) obtain feedback to ensure robustness of requirements and alignment with business objectives, 3) obtain directions, endorsements, concern and clearance throughout the project and 4) obtain resources support and information in the events of need.

Product Manager, Retail Banking Products, Project Implementation (Malaysia and Singapore) - SIMCO

Alliance Bank Malaysia Berhad

Product Development and Management
- Portfolio: Deposit Products and Premium Currency Investments (PCI)
- Overall Development and Operation Process
- Overall Internal and External Reporting/Management
- Collaborations with Internal Department (Segmentation/Call Centre) and External (Regulated Corporations/Advertising Agency)

Product Manager - Deposits

Affin Bank Berhad

- Operations and Retail Banking.
- Responsible for the daily overall branch's operations
- Ensure the smooth running of the bank in the most effective and efficient way.
- Correspondent between head office unit and customers.
- To ensure operating cost of the branch meet the given budget
- To lead the branch's staffs and ensure efficient SOJT (training) given per annum.

Branch Operation and Service Manager

Responsible: for daily branch operation, accounting, customer services, reporting, sales and etc. The person in charge of authorizing daily cash transaction, fund transfer, charges, branch's operation cost and etc

Operation Executive (Head of Operation)

Graduate Trainees (Consumer Banking Division)
Handling banking services with regards to consumer/commercial sector. Basic observation and handling bank's branch operations with the front liner's responsibilities.

Personally selected by CEO and HR Dept to work within the Managing Director's / CEO's Office for a project on operation process re-engineering.

Graduate Trainee

Experienced Manager with a demonstrated history of working in the financial services industry. Skilled in Digital Sales, Affluent Segment (Customer Proposition & Management), Product Management, Business Process, Project Management and Branch Banking. Strong professional with a Business Management focused in Major in International Business Management, Minor in Marketing from Charles Sturt University - Australia / Malaysia.

taplio

The Battle

Benedikt Becker

Jonathan Chan

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