Shikenso Analytics

Leading Shikenso’s global marketing strategy to drive expansion, brand positioning, and revenue growth. 

Responsible for scaling marketing initiatives, strengthening industry partnerships, and leveraging AI-driven insights to enhance sponsorship analytics.

Vice President Marketing

🎯 Sponsorship Success is a Measurable Fact! 
When it comes to sports, esports and entertainment, do you think accurate measurement of your sponsorship impact is a myth? 

Often, I hear:

- "Sponsorship success can't be measured!"
- "Sponsorship ROI cannot be quantified!"
- "Sponsorships are all about gut feel!"

But what if I told you your sponsorship success could be measured in real-time?

Here's the real deal:

- Granular assessments of the KPIs that matter.
- Leveraging advanced AI technology.
- Measuring accurate Media Values.
- Maximizing Sponsorship ROI.

This is where Shikenso Analytics steps in. Since 2017, we've transformed intuition-based decision-making into data-backed strategies, analyzing sponsorships in real-time across OTT content, Live Streams, and Social Media. 

So, forget those myths. Sponsorships can be measured.

And yes. With the right tools, things are way easier than you think.

Let's have a chat!

Marketing Director

European Sponsorship Association (ESA)

Member at European Sponsorship Association (ESA)

eGENTIC Asia Pacific Pte Ltd

eGENTIC is a global leader in consumer leads generation. The company is committed to consistently delivering high volume, quality leads for direct marketing, focusing on financial, insurance, beauty, charity and the education segments. eGENTIC APAC is located in Singapore and generating leads in South East Asia, Taiwan, Hong Kong, New Zealand, Australia and South Africa for over 10 years.

Country Manager Singapore & Malaysia

Audience Serv

AudienceServ, formerly known as evania MEDIA and founded in 2008, is an international digital media agency with offices in Berlin, Munich, Amsterdam, Barcelona, Hanoi and Singapore.

The range of services includes EDM, Programmatic RTB Display Advertising, SEM/PPC, Mobile Marketing and Social Media Advertising.

SALES PERFORMANCE
- Sales Quota 2020 1H 105% @ Audience Serv
- Sales Quota 2019: 108% @ Audience Serv

Head of Sales APAC

Rockland Radio

- Sales Quota 2016/2017: 118% Rockland Radio
- Selling radio ads on 32 different channel frequencies
- Representing the company at events 
- Key account management
- Leading and developing the team focusing on NRW/RLP area
- Radio media planning
- Planning and operating events (Keno Rockt Koblenz/Mainz, Silvaner live Mainz, Johannis Fest Mainz, Rockfels Loreley ...)

Regional Sales Manager

Universal Music Group

- Marketing Assistant for Team International Rock
- Product Management: Planning, budgeting and operating marketing activities for international bands in Germany
- Promotion and Coordination of international bands in the German market (@ Flux, Fritz, Radio1, Joiz...)

Marketing Team

Director of Sales and Marketing | Empowering sponsors to make informed decisions and achieve maximum ROI | Marketing Enthusiast | Drummer

From pursuing the dream to be a rockstar drummer 🥁, to working in the music industry, to becoming a sales and marketing leader in South East Asia (Vietnam, Singapore, Malaysia). It has been a hell of a ride, and I enjoy every moment! 

There's something special about early-stage startups. It is like being in a rock band - it's all about the passion, the energy and the drive to make something great. 🤘

I believe in storytelling with a smart media placement.

Benedikt Becker

Marcus "Esports" Howard

Gold Standard Gaming

Need Customers? Want to reach the 18-34 demographic daily? We can help. 

Gold Standard Gaming an Esports consulting agency at the forefront of a new era of esports and gaming. In an industry where authenticity is everything, we help brands turn their audience into a tangible community. 

Our focus is on helping our clients deliver better, more effective advertising and event programming with more engaging content and clear messaging to Millennials and Gen Z.

Cut directly through the noise by allowing your consumers to get hands-on with your brand. Provide your audience with an experience they can’t forget and they’ll do all the talking for you.

Director of Business Development

OVR Technology

OVR is a company that focuses on advancing the human experience through intersection of our most advanced technology and the art and science of olfaction. Creating new technologies to allow people to experience scent in a digital landscape. 

We're attending GDC later this month, to demo the prototype for our technology.  Let me know if you'll be there, and we'll find time for you to demo digital scents. We've launched a new program, to help innovators get early access to our tech! 10 game developers will get free dev kits, plus our team's implementation support. If your team wants to create more immersion in its games, let's chat.

Business Development Strategist

Self Employed

90% of customers polled on LinkedIn are interested in their favorite product/service brands engaging them with video games. Over 90% of employees polled on LinkedIn are interested in their employers engaging them with video games, too. Sign up for my free training, to help your brand learn how to use video games to level up its brand engagement: https://bit.ly/gamedrivenbrandgrowth

Game-Driven, Sustainable Brand Growth Coach

Gamers Home

Gamers Home empowers people to turn their passion for video games into a career. We host career webinars for gamers and streamers, so they can learn from industry experts. We also provide specialized training, so gamers and streamers can get hands-on practice in a variety of domains including voice acting, narrative design, and game marketing. Soon, we're launching a platform for premium freelancing in the gaming industry, so gamers and streamers around the world can use their vetted skills to work with awesome gaming studios. In the meantime, you can visit our Gamers Home Store for gaming-inspired comfort clothing and home decor for gamers and streamers of all ages.

I lead business development for Gamers Home, creating meaningful value for our game studios and other strategic partners. I also host Gamers Home's career insights webinars, helping our featured guests share priceless career advice.

At Gamers Home, we're on a mission to close the PayScale gap. If you work in the gaming industry, and you'd like to help us close the PayScale gap, please take a couple of minutes to share your perspective in our PayScale gap survey here: https://www.surveymonkey.com/r/QNBGG96

Founder & COO

Emotional Ideas, Inc.

The future of sports, esports, and family entertainment.

Gaming & Esports Advisor

Vessel Creative Solutions

We're redefining education and workforce development with esports. We offer end-to-end services clients needs to create a truly wow factor esports gaming space or large scale arena. We recently completed the world's largest investment in the high school education esports space. Reach out to us if you have any projects or questions that we could help you with.

www.vesselxr.com

Chief Growth Officer

Johnson C. Smith University - JCSU

I'm leveraging my decade of gaming industry experience to teach the virtual course "Esports Business & Trends". I've designed a unique course that challenges students to learn esports through direct experience and professional development, rather than just memorizing specific names/dates/info for tests. My goal is that my students will have the specific tools and knowledge to successfully start their professional careers in esports when they graduate college.

Esports and Gaming Management Adjunct Instructor

UKnightedXP, Inc.

Senior Strategic Advisor

Blockchain Game Alliance

The Blockchain Game Alliance is an organization committed to promoting blockchain within the game industry. Its goal is to spread awareness about blockchain technologies and encourage adoption by highlighting their potential to foster new ways to create, publish, play, and build strong communities around games.

The BGA also provides an open forum for individuals and companies to share knowledge and collaborate, create common standards, establish best practices, and network.

Member

MetArena

Two thirds of Americans play video games, and gamers make up nearly half of the world's population. It's highly likely that you brand has gamers as employees and customers. MetArena provides your brand with the insights and technology to authentically engage your entire community, so you can use video games to achieve your brand's goals. Some great examples include selling products or services, recruiting incoming freshman to your school, or raising funds for your nonprofit.

I have 15 consecutive years of strategic/tactical experience with building startups in various industries, including gaming, news media and restaurants. I specialize in identifying exponential growth opportunities and converging trends in consumer markets. Also, I excel at creating/executing blue ocean business strategies. Growth Hacker. Innovator. Techie. Leader.

Dylan Liu's not wrong; with the state of esports, how do you justify that degree?

I MAKE ESPORTS SUSTAINABLE • Lifelong Gamer • Published Author • Professor • Featured Speaker • Indie Game Advocate • Blockchain Enthusiast • International Startup Advisor • Growth Hacker

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The Battle

Benedikt Becker

Marcus "Esports" Howard

Followers

Posts

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Performance ScoreMarcus "Esports" Howard's LinkedIn Performance

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taplio

The Battle

Benedikt Becker

Marcus "Esports" Howard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcus "Esports" Howard's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMarcus "Esports" Howard's LinkedIn Performance