Shikenso Analytics

Leading Shikenso’s global marketing strategy to drive expansion, brand positioning, and revenue growth. 

Responsible for scaling marketing initiatives, strengthening industry partnerships, and leveraging AI-driven insights to enhance sponsorship analytics.

Vice President Marketing

🎯 Sponsorship Success is a Measurable Fact! 
When it comes to sports, esports and entertainment, do you think accurate measurement of your sponsorship impact is a myth? 

Often, I hear:

- "Sponsorship success can't be measured!"
- "Sponsorship ROI cannot be quantified!"
- "Sponsorships are all about gut feel!"

But what if I told you your sponsorship success could be measured in real-time?

Here's the real deal:

- Granular assessments of the KPIs that matter.
- Leveraging advanced AI technology.
- Measuring accurate Media Values.
- Maximizing Sponsorship ROI.

This is where Shikenso Analytics steps in. Since 2017, we've transformed intuition-based decision-making into data-backed strategies, analyzing sponsorships in real-time across OTT content, Live Streams, and Social Media. 

So, forget those myths. Sponsorships can be measured.

And yes. With the right tools, things are way easier than you think.

Let's have a chat!

Marketing Director

European Sponsorship Association (ESA)

Member at European Sponsorship Association (ESA)

eGENTIC Asia Pacific Pte Ltd

eGENTIC is a global leader in consumer leads generation. The company is committed to consistently delivering high volume, quality leads for direct marketing, focusing on financial, insurance, beauty, charity and the education segments. eGENTIC APAC is located in Singapore and generating leads in South East Asia, Taiwan, Hong Kong, New Zealand, Australia and South Africa for over 10 years.

Country Manager Singapore & Malaysia

Audience Serv

AudienceServ, formerly known as evania MEDIA and founded in 2008, is an international digital media agency with offices in Berlin, Munich, Amsterdam, Barcelona, Hanoi and Singapore.

The range of services includes EDM, Programmatic RTB Display Advertising, SEM/PPC, Mobile Marketing and Social Media Advertising.

SALES PERFORMANCE
- Sales Quota 2020 1H 105% @ Audience Serv
- Sales Quota 2019: 108% @ Audience Serv

Head of Sales APAC

Rockland Radio

- Sales Quota 2016/2017: 118% Rockland Radio
- Selling radio ads on 32 different channel frequencies
- Representing the company at events 
- Key account management
- Leading and developing the team focusing on NRW/RLP area
- Radio media planning
- Planning and operating events (Keno Rockt Koblenz/Mainz, Silvaner live Mainz, Johannis Fest Mainz, Rockfels Loreley ...)

Regional Sales Manager

Universal Music Group

- Marketing Assistant for Team International Rock
- Product Management: Planning, budgeting and operating marketing activities for international bands in Germany
- Promotion and Coordination of international bands in the German market (@ Flux, Fritz, Radio1, Joiz...)

Marketing Team

Director of Sales and Marketing | Empowering sponsors to make informed decisions and achieve maximum ROI | Marketing Enthusiast | Drummer

From pursuing the dream to be a rockstar drummer 🥁, to working in the music industry, to becoming a sales and marketing leader in South East Asia (Vietnam, Singapore, Malaysia). It has been a hell of a ride, and I enjoy every moment! 

There's something special about early-stage startups. It is like being in a rock band - it's all about the passion, the energy and the drive to make something great. 🤘

I believe in storytelling with a smart media placement.

Benedikt Becker

Asia Gaming Brief

Co-founder of the region's most comprehensive intelligence service covering the gambling industry in Asia. We offer news, views and networking. AGB is the premier platform for information and connections for gaming executives worldwide who are interested in Asia.

Managing Director

AGBriefings is an industry title covering over 22 gaming jurisdictions in the region from a business and financial perspective.

Publisher

Diffusion Ventures

Providing a rol of services though the Diffusion Ventures umbrella and its subsidiaries in the publishing and media industry to both international and local companies:

- Conceptualisation, development and implementation of local consumer titles - in circulation;
- Conceptualisation and development of international industry based and consumer titles - in circulation;
- new business and business development to both local and international firms;
- research and development.

Administrator

Casino International

Representing, developing, and curating Asia content for Casino International magazine - an established business-to-business monthly publication providing news, in-depth features, events and fresh product information directly to a global network of gaming industry professionals operating in different jurisdictions all over the world.

Senior Special Correspondent - Asia

Essential Macau | Global Asia Media

Essential Macau is Macau Business' publishing group reply to a vacuum in local fashion/ lifestyle publishing.

Coordinator Events & Special Projects

Macau Business

Current key responsibilities are identifying opportunities to grow business, developing new partnerships and streamlining operations within the media group and it's flagship title - Macau Business - both in print and digital forms;
Managing the group's media and business partnerships, special projects and events. 
Along with project management, oversees the development of the Macau Business magazine's speciality sections. 
Lead management roles in the Macau Business Quality of Life Report, and the development of the Macau Business Awards and iOS iPhone and iPad apps.

Executive Director | Business Development

Contributing editor to Macau Business, the flagship title of De Ficção Multimedia Projects media group, covering politics, gaming, finance, business, current affairs among other beats. 
Within the group, responsible for creating, developing and deploying special projects towards content diversification and business growth. 
Projected the title to city wide distribution and streamlined operations; identified and developed business and media partnerships including the transition of the Australasian Gaming Expo to G2E Asia by Reed Exhibitions while managing the publishing of the first Retail Banking Guide in Macau.

Editor, Special Projects Coordinator

Macau Business SK Events

Pivotal role in the creation, development and implementation of the Annual Macau Business Charity Golf Tournament, a partnership between publishing group De Ficção Multimedia Projects and Sporting Events company, SK Support owned by MBSK Events. 
The first Corporate Social Responsibility event of its kind in Macau, the event was also the first to bring together all six gaming operators under one roof alongside the local business community. 
In its first four editions the event raised over MOP 2.1 million which was distributed among different charities and social projects in Macau and Asia. The fifth edition held in the fall of 2011, counted 33 playing teams from all corners of the business community, in a two-day-two-course golf outing while 200 patrons supported the Gala Dinner.

DICE Macau

The Delta Inter Chamber Event - DICE - is a quarterly gathering of the international Business Chambers of Commerce operating in Macau, Hong Kong and Mainland China. Macau Business' publishing group was one of the major shareholders in DICE Macau. 
Luis Pereira's roles included general management responsibilities, business development in Macau and Hong Kong, as well as co-ordinating the event production.

Revista Macau

While at Delta Publishing accumulated functions as Special Senior Contributor to the publishing house flagship title, Revista Macau, a quarterly current affairs magazine, providing core content for each edition in business, culture and current affairs. 
Coordinated the edition, liaised with stringers and regular contributors, along with design, printing and distribution.

Special Senior Contributor

Delta Publishing

Business Director to the company's operations from accounting to project and team management. Responsible for the production, distribution and promotion of the publishing house titles in a global market. Played a leading role in the deployment and development of flagship title, Revista Macau, a quarterly current affairs magazine distributed in Macau and then on sale in the Portuguese Speaking Countries in South America, Europe, Africa and Asia.

Director

Hong Kong Standard

Hong Kong Standard's Macau contributor to the newspaper's weekly page on Macau, tailor made to an audience avid for information about the then up-and-coming Macau Special Administrative Region. Contributions submitted ranged from politics including the Legislative Assembly campaign, gaming, finance, business, current affairs and culture.

Macau Contributor

Based in Macau for over ten years, Luis is managing director at Asia Gambling Brief (AGB), an intelligence service geared towards the greater Asian gaming community and publisher to Gaming Asia magazine and other consumer titles. Prior to that he was executive director at Macau Business and a correspondent for international titles.

Luis has been covering the gaming industry since before the opening of Sands Macao, back in 2003, and the regional industry developments that followed in the different Asian jurisdictions. 

In his previous career Luis climbed the ropes of the media and publishing industry, having held key positions for a variety of industry roles in both the front line and back office of the Publishing/ Print & Digital Media/ Events industries.

taplio

The Battle

Benedikt Becker

Luis Pereira

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