Shikenso Analytics

Leading Shikenso’s global marketing strategy to drive expansion, brand positioning, and revenue growth. 

Responsible for scaling marketing initiatives, strengthening industry partnerships, and leveraging AI-driven insights to enhance sponsorship analytics.

Vice President Marketing

🎯 Sponsorship Success is a Measurable Fact! 
When it comes to sports, esports and entertainment, do you think accurate measurement of your sponsorship impact is a myth? 

Often, I hear:

- "Sponsorship success can't be measured!"
- "Sponsorship ROI cannot be quantified!"
- "Sponsorships are all about gut feel!"

But what if I told you your sponsorship success could be measured in real-time?

Here's the real deal:

- Granular assessments of the KPIs that matter.
- Leveraging advanced AI technology.
- Measuring accurate Media Values.
- Maximizing Sponsorship ROI.

This is where Shikenso Analytics steps in. Since 2017, we've transformed intuition-based decision-making into data-backed strategies, analyzing sponsorships in real-time across OTT content, Live Streams, and Social Media. 

So, forget those myths. Sponsorships can be measured.

And yes. With the right tools, things are way easier than you think.

Let's have a chat!

Marketing Director

European Sponsorship Association (ESA)

Member at European Sponsorship Association (ESA)

eGENTIC Asia Pacific Pte Ltd

eGENTIC is a global leader in consumer leads generation. The company is committed to consistently delivering high volume, quality leads for direct marketing, focusing on financial, insurance, beauty, charity and the education segments. eGENTIC APAC is located in Singapore and generating leads in South East Asia, Taiwan, Hong Kong, New Zealand, Australia and South Africa for over 10 years.

Country Manager Singapore & Malaysia

Audience Serv

AudienceServ, formerly known as evania MEDIA and founded in 2008, is an international digital media agency with offices in Berlin, Munich, Amsterdam, Barcelona, Hanoi and Singapore.

The range of services includes EDM, Programmatic RTB Display Advertising, SEM/PPC, Mobile Marketing and Social Media Advertising.

SALES PERFORMANCE
- Sales Quota 2020 1H 105% @ Audience Serv
- Sales Quota 2019: 108% @ Audience Serv

Head of Sales APAC

Rockland Radio

- Sales Quota 2016/2017: 118% Rockland Radio
- Selling radio ads on 32 different channel frequencies
- Representing the company at events 
- Key account management
- Leading and developing the team focusing on NRW/RLP area
- Radio media planning
- Planning and operating events (Keno Rockt Koblenz/Mainz, Silvaner live Mainz, Johannis Fest Mainz, Rockfels Loreley ...)

Regional Sales Manager

Universal Music Group

- Marketing Assistant for Team International Rock
- Product Management: Planning, budgeting and operating marketing activities for international bands in Germany
- Promotion and Coordination of international bands in the German market (@ Flux, Fritz, Radio1, Joiz...)

Marketing Team

Director of Sales and Marketing | Empowering sponsors to make informed decisions and achieve maximum ROI | Marketing Enthusiast | Drummer

From pursuing the dream to be a rockstar drummer 🥁, to working in the music industry, to becoming a sales and marketing leader in South East Asia (Vietnam, Singapore, Malaysia). It has been a hell of a ride, and I enjoy every moment! 

There's something special about early-stage startups. It is like being in a rock band - it's all about the passion, the energy and the drive to make something great. 🤘

I believe in storytelling with a smart media placement.

Benedikt Becker

BROADCAST ELEMENTS 

Social Media and Marketing Manager

Esports Diaries

I aim to bring unique and entertaining content from esports events.

Founder & Creative Director

Angstrohm Digital

- Spearheaded innovative ideation strategies for client social media accounts.
- Produced engaging content articles, contributing up to 10 pieces for various client brands.
- Crafted eye-catching graphics and curated social media posts to complement the content articles authored by both the team and myself.

Social Media and Content Specialist

Epsom International School, Malaysia.

Admissions Assistant

Marketing Executive

eFuse

I am maintaining my role in the esports industry and continuing my passion for writing by freelancing for esports.gg.

Freelance Writer for Esports.gg

Epulze

Social Media Consultant

Waz Lian Group

Marketing Administrative Assistant

Texas Chicken Malaysia

- I worked a management position with the company on problematic sites, where I handled all customer complaints while assisting with Operations when needed. 

- I provided a solution to customers that would benefit both sides, to avoid conflict. This was to ensure that a happy and content customer always left the premises. 

- I assisted with the outlet openings at different locations, to assist in welcoming customers and giving them a good experience while taking in any feedback. 

- I trained some of the staff in customer service on how to handle customers and what proper etiquette was.

Guest Relations Officer

INTI Education Group

Student Ambassadors for Career Services. It enables us to gain leadership skills and connect with employers. I have worked in several events within the short time I've been here and it has allowed me to gain communication skills. We learned to work as a team to make the events a success.

Student Ambassador

Self employed

Content Writer

I have a passion in many fields and is what everyone calls a jack of all trades. Some of the things I do is write, host, listen and most importantly: Create. I am a creative soul that usually has many ideas without the resources to execute them. I have 4 years of experience in the media industry, whether it's writing or creating for it, including podcasts, broadcasting and video shooting. I am a scuba diver on the side, trying to explore the world when I can.

taplio

The Battle

Benedikt Becker

Ruie Merican

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