Shikenso Analytics

Leading Shikenso’s global marketing strategy to drive expansion, brand positioning, and revenue growth. 

Responsible for scaling marketing initiatives, strengthening industry partnerships, and leveraging AI-driven insights to enhance sponsorship analytics.

Vice President Marketing

🎯 Sponsorship Success is a Measurable Fact! 
When it comes to sports, esports and entertainment, do you think accurate measurement of your sponsorship impact is a myth? 

Often, I hear:

- "Sponsorship success can't be measured!"
- "Sponsorship ROI cannot be quantified!"
- "Sponsorships are all about gut feel!"

But what if I told you your sponsorship success could be measured in real-time?

Here's the real deal:

- Granular assessments of the KPIs that matter.
- Leveraging advanced AI technology.
- Measuring accurate Media Values.
- Maximizing Sponsorship ROI.

This is where Shikenso Analytics steps in. Since 2017, we've transformed intuition-based decision-making into data-backed strategies, analyzing sponsorships in real-time across OTT content, Live Streams, and Social Media. 

So, forget those myths. Sponsorships can be measured.

And yes. With the right tools, things are way easier than you think.

Let's have a chat!

Marketing Director

European Sponsorship Association (ESA)

Member at European Sponsorship Association (ESA)

eGENTIC Asia Pacific Pte Ltd

eGENTIC is a global leader in consumer leads generation. The company is committed to consistently delivering high volume, quality leads for direct marketing, focusing on financial, insurance, beauty, charity and the education segments. eGENTIC APAC is located in Singapore and generating leads in South East Asia, Taiwan, Hong Kong, New Zealand, Australia and South Africa for over 10 years.

Country Manager Singapore & Malaysia

Audience Serv

AudienceServ, formerly known as evania MEDIA and founded in 2008, is an international digital media agency with offices in Berlin, Munich, Amsterdam, Barcelona, Hanoi and Singapore.

The range of services includes EDM, Programmatic RTB Display Advertising, SEM/PPC, Mobile Marketing and Social Media Advertising.

SALES PERFORMANCE
- Sales Quota 2020 1H 105% @ Audience Serv
- Sales Quota 2019: 108% @ Audience Serv

Head of Sales APAC

Rockland Radio

- Sales Quota 2016/2017: 118% Rockland Radio
- Selling radio ads on 32 different channel frequencies
- Representing the company at events 
- Key account management
- Leading and developing the team focusing on NRW/RLP area
- Radio media planning
- Planning and operating events (Keno Rockt Koblenz/Mainz, Silvaner live Mainz, Johannis Fest Mainz, Rockfels Loreley ...)

Regional Sales Manager

Universal Music Group

- Marketing Assistant for Team International Rock
- Product Management: Planning, budgeting and operating marketing activities for international bands in Germany
- Promotion and Coordination of international bands in the German market (@ Flux, Fritz, Radio1, Joiz...)

Marketing Team

Director of Sales and Marketing | Empowering sponsors to make informed decisions and achieve maximum ROI | Marketing Enthusiast | Drummer

From pursuing the dream to be a rockstar drummer 🥁, to working in the music industry, to becoming a sales and marketing leader in South East Asia (Vietnam, Singapore, Malaysia). It has been a hell of a ride, and I enjoy every moment! 

There's something special about early-stage startups. It is like being in a rock band - it's all about the passion, the energy and the drive to make something great. 🤘

I believe in storytelling with a smart media placement.

Benedikt Becker

AirAsia

Executive Group Desk

Customer Happiness Executive

Lion Steel Sdn Bhd

(Retrenched due to company downsizing)
-Organise walk-in-interview and support career fairs.
-Support recruiters to arrange interviews and liaise with hiring manager.
-Prepare employment offer letter and other related documentation.
-Arrange employee orientation session and facilitate newcomers joining formalities.
-Register & prepare new employee ID card and digital facial recognition (Face ID) on system to record working attendance.
-Update weekly hiring status to all HOC.
-Work closely with the hiring manager to ensure the positions are filled on time.
-Work with recruiter and line managers to update job descriptions if have new position created.
-Carry out other tasks assigned by immediate superior. A

Talent Acquisition Assistant

Hartalega

1) Advertise, shortlisted and select suitable candidates.
2) Work closely with hiring managers to ensure the positions are filled on time.
3) Organise walk-in-interview and support in career fairs.
4) Prepare employment offer letter and other related documentations.
5) Organise and ensure smooth running of the induction programme.
6) Update weekly hiring status.
7) Carry out other tasks assigned by immediate superior.

Human Resources Clerk Recruitment

(Retrenchment due to Covid Pandemic)
Job Description
	Follow working procedures and ensure SOPs compliance.
	Conduct cash handling for Cabin Crew & Guest Services Assistant.
	Responsible to key in, update cash collection in system on daily Basis.
	Ensure Sales Collection bank in tally with in-flight Daily Sales Collection Report, Duty Free Collection Report and GS Submission Report. Preparing Cash Float for Guest Service (GS).
	Ensure to reconcile Cash Collection (Malaysia Ringgit) and foreign currencies by daily basis.
	Responsible for submitting daily basis report (PRD Report) to Finance Department.
	Responsible for recording and monitoring Bank in Processes – Sales Collection tally In-flight Daily Sales collection report, Duty Free collection report and GS submission report.
	Any other duties may be assigned from Superior as and when required or deem necessary.

Finance -

GROUND TEAM RED

Provide assistant to the passengers at the entrance, self bag drop counter  and efficient ground handling in Check-in Counter, Boarding Gate or Arrival. Use skypot and skyspeed system for check in progress and at boarding gate. Besides, a guest service assistant have to ensure the passenger follow AirAsia standards, safety rules, regulations and procedures.

Guest Service Assistant

I-Serve Group of Companies

Job Description
- Responsible to key in, update cash collection in 
   system on daily basis, recording and monitoring 
   Bank in Processes.
- Check Daily Sales Financial Report and submit 
   report to finance department. - Respond to customer inquiries  with accurate up 
   to date information.
- Use skyspeed for make a flight booking. - Read / Write and communicate effectively with 
   Co-workers and the general public. - Handle Cases Refund - Handle Cases Reschedule and Credit 
   Shell options by airline for guests affected. - Issuing Low Cost Airlines Ticket - AirAsia / 
   AirAsia X Berhad. - Customer and Travel Service. - Check Daily Sales Financial Report.

Sales Executive

I am grateful to have 2 years’ experience of being a part of HR recruitment and to learn the recruitment process flow. I had more than 1 years’ experience to be a part of the airline finance operations working procedures, to ensure key in & update the cash collection in the system, to submit a daily basis report, to recording and monitoring bank in processes of sales collection from respective department. I have more than 6 years’ customer service experience in the airline industry. Routinely   exceeded passenger expectations in a consistently fast-paced environment while maintaining quality standards. Skilled at securing passenger reservations and effectively handling an assortment of booking issues and the check-in process.

taplio

The Battle

Benedikt Becker

Tang Chew Zhou

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?