Shikenso Analytics

Leading Shikenso’s global marketing strategy to drive expansion, brand positioning, and revenue growth. 

Responsible for scaling marketing initiatives, strengthening industry partnerships, and leveraging AI-driven insights to enhance sponsorship analytics.

Vice President Marketing

🎯 Sponsorship Success is a Measurable Fact! 
When it comes to sports, esports and entertainment, do you think accurate measurement of your sponsorship impact is a myth? 

Often, I hear:

- "Sponsorship success can't be measured!"
- "Sponsorship ROI cannot be quantified!"
- "Sponsorships are all about gut feel!"

But what if I told you your sponsorship success could be measured in real-time?

Here's the real deal:

- Granular assessments of the KPIs that matter.
- Leveraging advanced AI technology.
- Measuring accurate Media Values.
- Maximizing Sponsorship ROI.

This is where Shikenso Analytics steps in. Since 2017, we've transformed intuition-based decision-making into data-backed strategies, analyzing sponsorships in real-time across OTT content, Live Streams, and Social Media. 

So, forget those myths. Sponsorships can be measured.

And yes. With the right tools, things are way easier than you think.

Let's have a chat!

Marketing Director

European Sponsorship Association (ESA)

Member at European Sponsorship Association (ESA)

eGENTIC Asia Pacific Pte Ltd

eGENTIC is a global leader in consumer leads generation. The company is committed to consistently delivering high volume, quality leads for direct marketing, focusing on financial, insurance, beauty, charity and the education segments. eGENTIC APAC is located in Singapore and generating leads in South East Asia, Taiwan, Hong Kong, New Zealand, Australia and South Africa for over 10 years.

Country Manager Singapore & Malaysia

Audience Serv

AudienceServ, formerly known as evania MEDIA and founded in 2008, is an international digital media agency with offices in Berlin, Munich, Amsterdam, Barcelona, Hanoi and Singapore.

The range of services includes EDM, Programmatic RTB Display Advertising, SEM/PPC, Mobile Marketing and Social Media Advertising.

SALES PERFORMANCE
- Sales Quota 2020 1H 105% @ Audience Serv
- Sales Quota 2019: 108% @ Audience Serv

Head of Sales APAC

Rockland Radio

- Sales Quota 2016/2017: 118% Rockland Radio
- Selling radio ads on 32 different channel frequencies
- Representing the company at events 
- Key account management
- Leading and developing the team focusing on NRW/RLP area
- Radio media planning
- Planning and operating events (Keno Rockt Koblenz/Mainz, Silvaner live Mainz, Johannis Fest Mainz, Rockfels Loreley ...)

Regional Sales Manager

Universal Music Group

- Marketing Assistant for Team International Rock
- Product Management: Planning, budgeting and operating marketing activities for international bands in Germany
- Promotion and Coordination of international bands in the German market (@ Flux, Fritz, Radio1, Joiz...)

Marketing Team

Director of Sales and Marketing | Empowering sponsors to make informed decisions and achieve maximum ROI | Marketing Enthusiast | Drummer

From pursuing the dream to be a rockstar drummer 🥁, to working in the music industry, to becoming a sales and marketing leader in South East Asia (Vietnam, Singapore, Malaysia). It has been a hell of a ride, and I enjoy every moment! 

There's something special about early-stage startups. It is like being in a rock band - it's all about the passion, the energy and the drive to make something great. 🤘

I believe in storytelling with a smart media placement.

Benedikt Becker

Invibes Advertising

Drive APAC growth by developing and managing a network of tier 1 and tier 2 publishers. Collaborate with sales to target key verticals, negotiate pricing, onboard publishers, and ensure timely integrations. Proactively identify supply gaps, resolve technical issues, and implement best practices to align with company goals while sustaining long-term partnerships.

Ensure compliance with local regulations, accurate reporting, cost monitoring, and system updates. Support team operations and foster collaboration across global teams. Notably, onboarded 3 publisher partners within 2 months during the probation period, contributing significantly to the company’s growth objectives.

通过建立和管理一线及二线广告媒体合作伙伴，推动亚太地区业务增长。与销售团队紧密协作，锁定重点行业，协商定价，完成合作伙伴的引入与及时技术对接。精准识别供应缺口，解决技术难题，推动公司目标的实现与合作关系的长远发展。

严格遵守当地法规，确保准确报告，进行成本监控及系统更新。积极支持团队运营，促进全球团队的高效协作。值得强调的是，在试用期内成功引入三家媒体合作伙伴，为实现公司增长目标作出了重要贡献。

Head of Publisher Partnership, APAC (亚太区广告媒体方合作负责人)

Yahoo

Led the identification and management of new monetization partnerships across SEA for Yahoo, enhancing revenue and profitability. Managed key account relationships and customer onboarding processes, transforming unprofitable partners into profitable ones within 6 months.

Drove up-sell and cross-sell opportunities for Yahoo's products, executed migration from open bidding to header bidding, and successfully onboarded Carousell as a key publisher, integrating Yahoo as their 5th header bidding partner.

在Yahoo主导东南亚地区的新商业合作拓展与管理，提升整体营收与盈利能力。优化客户引导流程，深化关键客户关系，并在六个月内成功将多个亏损合作方转化为盈利伙伴。

推动Yahoo技术解决方案的增购与多元销售，主导从Open Bidding向Header Bidding的系统迁移，并成功引导Carousell完成接入，使Yahoo成为其第五家Header Bidding合作伙伴。

Partner & Supply Mgmt Lead - SEA (东南亚区媒体合作与供应管理负责人)

Outbrain

Enhanced Outbrain's financial performance by supporting Business Development teams in onboarding new partners and renewing contracts, ensuring smooth transitions, and fostering strong partnerships, while cultivating day-to-day relationships with top-tier publishers to meet commercial and editorial needs.

Drove technology adoption and supply growth by educating clients on Outbrain's value and initiatives, leading to a 30-40% increase in supply inventories within two months from key account partner, SPH.

负责支持业务发展部完成合作伙伴引导入驻及合同续签，确保流程顺畅。通过与日常维护顶级媒体合作方的沟通，满足其商业及内容编辑需求，促进双方建立长期稳定的合作关系，实现互利共赢，提升Outbrain的财务业绩。

通过深入向客户传递Outbrain的价值理念和战略举措，促进技术采纳与广告供应量大幅增长，实现SPH在两个月内广告供应库存提升30%至40%。

Senior Publisher Account Manager, SEA (东南亚资深媒体客户管理经理)

IAB Southeast Asia and India

Focused on the development of standards, guidelines and policies for the region. Brand safety working group will seek to adopt standards which work for the region by assessing existing standards and/or developing its own where necessary.

专注于为本区域制定标准、指导原则和政策。品牌安全工作组将评估现有标准，必要时制定适合本区域的标准，以保障品牌安全。

IAB Brand Safety Working Group Member (IAB 品牌安全工作小组成员)

IAB Member (IAB 小组成员)

Inskin Media

Drove global business expansion by growing the publisher portfolio from 1 to 53, launching the PageLead smartphone format in Asia, and fostering partnerships that enhanced collaboration and revenue growth.

推动全球业务拓展，将媒体合作方组合从1家扩展至53家；在亚洲成功推出PageLead智能手机广告格式，促进合作伙伴关系，推动营收增长。

Publisher Services Account Manager (东南亚媒体客户管理经理)

China Search International

Assisted the VP of Global Business Development in marketing-related matters, building and maintaining strong relationship with clients. Developed proposals, provided analytical campaign reports, and delivered outstanding account management.

协助全球业务发展副总裁处理市场相关事务，建立并维护与客户的良好关系。负责制定提案、提供广告活动分析报告，并高效推动客户关系管理。

Account Manager (品牌客户管理经理)

PIXELS - The Multi-Screen Advertising Company

Business Executive (广告商务专员)

Managed a multifaceted role encompassing advertising operations, media planning, client services, post-campaign analysis and sales support to optimize end-to-end execution of client campaigns.

负责多元化的职责内容，包括广告运营、媒体策划、客户服务、广告后续分析报告及销售支持，全面优化客户广告从前期到执行的全流程效果。

Client Services Executive (广告客户服务专员)

ShareInvestor Pte Ltd

Specialized in developing investor relations websites, managing webcasting, and coordinating events,
while delivering engaging online experiences and strengthening client relationships through effective
account management.

专注于制作投资者信息网站，管理网络直播及协调各类活动，致力于打造引人入胜的线上体验。同时，通过高效的客户管理，稳固并深化客户关系。

Web Content Executive/ Front-End Developer (网站内容专员兼前端开发工程师)

Experienced Service Account Manager with a demonstrated history of working in the marketing and advertising industry.

taplio

The Battle

Benedikt Becker

Vancelyn Loh

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