Grenaway Digital

Clients have included enterprise-scale brands including:
- Yahoo Finance
- Indeed
- AOL
- Western Governors University

With experience scaling annual revenues ranging from $10M to over $1B, our boutique approach coupled with enterprise-level performance marketing experience sets us apart. 

We build partnerships founded on trust, transparency, and innovation. We're not just a service provider, we are an extension of your team.

Founder

Amplēo

Supporting D2C and B2B clients including:
- Manly Bands 
- Saranoni
- Solo Homes
- Whistic
- V School 

and others in a fractional CMO capacity.

Fractional CMO

ACLU OF UTAH

Member Board of Directors

Indeed

Fractional Performance Marketing 

Right Side Up

Marketing Strategist - Consultant

Yahoo

Coverage of US SEM for Yahoo Finance, Yahoo Mail, AOL, Yahoo Fantasy, and Yahoo Home

Fractional Performance Marketing

The New York Times

Freelance Reporter

Western Governors University

Media Consultant

Carlsbad Manufacturing Corporation

Responsible for leading all strategy related to CMC marketing (parent company of 11 b2b and d2c high-end decor brands) to drive competitive advantage and bottom-line growth with a focus on lead generation and e-commerce tactics. 

Led strategy for team efforts across all of marketing, including full-funnel paid search, paid social, display, email, SEO, conversion rate optimization, print media, and emerging initiatives.

Fostered long-lasting relationships with various agencies through collaborative leadership style to achieve strategic business objectives.

• Propelled company growth by 30% through the implementation of robust marketing strategies.
• Served as key leader in ongoing rebrand, moving 11 brands to 2.
• Led Salesforce integration; effectively leading the marketing, sales, and customer service departments.
• Utilized Klaviyo and Hubspot to rebuild email program for all brands resulting in increasing historical marketing revenue mix for residential brands from 2% to 15% within a year.
• Built a team of data-driven marketers with keen focus on ensuring operational and service excellence.
• Developed complex and highly predictable estimated revenue for lead gen to better compare e-commerce and lead generation efforts.

Head of Marketing

Managed 12 million annual in full funnel paid media spend across Google Ads, Facebook/Instagram, Youtube, and LinkedIn, focused on awareness, consideration, and lead generation conversion.

Created and managed paid media campaigns for specific college audiences and degree programs, across search, display and social platforms with budgets in excess of 1M per month.

• Responsible for maintaining college and area specific budgets.
• Develop strategies for cost effective growth and improving conversion.
• Report building, development, data analysis and reviewing analytics for key opportunities and for reporting to key leaders.

Performance Marketing Manager

As the founder of Grenaway Digital, I lead a performance marketing agency dedicated to driving growth, brand visibility, and customer engagement for our partners. Our services span across paid social, paid search, and video, seamlessly merging Fortune 500 level ad buying expertise with the agility of a boutique agency.

Throughout my professional journey, I have scaled growth across platforms such as Google Ads, Facebook, Instagram, Pinterest, YouTube, and more. This has consistently resulted in positive ROI, amplifying campaigns to touch millions of potential customers. My knack for analytics and branding, combined with a passion for innovation, ensures that every campaign resonates authentically with target audiences.

Ben Grenaway

enroll ml

Building a dynamic data science team that develops machine learning models to guide higher education enrollment teams, helping them to focus on the right students at the right time.

Data Science Vice President

Disruptive Advertising

Marketing Data Scientist

I utilize machine learning, data analytics, and data visulisation tools to gain insights into digital marketing efforts, web experience, and customer journey. My role helps the marketing team leverage our data to better understand the customer and make data driven business decisions.

Sr. Web Marketing Data Analyst

9thRoot

I specialize in creating and optimizing data-driven PPC campaigns on Google AdWords, Facebook, and Instagram.

Digital Marketing Analyst

Consultant

I help local companies find their story, create content that connects, and converts. I plan, create, and manage content on social media platforms such as Instagram and Facebook to help build an audience of raving fans I create cconten for company blogs and newsletters that are engaging, consumable, and share worthy. I help companies find their ideal customer through social media and branded content.

Digital Marketing and Lead Generation Specialist

Freelance

SEO Optomization, Content Creator and Copy Writer

PRO Sports Club

Certified Personal  and Group Fitness Instructor

Eastside Nephrology & Hypertension

Medical Assistant

Unicity International

Wellness Coach

Orrock Mendenhall Physical Therapy and Sports Medicine

Physical Therapy Aid

I have optimized over 100 ad accounts for maximum efficiency, developed forecasting models that predict within 1% of the future, and developed SEO analytics solutions that give deep keyword insights before a visitor even hits the website. Developing solutions to complex questions that drive high impact is what I am all about. 

⭐Project Highlights⭐

💻Page Purpose Project - I used Python and Natural Language Processing for content analysis of thousands of web pages to categorize those pages based on the purpose they serve in the customer experience. Not only were we able to solve a problem using NLP that we would not have been feasible using traditional methods, we were then able to use that work to identify areas where the customer journey was flowing as expected, vs. areas that needed improvements. 

💻Google Ad Impression Dashboard - I developed a dashboard in Tableau that not only segmented and visualized the time series data that Google provides, I used that data to develop additional features to give us a better insight into demand and market fluctuations relevant to our niche in the space. This helped us to better understand search patterns and demand relevant to our domain, not obscured by looking at larger segments of the market. 

💻SEO Keyword Opportunity Integration - I developed a strategy to combine different data sources to help us better understand the impact of individual queries on SEO. This tool was used to help the SEO team understand where to focus their efforts to deliver the biggest impact, not just on traffic but on conversions.

💻Marketing Mix Modeling - I built a time series forecasting model that forecasts conversions based not only the company's actions, but also influences from the market. I used feature engineering on the data available to us to model market factors along with developing an ad stock feature to more accurately represent the impacts of TV. I then used Python to test different machine learning models to forecast future conversions. 

💻Founding Member of Women in Machine Learning & Data Science SLC Chapter - I have found that the best way to stay excited and up to date in the field is to be an active member of the community. 

I have been able to work efficiently across many different types of projects because of my diverse data science toolkit. I believe in using the best tool for the job, and am happy to learn new tools and technology to help drive projects forward.

⭐Programming Tools⭐

Python
Apache Spark
SQL
Java
C++
Pandas
SciKit-Learn
Tensorflow
Tableau


taplio

The Battle

Ben Grenaway

Amber Toro-Keech

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