Conversation Design Institute

As Global Head of Sales at CDI, I lead the charge in expanding our reach and impact across the world. My role focuses on aligning innovative sales strategies with our mission to empower businesses at every stage of their conversational AI journey—whether they’re just starting out or scaling to new heights.

With a dual focus on training and consulting, I work to drive growth across CDI’s core offerings, including hands-on workshops, comprehensive audits, and strategic consulting. My goal is to ensure businesses are equipped with the knowledge, tools, and support they need to implement impactful, future-ready conversational AI solutions.

In this role, I’m passionate about building strong partnerships, guiding teams toward success, and contributing to CDI’s evolution as a global leader in conversational AI. Let’s connect and explore how we can shape the future of conversational AI together!

Global Head of Sales

Companies around the world are looking for conversation designers, a rare breed of people that helps them advance communication between people and AI. That's where we help!

Conversation Design Institute teaches a human-centric workflow that has proven itself to organisations around the world. We work closely with tech partners, agencies and other key players in the industry. With this support, Conversation Design Institute is well on its way to becoming the number one platform in conversation design.

Become a certified professional, join one of our online courses, or work with our experts.

Business Development Specialist

Scaled Sales 

Good business coaches are there to help you see the blind spots and serve as your compass to make sure you are heading in the right direction. A business coach serves as an important objective third party to regularly check in to make sure that you are on the most direct path to your ideal destination. Oftentimes, the biggest hurdle to success is that you don't know what you don't know. You can't Google your way out of a problem that you aren't sure how to articulate—or worse, how to anticipate.

One pro for hiring a business coach for yourself is that it allows you to get constructive criticism from someone that doesn’t necessarily know you. 

A business coach is more like a person you're accountable to. No matter what level of success you have attained, there is a tendency to stay in your own lane and not observe habits and patterns that have been successful for others. A strong business coach can help increase awareness of methods and keys to success that have worked for other people and may be analogous to your own situation. 

One of the best investments you can make is in yourself. If you find yourself struggling in your professional career, or desire to increase your sales or improve your business relationship, then a business coach is an invaluable asset. One of the major advantages of having a coach or mentor is that they help you navigate through challenges and meet personal goals with their insights.


Steve Jobs once said, "We hire smart people so they can tell us what to do." Where, if not coaching, could this apply to more? 

One of the biggest benefits of hiring a business coach is that they will help you stay on the right track. Building a business is tricky, especially if you're a startup. It's also very easy to get distracted by all the opportunities that come your way, but you can't possibly do it all. The key is setting the goals, developing the action plan on how to reach these goals and executing to make them happen.

Business Consultant

Yell 

Senior Sales Manager

Fingo - AMi

Digital Strategy Director

As a Business Development Specialist at Conversation Design Institute (CDI), I help organizations around the world create human-centric AI Assistants, such as chatbots and voice assistants. 

At CDI, I work closely with tech partners, agencies, and other key players in the industry to offer high-quality e-learning programs and live sessions for teams and individuals. I have trained hundreds of professionals in strategy, design, and development for AI Assistants, using our proven workflow and best practices.

My goal is to empower more people to design, deploy, and manage valuable conversational experiences.

Benjamin Taylor

I’m lucky enough to get to hear the episodes coming out of the academy before anyone else. 

So much of this episode struck me that I was blown away. 

Hillary Black  clearly gets it and we are unbelievably proud to have her as part of the community.

Global Head of Sales | Driving Growth in Conversational AI | Training, Auditing & Consulting Leader

View company: Conversation Design Institute (CDI)

We’re still at the beginning of conversational AI’s potential.

While prompting and new tools may make it feel like we’re starting over, this time the context is different. The widespread attention around AI has raised the baseline understanding across companies, brands, and individuals.

Many still don’t fully understand what conversational AI or conversation design truly means—but the conversation has changed. Today, people come in more informed, more curious, and more ready to explore what’s actually possible.

Join Hillary Black , conversation designer at MAV in the new episode of unprompted. by CDI. 

Watch the full video here https://hubs.la/Q03YBjZB0

That shift opens the door to deeper, more meaningful progress.
#ConversationalAI #ConversationDes

Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan C. Moore

Entrepreneurship isn’t a straight path. It’s a cycle of clarity, confusion, breakthroughs, setbacks, victories, and lessons that never truly end. What separates the founders who succeed from those who stall is not intelligence, funding, or talent. 

It’s the willingness to keep moving when certainty disappears. Most people wait for confidence before they take action, but entrepreneurs learn that confidence is the reward for action—not the prerequisite.

What nobody tells you is that most breakthroughs happen after extended periods of discomfort, doubt, and problem-solving that feels endless. The entrepreneurs who build resilient companies are the ones who accept that these moments are part of the process rather than proof that they’re doing something wrong. Success isn’t built on perfect ideas. It’s built on consistent execution.

Every business evolves. Every plan changes. Every founder is forced to reinvent themselves at least once. But the ones who continue to grow are the ones who refuse to stop. They refine, adapt, learn, and take the next step even when they don’t fully understand where it will lead. If you can stay committed through uncertainty, you will eventually reach clarity. That’s the real entrepreneurial advantage.

For digital tools, support, and strategies to strengthen your next stage of growth, visit:
https://lnkd.in/e7AqmvK8

li_at

JSESSIONID

Founder & Marketing Consultant specializing in revenue growth through digital strategies

Entrepreneurs Win Through Adaptability

Success in entrepreneurship rarely belongs to the smartest or most experienced — it belongs to the most adaptable.

The digital landscape changes fast. One month, your top ad format stops converting. The next, a platform’s algorithm shifts overnight. Those who panic lose momentum. Those who adapt, grow.

Adaptability isn’t about reacting randomly. It’s about learning fast and implementing faster. The best entrepreneurs treat every setback as a data point.

Adaptable founders test new systems before they’re needed. They train their teams to pivot without hesitation. They build cultures that thrive on learning, not fear.

The key is to build your business like a living organism — always evolving, always testing, always improving.

Because the only constant in business is change. And the brands that embrace it will always outpace those that resist it.

See how agile marketing systems can transform your business at https://lnkd.in/epjmgbsY

The Entrepreneur’s Advantage—Execution Over Ideas

Every entrepreneur has ideas. Very few execute.

The truth is, ideas are easy to romanticize but hard to realize. The marketplace doesn’t reward intention — it rewards execution.

Entrepreneurs who win don’t wait for the perfect plan. They move fast, test early, and learn by doing. Action beats theory every time.

Execution creates clarity. Every small step forward reveals what works and what doesn’t. The longer you wait, the harder it becomes to start.

The difference between success and stagnation isn’t innovation — it’s consistency.
When you execute daily, your results compound.

Perfection doesn’t scale businesses — execution does.

Start turning your ideas into measurable growth at https://lnkd.in/epjmgbsY

Most entrepreneurs don’t fail due to bad ideas.
They fail because they try to master too many skills at the same time.

Entrepreneurship is filled with pressure:
Learn marketing.
Learn sales.
Learn operations.
Learn hiring.
Learn product design.
Learn finances.
Learn systems.
Learn leadership.

Most founders try to build every skill at once and end up with twelve half-developed competencies instead of four powerful ones.

The One Skill Per Quarter Method solves this problem.
It turns chaos into clarity.

Pick one major skill.
Commit to it for three months.
Go deep, not wide.

This is how real expertise compounds.

Examples:
Quarter 1: Mastering offer creation
Quarter 2: Deepening content strategy
Quarter 3: Improving sales and conversion systems
Quarter 4: Building operational frameworks

Most entrepreneurs underestimate what they can do with focused intensity.
Most overestimate what they can do while juggling twenty things.

Skill stacking works best when it’s sequential.
Not simultaneous.

Master one thing.
Layer the next.
Watch your income and confidence rise as your foundation becomes unshakeable.

The path to becoming an exceptional founder isn’t complicated.
It’s focused.

For strategic growth guidance and marketing systems for entrepreneurs, visit:
https://lnkd.in/epjmgbsY

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WHEN YOUR MESSAGE CONNECTS, EVERYTHING CHANGES

Most brands focus on what they want to say. The successful brands focus on what their audience needs to hear. This single difference transforms everything — conversion rates, engagement metrics, sales performance, and long-term loyalty.

Connection happens when your audience feels understood. When your marketing articulates their internal thoughts. When your message validates their emotions. When your brand becomes the voice they didn’t know they were searching for.

This level of connection isn’t built through generic content. It’s built through depth, empathy, market research, and psychological insight. Customers don’t want more information. They want meaning. They want relevance. They want clarity.

When your message connects emotionally, your brand becomes memorable. When it connects logically, your offer becomes irresistible.

Connection converts.
Strengthen your message at https://lnkd.in/e7AqmvK8

Entrepreneurship is often painted as glamorous. Freedom, success, working from anywhere. 

But the reality is far less polished. Entrepreneurship is filled with sleepless nights, constant problem-solving, and carrying the weight of decisions that affect not just you, but your team, your clients, and your future.

But here’s the truth: the hard part is what makes it worth it. Entrepreneurship gives you the chance to build something meaningful. It gives you ownership over your time, your impact, and your results. And it teaches you lessons that no job or classroom ever could.

The entrepreneurs who succeed aren’t the ones with the flashiest ideas or the biggest funding rounds. They’re the ones who are relentless. The ones who keep moving forward when others quit. The ones who learn from failure, adapt quickly, and keep building even when the odds look impossible.

Failure isn’t the opposite of success—it’s part of the process. Every mistake sharpens your skills. Every setback builds your resilience. Every win, no matter how small, compounds over time.

If you’re building a business right now and it feels overwhelming, remember that the process is the point. Growth isn’t linear—it’s messy, unpredictable, and often painful. But it’s also what separates those who dream from those who actually create.

Entrepreneurship isn’t easy, but it’s worth it.

Grow smarter, build stronger: https://lnkd.in/epjmgbsY

Most businesses don’t fail because their product or service is inadequate.

They fail because they never get seen by enough people who actually need what they offer. The truth is, attention has become the most valuable currency in the marketplace. 

The companies that win are the ones that understand how to create persistent visibility and strategic presence across multiple channels. When someone repeatedly sees your brand across their social feed, in search results, in relevant ads, and inside communities they trust, your authority builds before they ever click a link or schedule a call.

Visibility is not the result of coincidence or guesswork. It is engineered. It is the outcome of pairing clear messaging with consistent content, predictable traffic systems, and data-driven amplification. 

When a business makes the shift from posting randomly to executing with intent, everything changes. Suddenly your audience begins to shape itself. Your message begins to resonate more clearly. Your conversions begin to rise predictably.

The biggest shift happens when you stop thinking like a business owner and start thinking like a media company. That’s when growth becomes inevitable, because visibility is no longer something you hope for; it’s something you manufacture.

Build the visibility that drives revenue at https://lnkd.in/epjmgbsY

Paid advertising is one of the most misunderstood growth tools in business. 

Many assume that success in ads comes down to budget size. But the truth is, high-performing advertising is about strategic systems, not deep pockets. Brands with modest budgets can outperform larger competitors when they understand how to leverage audience segmentation, creative variation, and testing frameworks that refine performance week after week.

Every strong advertising campaign is built on three pillars: the right message, delivered to the right person, at the right time. If any one of these is off, the entire campaign suffers. Weak creative leads to low engagement. 

Poor targeting leads to wasted impressions. A disconnected funnel leads to high acquisition costs. But when each piece aligns — when the messaging resonates, when the targeting is precise, and when the funnel is optimized — the results compound.

Businesses often give up on ads prematurely because they treat them as a gamble instead of an iterative process. Ads are not about luck. They are about consistent refinement, data-driven decisions, and strategic insight. 

A well-managed ad system doesn’t just generate traffic; it creates predictable, scalable revenue by continuously learning and improving.

Transform your advertising results at https://lnkd.in/epjmgbsY

In a world where online commerce is accelerating faster than ever, the brands winning big are the ones mastering digital marketing. If you want to turn online attention into real revenue, it starts with understanding the strategies that drive results. 

Let’s break down how you can tap into these methods and scale your business from anywhere.

#DigitalMarketing #OnlineBusiness #MarketingStrategy #BusinessGrowth #EntrepreneurTips #ContentMarketing #SocialMediaMarketing #Marketing101 #OnlineEntrepreneur #BusinessStrategy

Authenticity Is the New Currency of Marketing

We live in an era of filters, AI content, and automation — but people still buy from people.

In 2025 and beyond, authenticity will be the single greatest differentiator in marketing. Consumers are skeptical of polished perfection; they crave realness, transparency, and human connection.

The strongest brands are showing the process — not just the product. They’re sharing the behind-the-scenes moments, the lessons learned, and even the mistakes made along the way.
Because when your audience sees the human side of your business, they don’t just remember your brand — they relate to it.

Lesson:
Authenticity builds longevity. When people feel they know you, they trust you. And when they trust you, they buy — not once, but repeatedly.

Practical Tip:
Start incorporating storytelling into your content strategy. Share what inspired your brand, the challenges you’ve faced, or a recent customer success story. Transparency transforms followers into fans.

If you want help building an authentic, scalable marketing strategy, visit https://lnkd.in/epjmgbsY

(25) Edit article | LinkedIn

What if you could earn from your ideas? beehiiv helps me do that.

#monetizeyourmind #newsletterincome #beehiivcreator #emailbasedbiz #buildinpublic

beehiiv

Unlock a proven path to earning online with simple, scalable digital products. If you're ready to build income without guessing what works, this is where you begin. Watch to learn how to turn your skills into profitable assets.

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Every entrepreneur needs a marketing dashboard—here's how to build one

You can’t grow what you don’t measure. Yet most founders still rely on random reports or vague analytics snapshots to understand how their business is performing.

Here’s how to fix that:

Set up a simple, central dashboard that gives you daily and weekly visibility into your core marketing metrics—traffic, leads, conversions, ad performance, and top content. Use tools like Google Looker Studio, Databox, or HubSpot to create automated dashboards that pull real-time data.

Review your data weekly. Spot trends. Double down on what’s working. Cut what’s not. And always keep your marketing aligned with your bigger business goals.

Need help building a data-driven foundation for growth? Start with us at patondigitalmarketing.com

Scaling a business is one of the hardest parts of entrepreneurship. 

You can hustle your way to your first clients, but scaling requires systems. And one of the most effective systems is paid advertising.

Ads allow you to test ideas quickly, validate offers, and expand into new markets without waiting months for organic growth. But too many entrepreneurs see ads as a shortcut. They think more money equals more sales, and when it doesn’t work, they give up.

Here’s the truth: ads only work when your foundations are solid. You need a clear audience, a strong offer, and a message that resonates. Without those, ads won’t save you. With them, ads can accelerate growth faster than anything else.

The most successful entrepreneurs use ads strategically. They combine data with creativity. They treat every campaign as an experiment, learning from the results and improving over time. They don’t rely on ads to carry their business—they use them to amplify what’s already working.

Scaling is not about working harder—it’s about working smarter. Ads give you leverage, but only when paired with strategy, patience, and persistence.

Entrepreneurship is about vision, but scaling is about systems. Paid ads, when done right, are one of the smartest systems you can build.

Scale smarter, not harder: https://lnkd.in/epjmgbsY

Paid Ads Don’t Fail—Processes Do

When paid ads don’t convert, most people blame the platform. “Meta doesn’t work anymore.” “The algorithm changed.” “Our audience is dead.”
But in reality, it’s not the platform that fails — it’s the process.

Successful advertising isn’t about luck; it’s about systems. It’s about understanding human psychology, crafting offers that solve real problems, and testing creative angles methodically.

Without a repeatable framework, ad testing becomes random guesswork. You might get lucky once, but scaling randomness is impossible.

The best brands approach paid ads like science. They document every test, learn from each variation, and iterate relentlessly. Every result — win or lose — becomes a data point. Over time, they build systems that predict performance before spending a single dollar.

That’s the difference between spending money and investing it.

If your CAC is rising and your ads aren’t scaling, don’t throw more money at the problem. Fix your process first.

Transform your paid ads into predictable growth systems at https://lnkd.in/epjmgbsY

Your brand is not the sum of your fonts, color palette, or logo design. 

It is the sum of every interaction someone has with your business from the moment they become aware of you. It is the tone your messaging uses, the feeling your website creates, the clarity of your value, and the consistency of your presence. Branding is the story people tell about you when you are not in the room.

If your digital presence is inconsistent, unpolished, or outdated, your audience will form assumptions — and not the ones you want. People judge the professionalism of your brand based on what they see, not what you say. Strong branding communicates confidence. It signals that you know what you’re doing, that you care about the experience, and that you operate with high standards.

When your branding, content, and messaging work together, your audience develops trust faster. They understand your identity. They understand your positioning. They understand why you are a better choice than your competitors. 

Branding is not decoration. It is strategic communication that shapes perception, builds loyalty, and increases conversion rates because it aligns your presence with the expectations of your ideal customers.

Your business deserves a brand presence that elevates your value instead of hiding it.
Strengthen your brand identity at https://lnkd.in/epjmgbsY

Social Media Isn’t About Popularity

Social media isn’t a numbers game anymore.
You can have 100,000 followers and still struggle to get engagement, sales, or genuine interest. Because followers don’t pay the bills — relationships do.

At Paton Digital Marketing, we help businesses shift from chasing numbers to building communities. It’s not about being everywhere — it’s about being in the right places, saying the right things, to the right audience.

Every platform has a culture. The key is understanding how your audience interacts and building a consistent voice that earns their trust over time. 

Whether it’s thought leadership on LinkedIn, creative campaigns on Instagram, or data-driven content on Facebook, we craft strategies that connect — not just broadcast.

Social media done right doesn’t just drive engagement — it drives growth. When people trust your brand, they’ll talk about it, share it, and advocate for it.

Let’s create a strategy that turns followers into brand believers.
👉 https://lnkd.in/epjmgbsY

Discover how to build a winning online presence with The Ultimate Guide to Social Media Marketing.

Learn proven strategies to grow your audience, increase engagement, and convert followers into loyal customers.

Swipe through to start mastering the art of social media marketing.

#SocialMediaMarketing #DigitalStrategy #ContentMarketing

Social Media Marketing: The Ultimate Guide

Conversion is not a mystery. It is the direct outcome of how effectively a business removes friction from the customer’s journey. 

Friction exists when prospects feel uncertain, confused, overwhelmed, or distrustful. Sometimes friction is caused by vague messaging. Sometimes by poor design. Sometimes by a lack of clarity around value. Sometimes by too many steps in the funnel or too little direction.

The businesses that convert consistently understand that reducing friction is much more important than increasing pressure. They design their funnels, landing pages, and customer pathways with intention, clarity, and strategic empathy. 

They anticipate questions and answer them before the prospect asks. They remove irrelevant options. They simplify decisions. They highlight only the information that matters. They make the next step overwhelmingly clear.

The most effective funnels guide prospects seamlessly, almost effortlessly, from awareness to action. There is no sudden confusion. No hesitation created by poor design. No mismatch between messaging and offer. Instead, everything feels aligned, intuitive, and natural.

When you create this kind of experience, conversions rise because the customer is not battling obstacles to understand or trust you. You’ve eliminated the friction that causes hesitation. You’ve created a clear pathway for action. And you’ve given your audience every reason to say yes.

Elevate your conversion systems at https://lnkd.in/epjmgbsY

The Changing Face of Marketing — From Selling to Storytelling

Marketing is no longer about pushing products; it’s about building relationships. In a world where consumers scroll past hundreds of ads daily, the brands that stand out are those that speak with authenticity and connect emotionally.

The secret? Storytelling. A great story makes your brand human. It gives people a reason to care. Instead of leading with your product’s features, start with why it exists and who it helps. People don’t buy because you’re the best, they buy because they feel something.

Before launching your next campaign, ask yourself:

- What’s the emotion behind your message?

- Are you solving a real problem or just selling a product?

 - Would you engage with this content if you were your own customer?

When you shift from selling to serving, your marketing transforms from noise into impact.

👉 Learn how to build a storytelling-driven marketing strategy at https://lnkd.in/epjmgbsY

taplio

The Battle

Benjamin Taylor

Alan C. Moore

Followers

Posts

Engagements

Likes

Performance ScoreAlan C. Moore's LinkedIn Performance

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taplio

The Battle

Benjamin Taylor

Alan C. Moore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alan C. Moore's LinkedIn Performance

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Performance ScoreAlan C. Moore's LinkedIn Performance