Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

If your product is complex, technical, or compliance-heavy, “just writing more content” won’t fix it. Clear positioning, consistent messaging, and a strategy your team can actually use will.

Hi, I’m Courtney 👋
I help B2B teams in technical industries build content systems that turn ad hoc content production into a repeatable, strategic process.

As a fractional content manager, I do strategy and execution. So I can create the content but also build the systems that help it get seen:

• Messaging and positioning frameworks
• Voice & tone guidelines for technical audiences
• ICPs and personas (buyers, users, stakeholders)
• Content strategy across web, blog, LinkedIn, and email
• SEO-conscious web copy that explains what you actually do
• Thought leadership that builds trust in high-risk industries

Why do you need a whole content system? Because regulated, high-stakes products need documented processes, clear standards, and content that can be reviewed properly.

And it's waaay more efficient than punting content requests to whichever team member has the most time that week.

Recent outcomes include:
• Ranking for 50% more organic keywords through clearer web copy
• Increasing blog clicks and impressions by 85%
• Growing LinkedIn company page engagement by 56%

If you’re a SaaS team in a technical or regulated sector that's:
– expanding into new markets
– struggling to differentiate in a crowded space
– or stuck in a cycle of reactive content requests and last-minute reviews

we should talk.

👉 Book a 15-minute discovery call (link below)

taplio

The Battle

Ben Goodey

Courtney Withrow

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