Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

B2B email marketer & copywriter during business hours.

Muay thai enthusiast during leisure hours.

Cocktail swiller during happy hours.

Husband and father during all hours.

Joe Cunningham

If you're using HubSpot, one of the fastest ways to send more relevant emails + effective emails is segmenting customers vs. non-customers.

Best part is, you can automate this segmentation, too.

Create workflows that turn bring deal end dates over to companies and associated contacts, then segment them, and contacts will join the segment and drop out as their deal end dates roll by.

And that lets you send customers: 

- unique value emails
- VIP opportunities
- special deals
- behind-the-scenes
- win-back campaigns to lapsed customers
- useful service or product updates 

Stuff that makes them feel like they're getting unique value no one else does. (Also sets you up for cross-sells, up-sells, etc.)

And it lets you send non-customers:

- relevant educational content based on their stage of awareness and activity
- nurture flows based on form fills 
- follow-up flows based on events, webinars, etc.

Yeah, it sounds basic.

But you'd be surprised how many companies are NOT doing this.

Email marketing & copywriting consultant | Engagement & pipeline for B2B marketing teams | HubSpot Partner | MarTech contributor

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