Ben Goodey

A few years back, I worked as a solo marketer for a fledgling startup.

You know the score: 2-3 clients; almost 0 marketing budget.

Over the course of a year, we attempted everything from ad campaigns to outbound sales.

Nothing worked 𝘸𝘦𝘭𝘭. Nothing became "repeatable".

Until...SEO.

In 12 months, I wrote ~50 blog posts & landing pages:

• I found the keywords
• I wrote the content/copy
• I built the pages in Webflow

Each targeted a low volume keyword. But they were highly specific to us.

We probably only grew to ~5,000 monthly visitors in 9 months.

Yet, bit by bit, sales requests began to flow to us:

Month 1: 0 demo requests
Month 2: 1 demo requests
Month 3: 2 demo requests
Month 4: 3 demo requests

We eventually hit 8 inbound demo requests every single month.

(They were from some of the coolest brands and closed at a 25-50% rate.)

We'd only need ~20 to close to hit $1M ARR. 

We did it.

And the cost?

Nothing but:

• Time & energy
• An Ahrefs subscription

This is why I love SEO.

It's the "everyman" marketing channel.

There's zero barriers to getting out there and hustling a win.

In the years since, I've bounced from startup to startup, client to client.

I've honed my SEO strategy: 

Experimented. Redesigned. Systemised.

And I've paired it with my (some would say unhealthy) obsession with human-centred, original content that stands out.

Now?

I help all kinds of companies build their own SEO-driven demand engine.

One that drives bottom-of-funnel inbound leads that *actually* become closed-won.

1/ Monthly strategy
2/ SEO implementation
3/ High-end content production

We cover all bases of your growth.

Want in?

Drop me a DM any time.

Founder & Creator

The best SEO case studies and innovative strategies for £17 per month. The podcast itself is free, check it out: www.thefxck.com

Amazon Business

Head of Sales - Financial Services

Pavilion

NY Steering Committee Member & Co-Chair CRO Group

Executive Member

FLOWTIV

Co-Founder

Chief

Chief is a private network designed for the most powerful women in executive leadership to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Executive Sales & Marketing Leader

Parcel Perform

As executive leader, built and scaled Parcel Perform’s Americas business from the ground up, successfully launching this leading Data & Delivery Experience SaaS company in the U.S market. Drove end-to-end GTM strategy, sales process & performance and business operations and created a cohesive & vibrant culture.  erformance reports in real-time so that your business can keep delighting your customers with unique end-to-end shopping experiences.

Executive Vice President, Americas

nTopology

Led nTopology’s global sales organization including Strategic and Commercial sales, Application Engineering, Sales Development & Sales Ops functions. High-growth SaaS company selling next generation engineering design software. Implemented robust sales management processes, including territories and team structure, forecasting and pricing.

Chief Revenue Officer (CRO)

ON24

Oversaw ON24’s largest and most complex client relationships, leading a team of Directors and AE’s selling market leading webinar and virtual events platform. Positioned company for successful IPO. As executive stakeholder, led global strategy for managing and expanding enterprise relationships with companies including SAP, Intel, EY, Deloitte, Siemens, UBM, PWC and CenturyLink. Consistently exceed targets, increasing committed SaaS revenue from $5M to more than $25M.

Vice President, Global Strategic Accounts

Led ON24’s channel business strategy globally, managing a team of tenured Channel Managers in the US and EMEA. Executed programs to grow market share internationally while diversifying and expanding core channel business. Strategic partners included Event Service Providers, SI’s, VAR’s and Technology Partners such as Level3, Cisco, Adobe, Arkadin, British Telecom, Accenture and Xerox. Successfully grew channel revenue from $5M to over $11M, exceeding targets consistently each year.

Vice President, Global Channel Sales

Built and scaled PGi’s Agent Channel focused on selling collaboration software to enterprise-scale strategic partners. Drove go-to-market strategy and managed a team of 10 high-achievement sales professionals. Collaborated extensively with C-level partner executives as an integral contributor to their business strategy. Created and launched iSell, a comprehensive partner incentive program securing more than 50 new active partners and generating $6 million in new revenue within 12 months of launch. Scaled Agent Channel from $3 million to $25 million in 4 years.

Vice President, Partner Channel

ClearOne Communications

Managed national team, driving C-level sales of hosted audio, video and web communications technologies across multiple verticals.

Director of Sales

Chief Revenue Officer | Executive Sales & Marketing Leader | C-Suite Sales Leader | Partnerships & Ecosystem Expert | Growth Strategist & Thought Leader | CHIEF Member

Visionary and people-centric revenue leader with a passion for building and scaling global companies and a reputation for consistently accelerating growth. I serve in high-stakes and high-visibility roles, leading positive change by inspiring and valuing teams and working collaboratively with other executive leaders to build exceptional companies. 

I take pride in scouting, developing and inspiring highly motivated and successful teams. I am a strategist and engaged leader with proven success managing and growing large revenue streams. My C-level clients - from Fortune 100 companies through promising startups - appreciate our multi-year partnerships along with the trust, collaboration and mutual successes we share.

I admire creativity and ingenuity and have always been intrigued by companies that innovate and disrupt markets —that’s no easy feat in this rapidly changing environment. I’m always open to connecting with those who share my passion and drive.

Recognized expertise includes:

•	Executive Sales Leadership
•	C-Level Account Management 
•	Staff Leadership & Development
•	International/Global Markets
•	Enterprise-Scale Sales Strategy
•	Customer Success
•	Business Planning
•	Channels & Strategic Partnerships 
•	Forecasting & Pipeline Management
•	Organizational Design & Transformation
•	SaaS Solution & Services Sales
•	Operational Execution
•	Complex Contract Negotiation
•	Martech & Data Analytics Leader

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The Battle

Ben Goodey

Tiffany Jensen

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