Benjamin Latsko Studio

Services: 
- Brand Strategy
- GTM
- Digital Innovation & Transformation. Yes, that includes NFTs and the world of web3 too.

Select clients & brands:
adidas Originals
adidas Collaborations:
adidas Originals by Craig Green
adidas Originals by Jonah Hill
adidas Originals by Ninja
adidas Originals by OAMC
adidas Originals by Pharrell Williams

adidas Metaverse Taskforce (Into the Metaverse)
adidas Running
adidas Y-3
adidas Yeezy

amazon 
Beiersdorf
BMW Mini
Classic Rock Magazine
Highsnobiety
Hugo Boss
JUICE Magazine
KEEN Footwear
Nivea
mydays.de
OCLC
Rap.de
Samsung
SPEX Magazine
Starbucks
Vegan World Magazine
Yoga Journal

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Studio Director

Nouns

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adidas

I was on the Metaverse Taskforce

Senior Brand Strategy Consultant - Fashion, Sports & Lifestyle

Project Scope:
1. Transforming the process of global & local planning processes across all business units for digital touchpoints. 
2. Seasonal Digital Planning
3. Horizontal & Cross-Functional Process Development and Implementation

/// Digital Transformation

Global Brands: 
- adidas Originals
- adidas Action Sports
- YEEZY
- adidas Basketball
- adidas Running

Senior Digital Brand Strategy Consultant

Starbucks

Project Scope:
1. Loyalty Program
2. Digital Advertisment
3. Google Adwords Setup & inital campaigning
4. Social Media Management
5. Digital Marketing Management
6. Project Management

Brand: Starbucks
Company: AmRest
Markets: Germany, EMEA, Global

Digital Marketing & Loyalty Program Manager

trillr.de - powered by KICKASS NETWORX GmbH

Project Scope:
1. Building a digital Marketing Team from Scratch
2. Concept Development Affiliate Marketing
3. Development and Implementation internal Comms Architecture

Freelance Marketing Consultant

mydays GmbH

Project Scope:
1. Affiliate Management
2. Digital Partnerprogramms
3. Digital Collaborations
4. Project Management

Freelance Affiliate Marketing Manager

Piranha Media GmbH

Project Scope:
1. E-Mail Marketing Implementation
2. Webdesign
3. Digital Transformation
4. Change Management
5. Project Management

Freelance Online Marketing Consultant

Freibauten GmbH

Freelance Project Manager

Siebach & Friends GmbH & Co. KG

Project management
Concept developement
Strategic online marketing consultant

Projectmanager, Junior Creative 

Bergzeit GmbH

Customer Service Manager

Since 2013, we’ve enabled everyone from early-stage startups to Fortune 500 companies to craft impactful consumer engagement strategies and meaningful brand campaigns – driven by cultural insights and innovation to foster the brand’s connection to their communities.

Benjamin M. Latsko ⌐◨-◨

thinknext

* Project Governance: Established clear governance structures to ensure alignment with strategic objectives and stakeholder priorities.
* Leadership & Advisory: Provided guidance to streamline decision-making and manage risks effectively.
* Cross-Functional Collaboration and Moderation: Moderated regular project meetings up to SteerCo level

XXXL Group - Project Manager for Workday Rollout

* Lead and coordinate the execution and monitoring phases of the Workday implementation project, ensuring alignment with the pre-defined scope and objectives.
* Collaborate with cross-functional teams to manage project deliverables and ensure adherence to established project plans and schedules.
* Maintain and update detailed project plans, schedules, and resource allocations to ensure timely and within-budget delivery.
* Facilitate regular status meetings, communicate project progress to stakeholders, and address any issues or risks that arise during the implementation.

elobau - Project Manager for Workday Rollout

* Conduct stakeholder management to analyze requirements and create a comprehensive project plan, ensuring alignment with business goals.
* Define workstreams and establish effective communication channels to facilitate smooth collaboration across teams.
* Manage project timelines, budget, and quality to ensure all objectives are met within scope and constraints.
* Implement a tracking system to monitor and control the project’s progress, identifying and addressing any issues promptly.
* Collaborate closely with various departments to ensure technical migration and contractual transitions are executed seamlessly.
* Prepare and transition 200,000 users from 7,000 corporate clients to the new platform, ensuring uninterrupted service and user readiness for new contractual terms.

Spendit - Project Manager Platform Migration

* Collaborate with stakeholders to identify document migration requirements and objectives
* Analyze existing file share structure and content to determine migration strategy
* Develop and implement migration plan, including file mapping, permissions mapping, and metadata requirements
* Provide guidance and training to end users on SharePoint usage and document management best practices
* Act as a liaison between technical teams and business users to ensure smooth transition and adoption of SharePoint
* Continuously assess and improve migration process based on feedback and lessons learned
* Facilitate change management activities to promote user acceptance and adoption of SharePoint

Global Private Equity Firm - M365 Consultant

* Build the KM Practice
* Develop a strategic KM Roadmap encompassing initiatives in Information Management, Knowledge Networking and Learning
* Head the rollout of M365
* Design and oversee the implementation of the firm's Intranet
* Act as Product Owner for multiple digital products

Kekst CNC - Knowledge Management, M365, Intranet Lead

* Developing a rollout concept for Yammer and Stream
* Developing a migration framework for migrating content from Confluence to M365 (SharePoint, Teams)
* Advising project lead on project setup, project approach, user involvement

Deutsche Welle - M365 & Confluence Consultant

* Analyse the status quo around handling documents in the fulfillment process
* Run end-user workshops to identify current ways of working, pains & gains of users
* Develop a concept to extend existing SharePoint Online libraries
* Solution includes: pulling data from SAP to enrich documents in SharePoint with metadata, sending notifications to users based on certain criteria and metadata, workflow for archiving documents in a 3rd party archiving solution
* Develop Proof of Concepts
* Implement solution in various branches of Schindler Switzerland

Schindler Switzerland - Information and Document Management Consultant

* Advised on internal communications strategy and formats
* Created internal communication content supporting the business strategy
* Introduced various project management formats and tools
* Led multiple brand-related projects for internal stakeholders

DB Schenker - Communications and Marketing Consultant

* Develop a framework for Staffbase utilization by all business units at DB Fernverkehr AG
* Summarize technical requirements and organizational needs
* Create Internal Communication Guidelines for  departments at DB Fernverkehr AG
* Derive department-specific requirements and resources
* Design workshop concept for developing introduction strategies
* Prepare, conduct, and moderate five initial workshops
* Evaluate workshop outcomes, summarize needs, and develop utilization and introduction strategies per department
* Present findings and coordinate further actions with departments

Deutsche Bahn - Digital Consultant and Project Manager

* Intranet Strategy: Developed vision and concept aligned with business goals
* Design: Developed site architecture and key Intranet pages
* Governance: Created framework for a sustainable intranet management.
* Change Management: Supported smooth transitions to new intranet systems.
* Collaboration: Partnered with IT, business departments and Corporate Communications to meet diverse needs.

ECE - Intranet Consultant

* Conduct desk and stakeholder research to understand the current KM landscape and KM assets
* Identify opportunities to streamline knowledge and information creation, management, and documentation 
* Deliver inspiration sessions and tool deep-dive sessions
* Design and develop a Knowledge Management Hub in SharePoint Online
* Provide training and enablement to a variety of stakeholders

National Software Provider - Knowledge Management Consultant

* Lead the change management activities for the implementation of a new IT Center of Excellence 
* Act as a sparring partner for Change Lead on the client side
* Support the change and adoption activities for the digital workplace

International Automotive Supplier - Change Lead

* Conduct research and analysis to understand the organization's needs and requirements for an intranet.
* Collaborate with stakeholders to design an intranet architecture that aligns with the organization's goals and objectives.
* Set up a prototype based on SharePoint Online, Viva Engage, Viva Connections
* Develop a comprehensive project plan and timeline for intranet development.
* Coordinate and lead cross-functional teams to ensure successful implementation and launch of the intranet.
* Develop and implement the change management strategy and change communication

EMEA Cybersecurity Distribution - Intranet Lead & Change Manager

* Lead the Intranet project - conduct desk research, user research, and technical research. Document requirements and map them to relevant M365 applications
* Support the change process related to rolling out the M365 Power Platform (e.g. take part in Vision Workshop, organize Hackathon, create change communication materials)

Public Utility Company - Consultant and Change Manager

* Develop change communication strategies for M365 updates, further driving adoption within the organization.
* Lead the design and creation of change communication and enablement materials for Heidelberg Materials' proprietary GPT chatbot
* Orchestrate the design and creation of comprehensive change communication and enablement materials for the global migration of files from a file server to SharePoint, managing a substantial data volume of 50 TB.
* Direct the design and creation of change communication and enablement materials for the migration of videos totaling 35 TB from Stream (Classic) to Stream (on SharePoint)
* Provide strategic guidance and create change communication and enablement materials for the implementation of Microsoft Copilot Chat, fostering collaborative and efficient communication practices within the organization.

Heidelberg Materials - Digital Workplace Change and Adoption Lead

* Deliver the change strategy for a global rollout of Workday in 43 countries
* Create a communication blueprint, guidelines, and formats (briefing packages for executives, managers, white & blue collar workers, key advantage posters, awareness video, video nuggets, Info Hub in SharePoint Online, Communication timeline)
* Liaise with countries on their change impact analysis and stakeholder analysis
* Review local communication plans and provide guidance to countries
* Act as sparring partner and change expert for local change managers
* Conduct bi-weekly calls with local change managers to share good practices and support them
* Manage the online community of local change managers
* Liaise with the project management team and functional workstreams on content and deliverables

Heidelberg Materials - Change Manager for global Workday rollout

* Delivering Microsoft Teams training sessions
* Advising department teams on using Microsoft Teams for their specific use cases

TEAG - Microsoft Teams Trainer

* Create a company-specific OCM framework and approach for scaling change across the company
* Create an OCM library with over 50 communication and enablement foramts
* Create an OCM toolbox providing templates, examples to deliver the people side of change
* Develop a 1-day training course for technical project manager and local IT employees
* Develop a 3-months learning journey for OCM champions across the business

Vorwerk - Organizational Change Management Consultant

* Designing and developing the internal release communication for the BSH e-commerce systems
* Documenting the release communication in Confluence
* Moderating handover meetings, global community calls

Bosch Siemens Haushaltsgeräte - Release Communication Officer

* Supporting the global rollout of M365 (Outlook, Teams, OneDrive, SharePoint, Planner, Forms etc.)
* Conducing use case workshops
* Developing change and adoption material for the different applications for different audiences
* Delivering training and learning formats for different audiences
* Developing an M365 Info Center in SharePoint Online
* Nurture an M365 Community
* Develop and execute change a communication plan

Marquard & Bahls - M365 Change & Adoption Consultant

Senior Digital and Change Consultant

Option 4.0 AG

* Information & Knowledge Management
* Digital Strategy

Senior Consultant Digital Collaboration

Raincon Group

* Part of the Raincon Group trainer network
* Projects: Team Coaching at ZEISS, Corporate Culture Values workshop at a start-up, Agile Leadership at Sky

Consultant, Trainer, Coach

Change Agents Worldwide LLC

Providing consulting, advice, speaking and thought leadership to global clients as a Charter Member of Change Agents Worldwide, a network of progressive and passionate professionals, specializing in Future of Work technologies and practices.

Change Agent (Charter Member)

Zeppelin GmbH

I led the development of Zeppelin’s digital strategy together with a group of seasoned employees and digital pioneers from the company and I am now responsible for coordinating the different work streams. I led a task force to develop a roadmap for the work stream “Enabling Personnel and Organization” as part of Zeppelin’s digital strategy and am responsible for designing and implementing initiatives supporting the culture change (#WeAreDigital). I am also responsible for promoting new ways of working and learning by implementing a social collaboration platform and overseeing the communication, adoption and change initiatives around it. Also responsible for the development and launch of Zeppelin's corporate Intranet and corporate website and an online machine configurator for one of our business units.

Director Digital Transformation

thinknext Ltd

Advisory / Consulting 
We work closely with business leaders to assess the potential of social and mobile technology across their entire organisation or particular departments. We drive business & technology innovation by researching, identifying, piloting and implementing the right solutions. To ensure sustainable success, We champion a user-centric change management approach that focuses on people, processes and technology. We are passionate about what we do.

Recently, Christoph Schmaltz helped a DAX listed company in two different assignments to rethink and redevelop both its corporate website and corporate intranet, which is primarily based on Sharepoint 2013. In both projects innovative thinking around the networked enterprise and the changing face of online communication and collaboration had a deep impact on the strategy and subsequent tactics used to address the business challenges at hand. 

* Knowledge Management Assessment and Strategic Planning, Project Delivery
* Executive Briefings on Social Business, Social Media, Mobile and Gamification
* Social Platform Evaluation / RFP Support
* Social Intranet & Extranet & Websites: Analysis, Technology Assessment and Selection, Adoption Strategy Design, Project Delivery
* Social Business Programme Design and Implementation
* Social Media Marketing & Listening: Assessment, Design, Technology Selection and Implementation Planning
* Online Strategy, Community Building, Social networking
* Enterprise 2.0 Use Cases, Transition and Adoption Strategies

Training/Coaching
I develop and deliver bespoke awareness and training sessions for enterprise and consumer social tools.

* Developing Social Media Education Programmes 
* Conducting hands-on social media training (e.g LinkedIn, Twitter)
* Delivering enterprise platform specific education (e.g Confluence, tibbr, Jive, Attensa, Yammer)

Translation Services
* English, Spanish, Dutch into German
* German into English

Director

TIBCO Software

I am working closely with clients in EMEA to maximse the business value of using TIBCO's social business platform tibbr.  I do requirements analysis directly with end-users, create simple and seamless user journeys, develop successful adoption strategies, provide training and advise clients on the broader implications of new technology and (social) business thinking.

Collaboration Strategist

managerfragen.org e.V.

Develop the social media strategy
Set up and manage social media channels
Develop strategies for citizen mobilisation

Head of Social Media

Dachis Group

:: Created and executed social business and  social media strategies for clients in a number of sectors and industries (esp. professional-services, legal, finance, (non)-governmental)
:: Oversaw development and roll-out of social computing projects
:: Developed transition and adoption strategies for social computing tools
:: Facilitated training courses for various social tools (Confluence, MT)
:: Spearheaded Headshift's move into the US market (as of Nov 08)
:: Organized Headshift’s first Social Media breakfast in NYC
:: Co-founded and presented at Meetup group “Social Media for Business” in NYC

Senior Consultant

As a digital and change consultant, I'm passionate about helping organizations navigate the complex landscape of modern technology and complex systems for efficiency, productivity and humanity. With years of experience in consulting, project management and change management, I've honed my skills in identifying pain points and opportunities for improvement, developing and implementing strategic plans, and guiding teams through the change process.

Whether you're looking to implement a new digital workplace platform or drive adoption of new tools and processes, I can help. My approach is human-centric, collaborative, data-driven, and tailored to the unique needs of your organization. Let's work together to make your project a success and achieve your business goals.

taplio

The Battle

Benjamin M. Latsko ⌐◨-◨

Christoph Schmaltz

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