Benjamin Latsko Studio

Services: 
- Brand Strategy
- GTM
- Digital Innovation & Transformation. Yes, that includes NFTs and the world of web3 too.

Select clients & brands:
adidas Originals
adidas Collaborations:
adidas Originals by Craig Green
adidas Originals by Jonah Hill
adidas Originals by Ninja
adidas Originals by OAMC
adidas Originals by Pharrell Williams

adidas Metaverse Taskforce (Into the Metaverse)
adidas Running
adidas Y-3
adidas Yeezy

amazon 
Beiersdorf
BMW Mini
Classic Rock Magazine
Highsnobiety
Hugo Boss
JUICE Magazine
KEEN Footwear
Nivea
mydays.de
OCLC
Rap.de
Samsung
SPEX Magazine
Starbucks
Vegan World Magazine
Yoga Journal

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Studio Director

Nouns

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adidas

I was on the Metaverse Taskforce

Senior Brand Strategy Consultant - Fashion, Sports & Lifestyle

Project Scope:
1. Transforming the process of global & local planning processes across all business units for digital touchpoints. 
2. Seasonal Digital Planning
3. Horizontal & Cross-Functional Process Development and Implementation

/// Digital Transformation

Global Brands: 
- adidas Originals
- adidas Action Sports
- YEEZY
- adidas Basketball
- adidas Running

Senior Digital Brand Strategy Consultant

Starbucks

Project Scope:
1. Loyalty Program
2. Digital Advertisment
3. Google Adwords Setup & inital campaigning
4. Social Media Management
5. Digital Marketing Management
6. Project Management

Brand: Starbucks
Company: AmRest
Markets: Germany, EMEA, Global

Digital Marketing & Loyalty Program Manager

trillr.de - powered by KICKASS NETWORX GmbH

Project Scope:
1. Building a digital Marketing Team from Scratch
2. Concept Development Affiliate Marketing
3. Development and Implementation internal Comms Architecture

Freelance Marketing Consultant

mydays GmbH

Project Scope:
1. Affiliate Management
2. Digital Partnerprogramms
3. Digital Collaborations
4. Project Management

Freelance Affiliate Marketing Manager

Piranha Media GmbH

Project Scope:
1. E-Mail Marketing Implementation
2. Webdesign
3. Digital Transformation
4. Change Management
5. Project Management

Freelance Online Marketing Consultant

Freibauten GmbH

Freelance Project Manager

Siebach & Friends GmbH & Co. KG

Project management
Concept developement
Strategic online marketing consultant

Projectmanager, Junior Creative 

Bergzeit GmbH

Customer Service Manager

Since 2013, we’ve enabled everyone from early-stage startups to Fortune 500 companies to craft impactful consumer engagement strategies and meaningful brand campaigns – driven by cultural insights and innovation to foster the brand’s connection to their communities.

Benjamin M. Latsko ⌐◨-◨

Zalando

Successfully launched the new Zalando career website and now continuing the collaboration with the Zalando Employer Branding team to lead a broad range of content creation and initiatives for web, blog, and social media.

Copy & Content Lead

PINC Solutions GmbH

Strategy and creative lead on Amazon's first-ever UGC-inspired campaign.

Strategy & Creative Lead

KARL LAGERFELD

In charge of copy for the entire portfolio of Karl.com to increase brand awareness and highlight a range of exciting collaborations. Working remotely as part of a dedicated team.

Freelance Copy Lead

Key Search

Content creator and ghostwriter for books, blog articles, press releases and social media posts across a wide range of topics from executive recruiting and leadership topics to business and startup trends. Growing a dedicated in-house content platform, newsroom, and social media presence together with the highly motivated and fully remote team at Key Search.

Freelance Content Lead

More Digital Studios

Lead on campaign strategy and copy for adidas Originals. Joined forces with the amazing team at More Digital Studios to bring them to life.

Project-based copy lead for marketing and UX copy with a focus on educational user journeys for multiple business units across the company.

Freelance Senior Copywriter

Calvin Klein

In charge of copy for CK Underwear, Swimwear, Performance, and Kids ranges. Working remotely with a passionate team of buyers and marketing professionals to successfully grow the brand.

CYBEX

Led the copy creation for the Cybex website, marketing initiatives, trade shows, blog, videos, and catalogues in English and German. Worked remotely with a dedicated team to grow the brand's market presence worldwide.

Tommy Hilfiger

In charge of online copy creation for Tommy Hilfiger Europe. Creating copy to convert visitors into buyers, drive eCommerce targets, and ensure SEO optimization. Working remotely and successfully with a large team of experts – from buyers and analysts to marketing professionals – to continuously drive to and enhance the online shopping experience.

Joined the adidas Originals and Stella McCartney teams on various projects from seasonal key concepts to campaign and in-store copy concepts (Originals).

I'm a strategic thinker and creative writer in both English and German with 18 years of experience in brand strategy, storytelling, copywriting, concepts and all things digital communication on the agency and client sides.  

Solo or as part of a team, I make sure any and all digital campaigns and communication meet the highest possible standards. From insight and concept to campaign execution and learnings, I lead the creative, strategy, and copy creation process.

Located in Nuremberg, Germany, I have worked with some great clients, including 
Amazon, Procter & Gamble, adidas, Karl Lagerfeld, Calvin Klein, Tommy Hilfiger, Ravensburger, Cybex, Escada, Kohler, Made.com, Levis, Dell, and the City of Las Vegas.

taplio

The Battle

Benjamin M. Latsko ⌐◨-◨

Corinna Ramsay

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