Benjamin Latsko Studio

Services: 
- Brand Strategy
- GTM
- Digital Innovation & Transformation. Yes, that includes NFTs and the world of web3 too.

Select clients & brands:
adidas Originals
adidas Collaborations:
adidas Originals by Craig Green
adidas Originals by Jonah Hill
adidas Originals by Ninja
adidas Originals by OAMC
adidas Originals by Pharrell Williams

adidas Metaverse Taskforce (Into the Metaverse)
adidas Running
adidas Y-3
adidas Yeezy

amazon 
Beiersdorf
BMW Mini
Classic Rock Magazine
Highsnobiety
Hugo Boss
JUICE Magazine
KEEN Footwear
Nivea
mydays.de
OCLC
Rap.de
Samsung
SPEX Magazine
Starbucks
Vegan World Magazine
Yoga Journal

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Studio Director

Nouns

⌐◨-◨

adidas

I was on the Metaverse Taskforce

Senior Brand Strategy Consultant - Fashion, Sports & Lifestyle

Project Scope:
1. Transforming the process of global & local planning processes across all business units for digital touchpoints. 
2. Seasonal Digital Planning
3. Horizontal & Cross-Functional Process Development and Implementation

/// Digital Transformation

Global Brands: 
- adidas Originals
- adidas Action Sports
- YEEZY
- adidas Basketball
- adidas Running

Senior Digital Brand Strategy Consultant

Starbucks

Project Scope:
1. Loyalty Program
2. Digital Advertisment
3. Google Adwords Setup & inital campaigning
4. Social Media Management
5. Digital Marketing Management
6. Project Management

Brand: Starbucks
Company: AmRest
Markets: Germany, EMEA, Global

Digital Marketing & Loyalty Program Manager

trillr.de - powered by KICKASS NETWORX GmbH

Project Scope:
1. Building a digital Marketing Team from Scratch
2. Concept Development Affiliate Marketing
3. Development and Implementation internal Comms Architecture

Freelance Marketing Consultant

mydays GmbH

Project Scope:
1. Affiliate Management
2. Digital Partnerprogramms
3. Digital Collaborations
4. Project Management

Freelance Affiliate Marketing Manager

Piranha Media GmbH

Project Scope:
1. E-Mail Marketing Implementation
2. Webdesign
3. Digital Transformation
4. Change Management
5. Project Management

Freelance Online Marketing Consultant

Freibauten GmbH

Freelance Project Manager

Siebach & Friends GmbH & Co. KG

Project management
Concept developement
Strategic online marketing consultant

Projectmanager, Junior Creative 

Bergzeit GmbH

Customer Service Manager

Since 2013, we’ve enabled everyone from early-stage startups to Fortune 500 companies to craft impactful consumer engagement strategies and meaningful brand campaigns – driven by cultural insights and innovation to foster the brand’s connection to their communities.

Benjamin M. Latsko ⌐◨-◨

Technische Hochschule Nürnberg Georg Simon Ohm

International Business Studies:
Scientific Methods and Research
Presentation and Communication Techniques

Dozentin

Siemens Healthineers

Digital Marketing Projects
Portfolio Marketing
Teamplay Apps
Software Marketing

Global Marketing Digital & Automation I Diagnostic Imaging I Imaging IT 

Digital Transformation
Digital Marketing Projects 
Software Marketing for Imaging IT solutions 
Digital Database management & Tooling
Market & Competitive Intelligence 
Analytics & Baselining

Global Digital Marketing Manager Syngo I Diagnostic Imaging I Imaging IT

Teamlead BU Originals Digital Markeiting Analytics
1) Project Management: end-to-end process from translating objectives/briefs into measurable KPIs & SMART targets
2) Orchestration: delivery of integrated end-to-end reporting by coordinating area-specific analytics
3) Coordination with digital and business stakeholders 
4) Insight Generation: Analyze data & reports to surface actionable insights
5) Monitoring of proposed actions / insights 
6) Demand Management: Gather, prioritize and address demand 
7) Communication: Communication to senior management and all stakeholders
8) Storytelling: Transfer complex data & analytics into actionable insights through storytelling

Senior Manager Digital Marketing Analytics - Teamlead BU Originals Analytics

Interims Director Business Unit Analytics

Schaltbau Holding AG

- Operative support of the daily business of CEO in the restructuring phase of the company
- Strategy project with Managing Directors (Market and competitor analysis, Product portfolio analysis, Business performance analysis of product categories; Digital Future)
- Marketing project: Vision/Mission and Strategy
- Support of the Head of Investor Relations for Q3 presentation, ad-hoc news and the annual report
- Support in selective tasks of CFO and CRO and their direct reports 
- Preparation of executive and supervisory board meetings 
- Protocol creation of executive, examination and supervisory board meetings
- Organisation, planning and support in execution of Management Committee and End-Year-Management Meetings
- Participation at a strategic purchase project across units in cooperation with a consultancy team

Executive Assistant to CEO

Friedrich-Alexander-Universität Erlangen-Nürnberg

Postdoc Researcher

Administrative tasks: 
-     Responsible coordinator and counselor of the study program “Bachelor in International Business 
       Studies” ( approximately 240 students across three cohorts)
-     Active member of the quality management of the university (Accreditation of the study program; 
       Quality topics: Employability, internationalization and digitalization of the study program)
-     Responsibility for learning agreements and accreditation of foreign transcripts of records
-     Supervision of around 40 bachelor and master theses

Teaching responsibility (graduate and undergraduate): 
-     Entrepreneurs and companies (around 85 students)
-     Management in emerging markets (around 300-400 students)
-     Advanced methods of management research (around 40 master students)

Extra-curricular activities:
-     Member of the ARIADNE ReWi Mentoring Program
-     Member of the Sino-German Research Network with the Beijing Institute of Technology

Research and teaching assistant, PhD candidate

Indian Institute of Management, Bangalore

+ Research project "Studay stays abroad and cultural intelligence"
+ Case study conference at IIM Bangalore

Visiting PhD student

Puma SE

Personal assistant of the Product Manager and Head of Vertical Brandon
+ Unterstützung und Organisation des Tagesgeschäfts für Head of Vertical Brandon
+ Erstellung von Preislisten
+ Organisation von Meetings und Erstellung von Powerpoint Präsentationen für den Head of Vertical 
   Brandon
+ Assistenzfunktion im Produktbereich bei der Analyse von Style Briefs, Preisanalysen in enger 
   Zusammenarbeit mit der Beschaffung in Fernost und Türkei sowie mit dem Verkaufs Teams in London 
   und Schweden
+ Unterstützung und Koordination des Teams für alle Brandon Projekte
+ Vorbereitung von Übersichten und Kontrolle von Konstenstellen und Budgets
+ Sammeln von Marktinformationen und Statistiken

Personal Assistant of the Head of Vertical Brandon

Siemens Healthcare

- Inhaltliche Ausarbeitung der Marketingprozesse und eigenständige Umsetzung in einem Prozessmodellierungstool
- Ganzheitliche Organisation von Kundenworkshops (z.B. Sprecherverträge, Agenda, vor Ort Koordination)
- Konzeptionierung und eigenständige Durchführung einer Marktstudie zum Thema Vorsorge mit Hilfe von Kernspintomographie
- Selbstständige Erstellung eines Excel Tools zur Analyse der Siemens Vertragsanteile bei großen medizinischen Kongressen im Vergleich zum Wettbewerb
- Optimierung und Pflege der Kollaborationsdatenbank SharePoint

Working student

ANALOGIC Medical Equipment Co. Ltd.

Intern

sunhill technologies GmbH

Promoterin für die Produktplatzierung von SMS & Park

Promoter

taplio

The Battle

Benjamin M. Latsko ⌐◨-◨

Dr. Franziska Altendorf

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