Benjamin Latsko Studio

Services: 
- Brand Strategy
- GTM
- Digital Innovation & Transformation. Yes, that includes NFTs and the world of web3 too.

Select clients & brands:
adidas Originals
adidas Collaborations:
adidas Originals by Craig Green
adidas Originals by Jonah Hill
adidas Originals by Ninja
adidas Originals by OAMC
adidas Originals by Pharrell Williams

adidas Metaverse Taskforce (Into the Metaverse)
adidas Running
adidas Y-3
adidas Yeezy

amazon 
Beiersdorf
BMW Mini
Classic Rock Magazine
Highsnobiety
Hugo Boss
JUICE Magazine
KEEN Footwear
Nivea
mydays.de
OCLC
Rap.de
Samsung
SPEX Magazine
Starbucks
Vegan World Magazine
Yoga Journal

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Studio Director

Nouns

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adidas

I was on the Metaverse Taskforce

Senior Brand Strategy Consultant - Fashion, Sports & Lifestyle

Project Scope:
1. Transforming the process of global & local planning processes across all business units for digital touchpoints. 
2. Seasonal Digital Planning
3. Horizontal & Cross-Functional Process Development and Implementation

/// Digital Transformation

Global Brands: 
- adidas Originals
- adidas Action Sports
- YEEZY
- adidas Basketball
- adidas Running

Senior Digital Brand Strategy Consultant

Starbucks

Project Scope:
1. Loyalty Program
2. Digital Advertisment
3. Google Adwords Setup & inital campaigning
4. Social Media Management
5. Digital Marketing Management
6. Project Management

Brand: Starbucks
Company: AmRest
Markets: Germany, EMEA, Global

Digital Marketing & Loyalty Program Manager

trillr.de - powered by KICKASS NETWORX GmbH

Project Scope:
1. Building a digital Marketing Team from Scratch
2. Concept Development Affiliate Marketing
3. Development and Implementation internal Comms Architecture

Freelance Marketing Consultant

mydays GmbH

Project Scope:
1. Affiliate Management
2. Digital Partnerprogramms
3. Digital Collaborations
4. Project Management

Freelance Affiliate Marketing Manager

Piranha Media GmbH

Project Scope:
1. E-Mail Marketing Implementation
2. Webdesign
3. Digital Transformation
4. Change Management
5. Project Management

Freelance Online Marketing Consultant

Freibauten GmbH

Freelance Project Manager

Siebach & Friends GmbH & Co. KG

Project management
Concept developement
Strategic online marketing consultant

Projectmanager, Junior Creative 

Bergzeit GmbH

Customer Service Manager

Since 2013, we’ve enabled everyone from early-stage startups to Fortune 500 companies to craft impactful consumer engagement strategies and meaningful brand campaigns – driven by cultural insights and innovation to foster the brand’s connection to their communities.

Benjamin M. Latsko ⌐◨-◨

LBBW

• Gen AI
- Workstream Lead Technical Infrastructure & Integration Blue.gpt

• Metaverse
- Project Lead of the Metaverse Innovation Tech Lab
- in particular Industrial & Enterprise Metaverse 

• Part of the Digital Hub (Digital Transformation @ LBBW)
- operationalization and implementation of PoC/MVP

Digital Consultant Metaverse & Generative AI

Bosch Connected Industry

Sales Excellence

C'LOU GmbH

• project lead / Part of the founders team 
• Conception and independent implementation of online shop system
• Preparation, implementation and follow-up of more than 40 trade fairs (B2B) and sales events (B2C), active lead generation and order acquisition
• Regular national and international business trips to Italy, France and the Czech Republic (purchasing, production & sales)
• Optimization of the website, maintenance of website content
• KPI analyses
• SEO
• Cooperation with external marketing agencies

E-Commerce & Sales

• Preparation, implementation and follow-up of trade fairs (B2B) and sales events (B2C), active lead generation and order acquisition
• Regular business trips to Italy, France and the Czech Republic (purchasing, production & sales)
• Conception of marketing materials
• Independent project in e-commerce,
• Cooperation with external marketing agencies
• Implementation of a new shop system

Sales & E-Commerce

Bosch

(time-limited due to Corona)
• Project CI Steering (Project Management / Finance & Controlling)
• Support in project management, project communication and organization, independent maintenance of the intranet
• Collaboration in the optimization, troubleshooting and reorganization of project planning tools,
• Design of various project team dashboards
• Preparation of project charging analyses
• Collaboration in setting up cost unit accounting, in particular cost allocation for products and services as well as allocation of direct and indirect costs to cost units
• Collaboration in setting up a new cost unit and cost center structure for products in the Digital Workplace area

Projektmanagement

JBT - Studentische Unternehmensberatung GmbH | Junior Business Team e.V.

• Team lead newsletter
• project management 
• Project work: 
  Internal project in the area of SEO for the website, 
  External project in the area of social media marketing (social media workshops for customer, conception & implementation of channels), 
• Task Force Member: Conception of website

Unternehmensberaterin

Seneca Business Software GmbH

• Selection, implementation, customization and update of a CRM system 
• Assistance for Seneca partner sales in Hungary

Working Student

In my position as a Digital Consultant I am identifying & implementing Business Cases in the field of Generative AI and Spatial Computing @ LBBW. 

I am a strategic thinker, with an entrepreneurial & multicultural background, passionate about generative AI, spatial computing & entrepreneurship. 

Always on the hunt to improve the status quo.


taplio

The Battle

Benjamin M. Latsko ⌐◨-◨

Désirée Lou Talaga

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