Benjamin Latsko Studio

Services: 
- Brand Strategy
- GTM
- Digital Innovation & Transformation. Yes, that includes NFTs and the world of web3 too.

Select clients & brands:
adidas Originals
adidas Collaborations:
adidas Originals by Craig Green
adidas Originals by Jonah Hill
adidas Originals by Ninja
adidas Originals by OAMC
adidas Originals by Pharrell Williams

adidas Metaverse Taskforce (Into the Metaverse)
adidas Running
adidas Y-3
adidas Yeezy

amazon 
Beiersdorf
BMW Mini
Classic Rock Magazine
Highsnobiety
Hugo Boss
JUICE Magazine
KEEN Footwear
Nivea
mydays.de
OCLC
Rap.de
Samsung
SPEX Magazine
Starbucks
Vegan World Magazine
Yoga Journal

⌐◨-◨

Studio Director

Nouns

⌐◨-◨

adidas

I was on the Metaverse Taskforce

Senior Brand Strategy Consultant - Fashion, Sports & Lifestyle

Project Scope:
1. Transforming the process of global & local planning processes across all business units for digital touchpoints. 
2. Seasonal Digital Planning
3. Horizontal & Cross-Functional Process Development and Implementation

/// Digital Transformation

Global Brands: 
- adidas Originals
- adidas Action Sports
- YEEZY
- adidas Basketball
- adidas Running

Senior Digital Brand Strategy Consultant

Starbucks

Project Scope:
1. Loyalty Program
2. Digital Advertisment
3. Google Adwords Setup & inital campaigning
4. Social Media Management
5. Digital Marketing Management
6. Project Management

Brand: Starbucks
Company: AmRest
Markets: Germany, EMEA, Global

Digital Marketing & Loyalty Program Manager

trillr.de - powered by KICKASS NETWORX GmbH

Project Scope:
1. Building a digital Marketing Team from Scratch
2. Concept Development Affiliate Marketing
3. Development and Implementation internal Comms Architecture

Freelance Marketing Consultant

mydays GmbH

Project Scope:
1. Affiliate Management
2. Digital Partnerprogramms
3. Digital Collaborations
4. Project Management

Freelance Affiliate Marketing Manager

Piranha Media GmbH

Project Scope:
1. E-Mail Marketing Implementation
2. Webdesign
3. Digital Transformation
4. Change Management
5. Project Management

Freelance Online Marketing Consultant

Freibauten GmbH

Freelance Project Manager

Siebach & Friends GmbH & Co. KG

Project management
Concept developement
Strategic online marketing consultant

Projectmanager, Junior Creative 

Bergzeit GmbH

Customer Service Manager

Since 2013, we’ve enabled everyone from early-stage startups to Fortune 500 companies to craft impactful consumer engagement strategies and meaningful brand campaigns – driven by cultural insights and innovation to foster the brand’s connection to their communities.

Benjamin M. Latsko ⌐◨-◨

monswap solutions

I consult and write SEO content in German and English that people will find on Google.

SEO Content Strategy • Keyword Research • Content Workshops • Search Engine Optimized SEO Copywriting for Blogs and Websites • Editing and Proofreading in German • Newsletters • Translations English -->German

My customers: Cloud Mates GmbH • DB RegioNetz Verkehrs GmbH • Deutsches Museum • Jin Shin Jyutsu Augsburg • limango GmbH • Perfemo Digitaltechnik • Sonnenburg Hotels • Spice Media Productions • OCLC GmbH • truffle.one GmbH • Verlag Friedrich Bischoff GmbH • zweigfabrik GmbH

Freelance SEO Copywriter & Consultant

monswap workations

Als Unternehmerin und Reisebloggerin habe ich unzählige Orte auf dieser Welt bereist (und auch von dort gearbeitet). Doch eine Insel hat es mir besonders angetan: Madeira.

Meine Begeisterung für diese vielfältige Destination im Atlantischen Ozean hat mich dazu inspiriert, maßgeschneiderte Workations für Einzelpersonen, Gruppen und Unternehmen anzubieten.

Dank meiner jahrelangen Erfahrung und meinem umfangreichen Netzwerk vor Ort arrangiere ich – gemeinsam mit meinem Team – individuelle Arbeitsplätze und Unterkünfte. Jedes Angebot ist perfekt auf Deine Bedürfnisse zugeschnitten.

Als unabhängiger Workation-Anbieter sorgen wir von monswap workations dafür, dass Deine Madeira-Workation reibungslos und entspannt verläuft.

Workation-Designerin

Komm mit nach woanders

Reisebloggerin

LATSKOMEDIA

While building my freelance business as a copywriter, I act as part-time executive assistant to Benjamin Latsko in several digital marketing- and start up-projects.

Executive Assistant in Digital Marketing

University of Applied Sciences Augsburg

Support of the vice president: 
extension and cultivation of the infrastructure of the department for research and development • assist with her contribution to diverse working groups, committees and projects within and beyond the university 

Conceptual and administrative tasks: 
research and preparation of information for decision making processes and presentations • planning and coordination of meetings • conceptualizing and managing of projects and special tasks • preparation for and follow-up to the university’s committee sessions • travel planning

Marketing tasks: 
conceptualizing and updating the university’s homepage within the vice president’s remit • writing of newsletters, articles, press releases and other texts • planning, organization and realization of events

Executive Assistant to the Vice President for Research and Knowledge Transfer

Self-Employed

Online marketing: 
content management • newsletter marketing (MailChimp, CleverReach) • social media marketing (Facebook, twitter, Instagram) • concepts for and relaunch of existing websites • text production for and editing of diverse online- and print formats • (corporate) blogging • pr texts

Translation: 
English - German - English; French - German (- French)

Online Marketing Consultant

Agency DeussenKommunikation

Marketing cooperations • corporate communications • project management • classic and digital PR • online marketing • social media marketing • event management • content marketing • sponsoring • newsletters and mailings • creating texts in German, English and French • brand management • print marketing. Main areas of occupation: (international) education, publishing and book industry, hospitality industry, families, and real estate.

Trainee Communications and Project Management

Renk AG (ZAR)

Deep insight into the process of the purchasing department: independently taking care of missing and provided parts (particularly gears and casting parts) • dealing with domestic and foreign suppliers • personal support for foreign suppliers • basic knowledge of offset transactions • deepening and extending my knowledge of Microsoft Excel and SAP/R3

Purchasing Assistant

Bavarian Red Cross (Bayerisches Rotes Kreuz)

Acting as call center agent and providing personal support in the areas of emergency call services, menue services and general information • ability to react calmly and cautiously in borderline situations • acquisition of excellent telephone, coordination, and organizational skills • writing promotional articles for several trade journals and presentation folders

Service Center Agent

Librairie Sauramps

This scholarship granted by the Franco-German Youth Office and the Bureau International de l'Edition Française (BIEF) allowed me to attend an intensive French language course which enabled me to work as in intern at the Librairie Sauramps, the biggest independent bookstore in France. Customer service • managing the German books section

Intern

German SEO copywriter & strategist ✍ monswap-solutions.com/en/

Looking for a German SEO copywriter?

Hi, I am Monika!

✍🏻 My craft? Getting websites to page 1 of google.de. With a content strategy and smart SEO copy.

You are a marketer within a corporation, start-up, or advertising agency – and look for

👉 a bilingual German copywriter
👉 SEO strategies for the DACH region
👉 website translation English ➔ German

For the past 6+ years, I've learned to creat SEO content that will drive website traffic and boost your sales.

Curious? Write me for a free consultation and let's get started! 🤝

Monika Weber

Warum KI Deinen Content ignoriert – und was Du dagegen tun kannst 🦾 (English ⬇️)



Inhalte, die nur „ganz okay“ sind, verschwinden derzeit im Nirwana der KI-Suche.
Sichtbar bleibt nur, was „anders“ ist. Und vor allem „besser“.

Worauf kommt es bei der AI-Optimierung also an?

Meine 5 Weisheiten:

🤝 Spanne Kolleg:innen ein.
🔍 Sei fleißiger als der Rest.
🎤 Wechsle das Format.
🧠 Denk an Kontext, nicht (nur) ans Keyword.
🧱 Struktur ist King UND Queen.

Das geht nicht mit ein bisschen KI-Prompten nebenher. Das bedeutet richtig Arbeit und Tiefgang.

Wie genau ich das im Projektgeschäft umsetze? Verrate ich Dir im Blogpost „Unique Content schreiben lassen – So rankst Du mit SEO- & AIO-Content“. Den Link findest Du im 1. Kommentar 👇

❓Was ist Dein KI-Optimierungs-Hack?


⬇️ English ⬇️


Why AI ignores your content – and what you can do about it. 🦾

Content that’s just “okay” disappears into the AI void.
What stays visible? The content that’s different – and better.

So what matters when it comes to AI optimization?
Here are my 5 go-to principles:

🤝 Involve your team.
🔍 Go deeper than the rest.
🎤 Switch up the format.
🧠 Focus on context, not just keywords.
🧱 Structure is king AND queen.

You can’t prompt your way to great content. It takes real work – and strategy.

Curious how I apply this wisdom in client projects? I reveal it all in my blog post “AI SEO content: How to stay visible in (German) search results”.
Find the link in the first comment 👇

❓What’s your go-to AI optimization hack?

Monika Wolf Weber

German SEO/GEO copywriter & strategist ✍ Travel, IT, Industry

taplio

The Battle

Benjamin M. Latsko ⌐◨-◨

Monika Weber

Followers

Posts

Engagements

Likes

Performance ScoreMonika Weber's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Benjamin M. Latsko ⌐◨-◨

Monika Weber

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Monika Weber's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMonika Weber's LinkedIn Performance