Benjamin Latsko Studio

Services: 
- Brand Strategy
- GTM
- Digital Innovation & Transformation. Yes, that includes NFTs and the world of web3 too.

Select clients & brands:
adidas Originals
adidas Collaborations:
adidas Originals by Craig Green
adidas Originals by Jonah Hill
adidas Originals by Ninja
adidas Originals by OAMC
adidas Originals by Pharrell Williams

adidas Metaverse Taskforce (Into the Metaverse)
adidas Running
adidas Y-3
adidas Yeezy

amazon 
Beiersdorf
BMW Mini
Classic Rock Magazine
Highsnobiety
Hugo Boss
JUICE Magazine
KEEN Footwear
Nivea
mydays.de
OCLC
Rap.de
Samsung
SPEX Magazine
Starbucks
Vegan World Magazine
Yoga Journal

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Studio Director

Nouns

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adidas

I was on the Metaverse Taskforce

Senior Brand Strategy Consultant - Fashion, Sports & Lifestyle

Project Scope:
1. Transforming the process of global & local planning processes across all business units for digital touchpoints. 
2. Seasonal Digital Planning
3. Horizontal & Cross-Functional Process Development and Implementation

/// Digital Transformation

Global Brands: 
- adidas Originals
- adidas Action Sports
- YEEZY
- adidas Basketball
- adidas Running

Senior Digital Brand Strategy Consultant

Starbucks

Project Scope:
1. Loyalty Program
2. Digital Advertisment
3. Google Adwords Setup & inital campaigning
4. Social Media Management
5. Digital Marketing Management
6. Project Management

Brand: Starbucks
Company: AmRest
Markets: Germany, EMEA, Global

Digital Marketing & Loyalty Program Manager

trillr.de - powered by KICKASS NETWORX GmbH

Project Scope:
1. Building a digital Marketing Team from Scratch
2. Concept Development Affiliate Marketing
3. Development and Implementation internal Comms Architecture

Freelance Marketing Consultant

mydays GmbH

Project Scope:
1. Affiliate Management
2. Digital Partnerprogramms
3. Digital Collaborations
4. Project Management

Freelance Affiliate Marketing Manager

Piranha Media GmbH

Project Scope:
1. E-Mail Marketing Implementation
2. Webdesign
3. Digital Transformation
4. Change Management
5. Project Management

Freelance Online Marketing Consultant

Freibauten GmbH

Freelance Project Manager

Siebach & Friends GmbH & Co. KG

Project management
Concept developement
Strategic online marketing consultant

Projectmanager, Junior Creative 

Bergzeit GmbH

Customer Service Manager

Since 2013, we’ve enabled everyone from early-stage startups to Fortune 500 companies to craft impactful consumer engagement strategies and meaningful brand campaigns – driven by cultural insights and innovation to foster the brand’s connection to their communities.

Benjamin M. Latsko ⌐◨-◨

TUI Cruises

Head of eCommerce and DTC

Digital ecom and growth Director for Originals / Statement and temp Basketball, driving the digital business with the Originals Business Unit.

Digital Director - Originals & Statement

Driving the digital transformation with horizontal concepts (Innovation, Sustainability and horizontal commercial campaigns).

Digital Director - Horizontal Concepts

Digital Activation Manager for Yeezy, Basketball.

Senior Manager Digital Activation

Digital Project Lead for different campaigns and activations: Football, US Sports, Outdoor

Digital Experience Manager (External)

EDEKA Aktiengesellschaft

Social Media, Crisis Management, Digital Project Lead for company site, Definition of digital requirements for new Customer Service Software Pitch

Senior Digital Projectmanager and Consultant (External)

adidas group

Campaign Delivery Team: Digital Campaign Management for Messi Boots (football), Day One collection, Go-to-gear collection

Senior Digital Experience Manager (external)

Digital Project Lead for Volkswagen. Digital Launch Campaign for new Passat, VR Exploration, 40yrs Golf Special

Senior Digital Project Manager & Consultant

Commerce Plus GmbH

Production and Consulting for Digital Projects for Bayer Pharmacy (e.g. Xarelto). 
Teamlead and interim Agency Lead. Main projects: Xarelto Online Documentations, Internal Database for Studies, Xarelto Prescription Tool for medical staff.

Account Director & Teamlead / Freelance

ghos2

Co-Owner SneakerStore (Shop-in-Shop)

Proximity BBDO

Account Management for Zeiss Optics, Planning for Content Management and Migration

Senior Account Management / Freelance

Tchibo

Digital Projectmanagement, Online Marketing.
Relaunch of sale section and loyalty program setup (digital).

Freelance Senior Consultant

Tribal DDB

Projectmanagement, Account Management for Telekom. Different websites and subsites.

Freelance Senior Account Manager

Since 2000 I am successfully managing digital projects and teams. I would divide my career into 4 chapters
01 The first years I used to work for digital agencies as an Account Manager. 
02 I worked for more than 10 years as a Freelance Digital Consultant and Team Lead for companies and agencies in different industries. 
03 Roughly 7 years at adidas leading activations and the digital business for Lifestyle Collaborations.
04 And now I am at TUI Cruises heading up the eCommerce team - learning new things every day.

taplio

The Battle

Benjamin M. Latsko ⌐◨-◨

Özgür Turhan

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