Ben Wright

Revenue @ Sendspark - On a campaign to get Americans to say football instead of soccer!

This is the section, where I tell you about how my degree in computer science catapulted me into the world of tech right?

That couldn't be further from the truth,  I did a law degree at the University of Sussex, and realized very quickly that I didn't want to spend anymore time reading case law.

Worked for a large engineering company in London for a while, started moving up the corporate ladder, before deciding to relocate to Salt Lake City ( just to let everyone know there are far less pubs here)

I then found the world of technology and start ups & I haven't looked back.

I am extremely passionate about building relationships and tackling tough problems, specifically in the customer success and partnerships space.

I also have a personal interest in social impact and corporate social responsibility, so much so that I decided to start a business that focuses on B2B charitable gifting (check out Go Give)

VP of Revenue

Fun little side project to help job seekers through the use of ChatGPT! Free for all!

I just bought $300 soccer (football) cleats and it made me realize something wild about AI.

Last week I needed new cleats. 

Started with Claude like any normal person in 2026.

"Best soccer cleats for wide feet under $300"

Got a solid list. 

But here's where it gets interesting.

I didn't buy anything based on the initial recommendations.

Instead, I spent 3 hours on YouTube watching some random guy from Manchester review each cleat. 

Then I hit up r/bootroom on Reddit. 

Only THEN did I pull the trigger on a pair of boots.

Why am I telling you this?

Because everyone's panicking that AI will replace human influence in buying decisions.

It won't.

AI gave me the shortlist. But when it came to buy time? The Youtuber and their affiliate link, that's who got my $300.

I see this pattern everywhere now that I'm in the affiliate space.

People use AI for research. But they buy based on human recommendations.

The guy who wore those cleats in actual matches.
The reviewer who's been testing gear for 5 years.

AI optimizes for efficiency. Humans still buy based on trust.

What's your take - do you trust AI recommendations enough to buy, or do you still need that human validation?

#ai #affiliate #ecom

Revenue @ Levanta - On a campaign to get Americans to say football instead of soccer!

RevOps might be the most underrated hire at a scaling SaaS company.

I'll die on this hill.

Here's why it matters so much from a leadership seat: early-stage startups almost always operate in "growth at all costs" mode. 

The result? A CRM that has a lack of accurate data.

And here's the thing — for your AEs and CSMs, it doesn't feel like a problem. They know their deals. They know their accounts. The chaos lives in their heads and that works fine... for them.

But from the top down, it's a different story entirely.

When your CRM is a mess, two critical things break:

Forecasting becomes guesswork. You're committing numbers to the board based on vibes and pipeline stages that mean different things to different reps. 

You lose the ability to course-correct in real time. Clean data shows you what's actually working. Which sequences are converting. Where deals stall. What's changed in the last 30 days. Without it, you're flying blind — and by the time you spot the problem, you've already missed the quarter.

RevOps isn't a "nice to have when we're bigger" role.

It's the hire that lets you actually see what's happening in your business and move fast enough to do something about it.

If you're a fast-growing startup without a RevOps hire, you're not just disorganized.

You're making guesses about your business, that will come back to bite you later.

#RevOps #SaaS #SalesLeadership

Sco Ducks!

That is all today!

🙏 🦆

New Engen, Inc.

Partnerships Manager

Partnership Leaders

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders.

Member

Concierge Plus Inc.

Senior Manager, Business Development & Partnerships

impact.com

Channel Partner Manager

Showpad

At Showpad, we believe that the buyer experience is the ultimate differentiator. And this is why we built the most complete and flexible sales enablement platform that marketing and sales rely on to prepare sellers, engage buyers, and optimize performance with insights. With a single user experience, our solution makes it easy to discover and share the right content, deliver training and coaching, and maximize seller productivity.

Showpad drives rapid deployment and adoption with best-in-class technology and practices based on the success of 1,200+ customers in over 50 countries.

Infor

Channel Sales Manager

Channel Account Manager for CSI SyteLine, Visual, and Visual Job Shop.

Channel Account Manager

Working within the CloudSuite Industrial Division of Infor, an industry leader in Enterprise Resource Planning (ERP) software. CloudSuite Industrial works with clients of many industries and verticals, enabling clients to spend less time making the system work and more time being productive.

Building relationships with prospective clients, communicating with C-Level executives, directors, and managers to identify opportunities within their ERP, SCM, PLM, and CPQ software systems that may be improved.

CloudSuite Industrial Business Development Representative

Minnesota Heat Basketball

Coaching 15 and under kids from around the metro area. Practice twice weekly to work on fundamentals and advanced drills.

- Heat Supersaver tournament champions
- MYAS Minnesota Hoops 2nd place

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Ben Wright

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The Battle

Ben Wright

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ben Wright's LinkedIn Performance

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