Ben Wright

Revenue @ Sendspark - On a campaign to get Americans to say football instead of soccer!

This is the section, where I tell you about how my degree in computer science catapulted me into the world of tech right?

That couldn't be further from the truth,  I did a law degree at the University of Sussex, and realized very quickly that I didn't want to spend anymore time reading case law.

Worked for a large engineering company in London for a while, started moving up the corporate ladder, before deciding to relocate to Salt Lake City ( just to let everyone know there are far less pubs here)

I then found the world of technology and start ups & I haven't looked back.

I am extremely passionate about building relationships and tackling tough problems, specifically in the customer success and partnerships space.

I also have a personal interest in social impact and corporate social responsibility, so much so that I decided to start a business that focuses on B2B charitable gifting (check out Go Give)

VP of Revenue

Fun little side project to help job seekers through the use of ChatGPT! Free for all!

I just bought $300 soccer (football) cleats and it made me realize something wild about AI.

Last week I needed new cleats. 

Started with Claude like any normal person in 2026.

"Best soccer cleats for wide feet under $300"

Got a solid list. 

But here's where it gets interesting.

I didn't buy anything based on the initial recommendations.

Instead, I spent 3 hours on YouTube watching some random guy from Manchester review each cleat. 

Then I hit up r/bootroom on Reddit. 

Only THEN did I pull the trigger on a pair of boots.

Why am I telling you this?

Because everyone's panicking that AI will replace human influence in buying decisions.

It won't.

AI gave me the shortlist. But when it came to buy time? The Youtuber and their affiliate link, that's who got my $300.

I see this pattern everywhere now that I'm in the affiliate space.

People use AI for research. But they buy based on human recommendations.

The guy who wore those cleats in actual matches.
The reviewer who's been testing gear for 5 years.

AI optimizes for efficiency. Humans still buy based on trust.

What's your take - do you trust AI recommendations enough to buy, or do you still need that human validation?

#ai #affiliate #ecom

Revenue @ Levanta - On a campaign to get Americans to say football instead of soccer!

RevOps might be the most underrated hire at a scaling SaaS company.

I'll die on this hill.

Here's why it matters so much from a leadership seat: early-stage startups almost always operate in "growth at all costs" mode. 

The result? A CRM that has a lack of accurate data.

And here's the thing — for your AEs and CSMs, it doesn't feel like a problem. They know their deals. They know their accounts. The chaos lives in their heads and that works fine... for them.

But from the top down, it's a different story entirely.

When your CRM is a mess, two critical things break:

Forecasting becomes guesswork. You're committing numbers to the board based on vibes and pipeline stages that mean different things to different reps. 

You lose the ability to course-correct in real time. Clean data shows you what's actually working. Which sequences are converting. Where deals stall. What's changed in the last 30 days. Without it, you're flying blind — and by the time you spot the problem, you've already missed the quarter.

RevOps isn't a "nice to have when we're bigger" role.

It's the hire that lets you actually see what's happening in your business and move fast enough to do something about it.

If you're a fast-growing startup without a RevOps hire, you're not just disorganized.

You're making guesses about your business, that will come back to bite you later.

#RevOps #SaaS #SalesLeadership

Sco Ducks!

That is all today!

🙏 🦆

Vitally.io

It’s time for a new era of Customer Success productivity.

Account Executive

Helply

Helped launch Helply and onboard first 25 paying customers.

Head of Sales & Customer Success

Groove

Took over full ownership of sales and customer success job functions from CEO/Founder. Implemented a Product-Led Growth + Sales Assist strategy and automated 75% of customer success activities by implementing a customer health scoring system.

Metrics:
Onboarded 220 new customers in 2024
Increased demo request win rate by 28%
Increased new logo initial MRR by 47%
Increased GRR from 87% to 91% and NRR from 104% to 119%
Collected $285k in overdue invoices
Led a pricing migration project resulting in a $41,000 MRR increase

Help Scout

Full Cycle Outbound and Inbound Mid-Market & Enterprise Sales.
#1 ranked AE on team (109% attainment and 124% Net Revenue Retention).
Led multi-channel outbound and ABM campaigns, specializing in timely, competitor-focused outreach across email, calls, video, social, and personalized book gifting based on buyer personas.
Member of Product-Led Growth and Pricing & Packaging Committees.
Won Company Pitch Competition for presentation on “Driving more Aha Trial Moments”.

Certifications:
Winning by Design Managing for Impact Certification, received Sep 2022

Mid Market Account Executive

Full Cycle Outbound and Inbound SMB Sales.
#1 ranked AE on team (114% attainment and 129% Net Revenue Retention).
Helped hire and train five new SMB AEs.
“Make it Happen” award winner for efforts to automate account expansion campaigns.

Certifications:
JB Sales Driving to Close, received January 2022
JB Sales Filling the Funnel, received January 2022

Senior SMB Account Executive

Full Cycle Outbound and Inbound SMB Sales.
#1 ranked AE on team (123% attainment and 118% Net Revenue Retention).

SMB Account Executive

Help Scout’s first Outbound Sales hire.
Built outbound sales processes and qualified leads that resulted in Help Scout hiring a dedicated outbound BDR team.
Collaborated with RevOps to track attribution and automate processes.
Built buyer persona, use case, feature, and competitor-specific content for Help Scout’s Product Marketing team.

Business Development & Operations

GoAMDG

Contracted with three SaaS clients to help them optimize their use of HubSpot, Zendesk, and Zapier. These project resulted in higher deflection of support requests to self-service using Zendesk Guide KB, more efficient and organized sales activities in HubSpot, removal of manual updates using Zapier, and better insights for support and sales leadership by building KPI dashboards.

I wrapped up these contracts when I joined Help Scout.

Rev Ops & Sales Coaching (optimizing HubSpot, Zendesk, and Zapier)

SubItUp

Founding Member of SubItUp’s Sales Team (took over all sales and renewal activities from CEO/Founder).
Built and executed outbound and inbound sales processes, exceeding new MRR quota in 21 of 25 months in role.
Implemented and optimized HubSpot CRM and Zendesk help desk software.

SIMetry

Returned to the Greater Boston Area in June 2016 to dedicate myself to a business (SIMetry) I started when traveling throughout Central and South America for eight months beginning October 2015. SIMetry delivers international travelers with Data SIM Cards from their destination country prior to their travel providing a reliable solution to stay connected when abroad while avoiding the high cost and outdated international data plans and packages provided by U.S. cellular providers.

Founder

Fogg Drive Pursuits

I left Deloitte in November 2015 after leading the Year End Closing Process for Health and Human Service's Oracle Unified Financial Management System.

I spent the next 173 days traveling through 12 different countries in Central and South America.  Some of my experiences include:
•Attended Proyecto Lingüistico Quetzalteco de Español (a total immersion learning spanish school in Xela, Guatemala), 5 weeks
•Volunteered and lived at Fundaniños Children's Home and Orphanage in San José Pinula, Guatemala, 5 weeks
•Had the opportunity to practice for two months with Club Xelajú MC, a soccer team in the Guatemalan First Division
•Hiked the Torres del Paine W-Trek with my Dad to celebrate his 60th birthday
•Successfully summited Huayna Potosí, a 19,974 ft (6088 m) mountain in Bolivia

I continued my career growth while traveling by completing the following:
•Completed Harvard Business School HBS CORe curriculum including classes in Financial Accounting, Business Analytics, and Economics for Managers
•Completed the Team Treehouse iOS Development with Swift track.  I am currently doing freelance work for a friend’s company and working on a few mobile app ideas as a way to continue developing my coding skills.
•Worked my way through part of my reading list, some of my favorites include:
Inspired: How to Create Products Customers Love, Marty Cagan
The Personal MBA: Master the Art of Business, Josh Kaufman
Choose Yourself, James Altucher & Dick Costolo
Thinking, Fast and Slow, Daniel Kahneman
Start with Why, Simon Sinek
How to Win Friends and Influence People, Dale Carnegie
The Lean Startup, Eric Ries
Linchpin: Are You Indispensable?, Seth Godin

I moved back to the Greater Boston Area in June 2016 to dedicate myself full time to a business I started when traveling and continue expanding my coding expertise through a combination of freelance work and self-learning.

Work Sabbatical - Traveler, Student, Volunteer, Trail Runner

Deloitte

Member of the Financial Enterprise System's Management (FESM) Release and Testing team for Health and Human Service's Oracle Unified Financial Management System. 

Responsibilities:
•Led an implementation of a customized ServiceNow IT Management tool involving a full migration of data and configurations from the existing system.  Managed Development and Testing teams and presented project to client and firm stakeholders.
•Directed FESM Fiscal Year End activities, managing all activities, dependencies, and communications across seven stakeholder teams
•Built MS Project Plans outlining SDLC tasks for team projects and releases ranging in length from 1-4 months (250-750 lines)
•Developed and presented PowerPoint decks for client meetings outlining current status of projects
•Created new and revised existing SOPs for team activities
•Maintained Master Calendar outlining all team projects for the next 18 months

Technology Consultant

Member of the PMO and Accounts Payable teams for GCE’s New Core Financial Management System (NCFMS) for the Department of Labor. NCFMS processes over $150 billion in transactions yearly across 14 agencies, eight finance centers, and 2,500+ users while maintaining a unqualified (clean) audit opinion

Leadership Responsibilities:
•Managed Accounts Payable business process deliverables with adherence to Software Development Life Cycle (SDLC) and best business practices, Service Level Agreement (SLA) obligations, and Agile development methodologies
•Led daily Accounts Payable, Accounts Receivable, and Vendor Management team stand-up meeting, tracking and managing current, completed, and upcoming team items
•Created and maintained weekly MS Project Plans and Status Reports for DOL Priority Items
•Served as point of contact for client communication on open Accounts Payable and Vendor Management items
•Directed Change Control Board (CCB) meetings and maintained tracking log, handled NCFMS Audit requests, representative for weekly DOL Management Standup and Integrated Product Team (IPT) meetings
•Organized completion and delivery of operational items including Oracle and Treasury payment processes, SAM/CCR vendor file processing, and SF224 reporting as well as distribution of all associated control reports

Related Responsibilities:
•Assisted clients with all aspects of the NCFMS, specifically Oracle Federal Financials R12 and Kofax MarkView using both front end and back end (SQL) for analysis and navigation.
•Prepared Quick Reference Guides (508 compliant), Change Request Forms, QA Test Logs, Certification Forms, and Production Control Reports for a variety of Data Management and Software fixes, system enhancements and upgrades.
•Provided SQL database extracts for reports and audit requests.

Trained and proficient in:
•Oracle Federal Financials R12, SQL, Kofax Markview, QuickTest Professional, MS Project, Excel, PowerPoint, Outlook, E2 Travel, 508 compliance, SDLC

Project Analyst II

I’m the only one in my family who isn’t a teacher.

All four grandparents, both parents, my sister, and my brother have built their careers in education.

Growing up, my life was shaped by opportunities to try new things, ask questions, solve challenges, succeed humbly, fail gracefully, and always share what I learned.

This foundation has profoundly influenced my career in the B2B SaaS world, where I've been able to build products and deliver customer experiences with a teacher’s mindset:

👋 Engaging with people: I build relationships with teams, listening to their specific challenges and goals.
💡 Learning and solving: I ask thoughtful questions and provide transparent, relevant, and actionable solutions.
🤝 Collaborating and adapting: I partner across teams to successfully implement solutions and adapt as new challenges arise.
🎯 Driving results: I work collaboratively to build, market, sell, and optimize products that help businesses succeed.

If you’re interested in connecting, let’s chat! I’m always eager to exchange ideas, solve problems, and learn something new.

taplio

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Ben Wright

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