Ben Kaye

SURREAL

Gimme a sec to settle into the role, and then I'll tell you what I've been up to!

Category & Commercial Manager

Spin Tennis App

• Drew up an events plan to add an additional USP and revenue stream for Spin Tennis App
• Creating and hosting events to further engagement within the Spin Tennis Community
• Sourcing venues to deliver an enjoyable experience for Spin members
• Initial events in 2025 have had 100+ attendees with a positive experience and demand for further events

Event Manager

2 Sisters Food Group

Category Manager within the Poultry division, working across a variety of retail customers:
• Responsible for analysis of all protein space & sales performance for a large convenience retailer, helping deliver "the best presentation across the supply base" (retail buyer), resulting in 20% incremental space and additional SKUs worth £m of pounds to the business
• Led and delivered the development of best-in-class insights reporting website, delivering the team’s category insight, in-store reports and data analysis all in one centralised place for customers
• Produced comprehensive consumer insight report to assist retailers in understanding Christmas purchase decisions
• Used data and analytics skills to redesign and rebuild the Co-op Sales Reporting process to give more profound and more powerful insights to the commercial team, resulting in the award of Employee of the Month
• Led the delivery of category insights for BBQ Season 2024, featuring new image-based market maps

Category Manager

Well Fruited

Co-founder of a drinks brand that used product innovation and fun to address the fact that only 28% of adults consume 5 portions of fruit & veg a day.

Some key accomplishments:
• Co-created the first fruit drink made using all of the fruit, designed to maximise fibre and nutrient content, whilst limiting sugar impact
• Bootstrapped the business through initial product testing phases by using self-taught skills such as web design, branding, financial modelling & prototyping
• Sold over 5,000 bottles as part of initial testing phase, through various channels such as D2C, B2B and live events
• 7m video views across TikTok, YouTube & Instagram
•Charted the growth of the brand alongside my insights into what makes a consumer-business stand out

Co-Founder & CEO

Unrest

Participated in the programme to help strengthen the foundations of the business and fuel the growth of the Well Fruited brand.

As part of the programme:
- Refined our Pitch Deck & proposition
-Built out Financial Projections & models
- Refined brand strategy
- Engaged in the wider Unrest community

Entrepreneur at Unrest (London)

Year Here

Working on solutions to societal problems to deliver positive impact and social change.

Mar - August 2021: Population Health Team, Bromley-by-Bow Health Partnership. Projects included:
• Project Best Start: analysing data to build a profile of young people within Tower Hamlets and help inform decisions on how to give every child the best start in life
• Project Ways of Working: delivered a report that assessed ways of working across the Health Partnership, with recommendations on how to improve ways of working across areas such as meetings, project management and document sharing
• Project Talking Food: organised and facilitated sessions around nutrition and healthy diet for local community members to help improve wellbeing, which results in some "life-changing" results

Sep - Oct 2021: Consultant on a project for Guy's & St Thomas' Foundation around equitable and representative employment for the local area

Social Innovation Fellow

Bakkavor

Working across UK & Ireland on one of the UK's largest retailers on multiple fresh prepared food categories.

Role included delivering first-to-market innovation, long-term strategic planning, stakeholder management, building customer relationships and commercial analysis.

Key accomplishments:
• Shortlisted for Bakkavor Group Innovation Awards for work on Post-Launch Review Process
• Led the introduction of a new software tool to deliver faster, more accurate and in-depth sales reporting on a weekly basis to transform the way the sales teams reported on performance, whilst saving countless hours of data collection
• Worked on a bespoke strategy for Tesco Ireland to adapt offerings to fit the market need, resulting in cutting wastage by 20%
• Launched new product ranges across multiple retailers, cuisines and tiers, worth over £10m in annual sales revenue

Testimonials:
• Attention to detail is fantastic and it’s been a great support

Commercial Manager

Managing key retailer accounts across a variety of Fresh Prepared Foods categories to deliver first to market innovation and profitable business growth.

Responsible for Category Strategy, Promotional Planning and International Projects, achieved through cross-functional working and a commitment to innovative and new working practices.

Key accomplishments:
• Improved forecasting accuracy by c.15%pt through the creation and implementation of an analysis tool
• Established a clear set of category information documentation that enabled the team to become category pioneers through easy-to-access information on product & promotional performance
• Grew an e-commerce account 28% YOY, ahead of the growth trajectory for the retailer overall
• Improve margin performance of at-risk lines through Product Development work to recover of £50k p/a

Testimonials:
Ben is a self-starter and is constantly looking at avenues and ways to add value to the business. 
He has proactively volunteered for add on projects and has been working with grit and determination on PLR (Post Launch Review) project which has been identified as a big opportunity.

Account Manager

Part of the Commercial Team, working directly with two of the UK's largest retailers and a wide range of various stakeholders.

Worked across a variety of Fresh Prepared Foods categories on both projects with retailers and supplier-related projects. This has included forecasting, promotional activity, category management and using specific data sources and systems.

Key achievements:
• Winner of Graduate's Graduate Award (2018) for contribution to the business and experience of graduates on the programme
• Won monthly innovation award for leading a project to save M&S over £1m in food waste on their Italian ready meal category

Testimonials:
Ben has made an impressive start to his career at Bakkavor and is a pleasure to have on the team. His approach is humble, respectful, resilient and committed.

Commercial Graduate

Tesco

Primarily working on promotional strategy and ranging across the Plant-Based ranges within Fresh & Frozen. Helping to deliver double-digit growth in one of the emerging areas within the food industry.

Additionally assisted in the delivery of the 2019 Christmas Party Food Range.

Key accomplishments:
• Ranging recommendations delivered possible incremental sale of £31m and £14m margin for Tesco across chilled & frozen ranges
• Ensured timely launch of Christmas Party Food ranges to ensure all lines were correctly executed in-store

Product Analyst

The Holiday Place

Working in the Product Department which involves:
• Dealing with contracts with suppliers
• Content writing for the website
• Using the dedicated software to manage hotel and flight details

Administration Assistant

XpressionFM

I was:
• Head of Marketing at Xpression FM (www.xpression.fm)
• Xpression FM Saturday Sport Show pundit (www.facebook.com/xpressionsportshow)
• Producer of Highly A-Newsing (www.facebook.com/highlyanewsing)

Head of Marketing

💥 MY BACKGROUND
👨🏻‍💻 I work in Category Management across multiple customers, covering insights, sales analysis and consumer trends
🛒 I've worked with some of the UK's largest retailers on their own label ranges, launching over 100 products
📈 Focusing on sales growth, product assortment and category strategy
🍲 Seconded to work for the UK's largest food retailer in supporting the launch of two new brands
🍊Co-founder of Well Fruited; developing first-to-market innovation; a drink with half the sugar of a juice/smoothie, with 4k+ units sold and over 7m times across TikTok, Instagram & YouTube!
🎾 I once won the Junior Tennis Tournament at my local tennis club, so am always up for a game

💥 TESTIMONIALS
▶️ "The guys who created and make the product [Well Fruited] are extraordinary, they fully deserve the success coming their way!"
▶️ "Your ability to spot the smallest details in a giant spreadsheet of numbers is unreal"
▶️ "A deserved winner of Employee of the Month for going above and beyond in helping the team"

Feel free to connect with me to chat...or for a game of tennis 🤝

Co-Founder

Co-founder of a Food & drink brand using product innovation and fun to address the fact that only 28% of adults consume 5 portions of fruit & veg a day.

Some key accomplishments:
• Co-created the first fruit drink made using all of the fruit, designed to maximise fibre and nutrient content, whilst limiting sugar impact
• Bootstrapped the business through initial product testing phases by using self-taught skills such as web design, branding, financial modelling & prototyping
• 6m video views across TikTok, YouTube & Instagram
•Charting the growth of the brand alongside my insights into what makes a consumer-business stand out

Elements Brand Management

Elements Brand Management  - Unlock your brand's potential so you can stand out from the competition and create impact.  
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WHAT WE DO - Most brand's struggle to unlock their full potential and subsequently lose out to inferior competition, fail to resonate with their audience and are confused how to address this. Elements Brand Management provides branding and brand strategy to unlock your brand's potential so you can stand out from the competition and create impact. This results in a differentiated brand, strong internal culture and growth. 
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HOW WE DO IT - Three Step Process
1. Schedule a Call
2. Create a customised plan for your brand
3. Execute the plan together 
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WHAT WE OFFER
Branding Services 
- Brand Audit
- Brand Workshop (currently virtual due to COVID-19)
- Brand Positioning
- Brand Strategy
- Brand Design
- Brand Management

Schedule your complimentary 30 min Brand Review session - https://bit.ly/2Mx0mNd⠀⠀⠀ ⠀
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“Your brand is the single most important investment you can make in your business”
— STEVE FORBES, EDITOR IN CHIEF OF FORBES MAGAZINE
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“Branding is the process of connecting good strategy with good creativity”
— MARTY NEUMEIER, AUTHOR OF “THE DESIGNFUL COMPANY”

Creative Director

Spillers of Chard

Maintain and Update 2 Web Sites making sure that all the latest technology and standards are met. Coordinate Search Engine optimization, Online marketing, in house blogging, social media and Email campaigns. Tasked to consistently update the design and feel of the sites and extend with added functionality and new landing pages based on current offers and campaigns. Recently been aiding with Web Applications in House for the local Intranet.

Creative Design, Digital Marketing and Web Design | Social Media Manager | SEO Manager

Four Elements Design

Beautiful web sites and strategic brand solutions that work to grow your business

WHAT WE DO - Most business and brands find it hard to generate business through their website and gain clarity in their marketing. Our process helps them to build a brand and website that stands out from the competition and grows their business. Our clients gain clarity on their brand, grow their business and gain a website that works for them to generate leads.

HOW WE DO IT - Three Step Process
1. Schedule a Call
2. Create a customised plan for your brand
3. Execute the plan together 

WHAT WE OFFER 
- Web Design + Development
- UI / UX Design
- Ecommerce
- Branding 
- SEO + PPC Management
- Digital Marketing

Start your journey - www.fourelementsdesign.co.uk

Daneswood

My First Job in the Web Design World at Daneswood web solutions Exeter. Worked for a few months in between two stints of traveling duties included maintenance to existing sites, some design and build from scratch. Great working environment with great people who taught me alot fantastic design company.

Junior Web Designer

Wed Designer

Helping brands unlock their potential | Brand Strategist | Agency Founder | Voice of The Unified Brand Podcast

Empowering businesses to build powerful brands that break through the noise and stand out from the competition – one strategy at a time.

I’m the founder of Elements, a brand strategy, design, and marketing agency dedicated to helping businesses unify their brand through our Unified Brand Framework. Whether revitalising established brands or guiding startups from the ground up, We focus on creating impactful, memorable, and differentiated brands that resonate with their audience and drive growth.

At Elements, we believe a unified brand is the key to long-term success. Our strategy-first approach combines insights, creativity, and innovation to deliver transformations that not only help brands stand out but thrive.

Here’s how we can help:

Brand Strategy: Comprehensive audits, workshops, and positioning strategies to build a solid foundation for growth.
Brand Design: Visual identities that captivate – from slight evolutions to complete overhauls.
Brand Marketing: Tailored strategies to amplify your voice and engage your audience effectively.

For ongoing support, we offer Brand as a Service (BAAS), providing businesses with the tools and guidance they need to maintain consistent, impactful branding over time.

I work with innovative startups and established businesses who are passionate about growth and eager to create brands that truly matter.

What drives me? Helping businesses unlock their full brand potential. There’s nothing more rewarding than seeing a brand evolve, inspire, and connect with its audience in meaningful ways.

If you’re ready to unlock your brand’s full potential, let’s connect! Start by exploring our free Brand Power Assessment or scheduling a discovery call to see how Elements can help your business thrive.

Get your brand power score - https://brandpowerscore.co.uk

Schedule a brand stratey discovery call - www.elementsbrandmanagement.co.uk/schedule-a-call




Listen to The Unified Brand PODCAST here:

iTunes: https://podcasts.apple.com/gb/podcast/the-unified-brand-brand-building-and-strategy-podcast/id1515780484

Spotify: https://open.spotify.com/show/54G4g8PzLZigYDVOi1zYKo?si=-OD1uGbUR62RrELtmtrjFQ

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“Your brand is the single most important investment you can make in your business”
— STEVE FORBES, EDITOR IN CHIEF OF FORBES MAGAZINE
⠀⠀⠀ ⠀
“Branding is the process of connecting good strategy with good creativity”
— MARTY NEUMEIER, AUTHOR OF “THE DESIGNFUL COMPANY”

Chris Outlaw

Strong brands aren't built on luck.

They're built on storytelling that sticks, the kind that creates meaning, sparks emotion, and drives demand.

Here are 4 storytelling hacks I use with every brand I build:

1. Use Tension
Every great story starts with stakes.
If your audience doesn’t feel what they could win or lose, they won’t care.
No tension? No retention.
Tension gives your brand urgency and relevance. Use it.

2. Use Symbol Systems
Stories stick when symbols speak louder than words.
Our brains are wired to remember visuals, motifs, and metaphors,  not abstract claims.
Think: archetypes, sensory cues, recurring images.
Nike doesn’t say “overcome obstacles.”
They show grit, fire, sweat, struggle, and glory.
The best brands feel like they exist in their own world. Symbols build that world.

3. Show, Don’t Tell
Saying you’re innovative isn’t enough.
Show us what that looks like.
Scene > Adjective. Behavior > Buzzwords.

4. Anchor in Identity
The best brand stories are never just about the brand.
They’re about who your audience becomes through the brand.
Apple doesn’t just sell devices.
They sell “the creative who thinks differently.”
When your story reflects a transformed identity, your brand becomes unforgettable.

People forget data.
They remember emotion. Meaning. Transformation.
That’s what storytelling delivers and what strategy demands.

—
Want to make 2026 the year you leave the competition behind?

I'm running a 3 session brand sprint in January that covers: 

1. Brand Clarity and Foundations
2. Positioning, proposition, personality and differentiation
3. Brand expression, communication and action plan

Comment “sprint” and I’ll send you the details.

#BrandStrategy #Storytelling #MarketingLeadership #businessgrowth

Helping ambitious brands transform confusion into clarity by unifying their strategy, story and identity | Brand Strategist | Agency Founder | Host of The Unified Brand Podcast

4 Storytelling Hacks

The Only Thing Your Competitors Can’t Copy.

Most businesses try to differentiate through campaigns, features, offers, or design tweaks.

But those things can be copied overnight.
Your real differentiator isn’t what you sell, it’s how you see the world.

Your philosophy.
Your story.
Your meaning.
Your way of doing things.
Your lived experience.
Your approach to solving problems.

That’s the part no competitor can ever replicate.

And here’s the twist:
Most founders don’t articulate this.
Most teams don’t know it.
And most brands never express it.

But once you do, everything changes, the way you tell your story, the way you show up, the way your audience recognises you, remembers you and ultimately chooses you.

Your point of view is your power.
Use it.

If you're unsure what actually makes your brand different, I can help.

Book a brand discovery call 
https://lnkd.in/eZpbcKzp 

#brandstrategy #businessgrowth #brandpositioning #mindset #marketingstrategy

Most brands are stuck in the same trap:

Trying to compete their way to the top.
But in a crowded market, being "better" won't save you.

Because:
• Buyers can't tell the difference.
• You’re stuck in a comparison game.
• Margins shrink while effort explodes.

The best product doesn’t win.
The best-known category does.

Want to lead?
Stop competing for market share.
Start creating the market itself.

That’s what category kings do.
They don’t win the game.
They change the game.

In this carousel, I’ll show you:
Why competing is a race to the bottom
How category leaders dominate perception
A 4-step method to build your own market

🔽 Swipe through to escape the competition trap and save this post for later.

👇 Comment “CREATE” if you’re ready to lead and I'll send you a link to a recent resource on becoming a category king. 

If you are looking to make 2026 the year you change the game and leave the competition behind, join me for my January brand sprint: 

• Get crystal-clear on what your brand stands for
• Nail the positioning that separates you from competitors
• Turn “we’re not sure” into a focused growth direction
• Build a brand your team can actually rally behind

Claim your spot and make 2026 the year your brand finally clicks. (Limited spaces) sign up here - https://lnkd.in/e8eMCw4c 

#CategoryDesign #BrandStrategy #MarketPositioning #StartupStrategy #BusinessGrowth #ProductMarketing

Category Design and The Power Of Creating The Kingdom

Most brands are fighting for attention.
But the brain doesn’t care about noise.
It pays attention to what’s distinct, and what it’s hard-wired to notice.

The brain is built to ignore the ordinary.
It tunes into what’s novel, consistent, and impossible to ignore.
Most brand strategies forget that.

We obsess over colours, copy, and campaigns,
but ignore how the brain actually processes, remembers, and connects with brands.

The truth?
Your brand doesn’t live in your logo.
It lives in the mind of your audience.

If you want to build a brand that people remember, trust, and buy from, you need to understand how their brain works.

That’s why I created this:
👉 “7 Neurobranding Hacks to Take Your Brand to New Heights”
A 10-slide carousel breaking down the science of unforgettable brands.

What’s inside:
• How Nike uses emotional storytelling to anchor memory
• Why Coca-Cola builds trust through visual consistency
• How McDonald’s owns a sensory trigger that sparks recall
• What Disneyland teaches us about ending on a high note

Backed by neuroscience
Proven by the world’s most iconic brands
Built for marketers, founders, and brand builders who want to stand out

Swipe through the carousel to:
• Build brand trust faster
• Trigger emotional connection
• Leave a lasting mental imprint

Want to go deeper?
Comment below or DM me “Neurobrand” and I’ll send you a few free resources to help you apply these hacks to your brand.

And don’t forget to save this post, you’ll want to come back to these later.

#BrandStrategy #NeuroMarketing #MarketingPsychology #BrandBuilding  #MarketingStrategy #BusinessGrowth

7 Neurobranding Hacks To Take Your Brand To New Heights

Struggling campaigns.
Low engagement.
Price-sensitive customers.

These are rarely marketing problems.
They’re usually positioning problems.

Before you burn the house down with a full rebrand or reposition...
Make sure you’re not missing the foundation.

Positioning = Clarity
Repositioning = Evolution

In this week’s The Unified Brand Podcast, I unpack the difference between the two, and help you figure out which one your brand actually needs.

Listen if you're wondering:
• Why your messaging feels "off" or disconnected
• Whether it’s time to reposition or just clarify
• How brands like Netflix, Apple & Old Spice evolved with precision
• The 3-question test to find your brand's root issue
• What to fix first before throwing more money at campaigns

Short attention span?
Catch the 60-second short for a quick insight, then dive into the full episode for actionable clarity.

🔗 Listen to the episode here: https://lnkd.in/eVtnTy3U

If you find it useful, consider leaving a rating or review, it helps others discover the show.

#BrandStrategy #Positioning #MarketingStrategy #Rebranding #BusinessGrowth #BrandClarity #UnifiedBrandPodcast

They spent $4,500 on a video.
Five years later?
They built a $1B brand.
That’s the origin story of Dollar Shave Club.

Here’s how they went balls-to-the-wall building a brand that changed the game
 
1. They told a f**ing great* story
Not the founder-backstory snoozefest.
A real, bold, unexpected narrative.
They made Mike Dubin the relatable main character.
He wasn’t a CEO.
He was you, annoyed by overpriced razors and nonsense.
The punchline?
They didn’t just tell their story.
They made you, your grandpa, and everyone else the hero.

2. They picked a villain
Every great brand needs one.
Dollar Shave Club took aim at Gillette and the bloated shaving industry.
They weren’t selling razors.
They were fighting for the little guy.
That’s how you build trust, fast.

3. They built a world, not just a brand
DSC didn’t stop at a funny ad.
They created a world you wanted to live in.
A warehouse run by Mike, Alexandra, and a bear.
(Yes, really.)
They made buying razors... entertaining.

So, can a $4,500 video become the greatest brand campaign of all time?
You tell me 👇
What’s one ad you think beats Dollar Shave Club’s debut?

--------------------------------

Ready to build a brand that actually punches above its weight?

Choose your next step:
1️⃣ Book a free Discovery Call
2️⃣ Take the Brand Power Assessment 
3️⃣ Join the January Brand Sprint

Links in the comments below. 

No fluff. Just bold strategy for brands that want to win.
Let’s make your brand unforgettable 

#BrandStrategy #MarketingTips #StartupMarketing #BrandGrowth #brandmarketing

In a crowded market, being different isn’t enough.

To truly stand out, you need to create a category where you’re the only option.

That’s what category design is all about, and it’s how brands like:
Salesforce created “cloud-based CRM”
HubSpot invented “inbound marketing”
Tesla became a movement, not just a car company

They didn’t compete.
They reframed the game.

Here’s what category kings do differently:
They shape perception, defining the problem and the solution
They command loyalty, customers believe in them
They escape comparison, they own the space

And the kicker?
💥 76% of market value goes to the category king.
That’s not just branding. That’s business strategy.

In Part 1 of this video, I break down:
• What category design really is
• How to know if you should build your own category
• The “magic triangle” behind every category leader
• Real-world examples that changed entire industries
Watch Part 1 on LinkedIn now.

Then hit YouTube for Part 2 where I share:
→ The 6 steps to design your own category
→ The exact questions to ask
→ How to build a brand no one can ignore

👉 I drop videos every single week on our agency YouTube channel to help you build an unforgettable brand that doesn’t play by the rules.

Watch the full video here on YouTube and remember to Like, hype and subscribe on YouTube so you don’t miss the next drop. - https://lnkd.in/eTAw5wQd 

#BrandStrategy #CategoryDesign #ContentMarketing #Positioning #Startups #MarketingStrategy

The volume’s dropping.

Fewer calls.
Fewer emails.
Fewer WhatsApp pings.

But don’t mistake the silence for nothingness.

This time of year?
It reveals what’s really been happening under the surface.

• What ideas did you abandon too quickly?
• What content did your audience actually respond to?
• Where did your brand start to feel… off?

This isn’t about rushing to fix or replan.
It’s about listening.

When the noise fades, patterns appear.
So does tension.
So do blind spots.
And if you’re paying attention,
You’ll notice them.

Want a sharper way to identify your blind spots?
Take the Brand Power Scorecard to get a fast snapshot of what’s working, and what’s not. - https://lnkd.in/eHfhNNUS

🗓️ Then on Jan 8, we kick off the next Brand Sprint.
If clarity is your goal for 2026, this is where we build the foundations.
Limited spots. - https://lnkd.in/e8eMCw4c

This week is for awareness.
Next month? We build with it.

#brandstrategy #marketingstrategy #brandclarity #brandpositioning #businessgrowth

taplio

The Battle

Ben Kaye

Chris Outlaw

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taplio

The Battle

Ben Kaye

Chris Outlaw

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Outlaw's LinkedIn Performance

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