The SaaS CFO

The top source for SaaS metrics, finance, and accounting education and templates. The SaaS CFO also offers fractional SaaS CFO services and coaching.

Ben's SaaS templates have been downloaded 100,000+ times and counting.

Founder

Extend

At Extend, we help B2B companies collect cash faster with less manual effort. No more manual emails, Post-it notes, Outlook reminders, and reminders from your CFO.

B2B SaaS finance and accounting teams automate laborious, uncoordinated workflows around account receivables and payment collections. Put your cash collections on auto-pilot and free up staff time.

Co-Founder

The SaaS Academy

The top online and in-person academy teaching SaaS finance and metrics. 3,000+ companies and 15,000+ students enrolled. Join our SaaS community!

Maxio

Maxio helps businesses accelerate growth efficiency with the industry’s only all-in-one billing and financial operations platform purpose-built for B2B SaaS.

Advisor

SaaS Metrics Standards Board

Founding Member

Mobile Solutions

Chief Financial Officer

Cartegraph

Revamped the finance and accounting function for a successful exit to private equity.

Vice President and Chief Financial Officer (CFO)

Provided finance and operational leadership to US subsidiary of German-based RIB Group – a leading global provider of ERP software solutions to the construction industry. Responsibilities include all aspects of finance, accounting, tax, treasury, human resources, research and development, services, and support. Hired to bring structure and process improvements to functional areas and execute US and Canadian expansion plan.

Executive Vice President and Chief Financial Officer (CFO)

Pinnacle Airlines Corp.

While Director of FP&A at Pinnacle Airlines Corp., Ben implemented an improved FP&A structure and process to support a rapidly growing organization.  Within his first year, he sourced and implemented a new planning and reporting system to move away from an offline, Excel-based system.  Through this technology and process redesign, his team reduced Pinnacle’s annual budget season from three to two month and introduced a detailed, monthly forecasting package.  Other improvements included new management performance reporting through monthly close packages, leading to earlier corrective action of operating variances.  With better data and analysis, his team created a new cost and revenue allocation system to determine profitability by product line and a more sophisticated process to bid on RFP’s.  Ben also developed Pinnacle’s first external finance training course in partnership with the University of Memphis.

Director, Financial Planning & Analysis (FP&A)

A.D.A.M., Inc.

As the first financial planning and analysis hire, Ben created many "firsts."  This included a weekly revenue forecast for the CEO using bookings data while applying software revenue recognition standards and a complex financial statement forecasting model.  Ben partnered with product managers on investment decision analysis and product pricing reviews to align R&D and related operating expenses with projected product revenues.  He also decoded customer pricing plans from a previously off-shored process.

Manager, FP&A

The SaaS CFO | The #1 source for SaaS finance education. Video lessons, content, templates, and communities to accelerate your SaaS and career.

WHAT I DO:  I help SaaS companies via fractional SaaS CFO services, coaching, and courses in SaaS metrics and finance.  I help companies achieve financial improvement and transparency via a SaaS finance framework that links operations to finance.

WHO I HELP:  I help SaaS founders, finance/accounting, and investors.

WHY IT WORKS:  Translating the operational story into consumable numbers is the key to driving corporate performance and understanding the economics of SaaS businesses.

WHAT MAKES ME DIFFERENT: From debits and credits to financial forecasting to M&A, my experience has not just been silo’ed in the accounting or finance track, but both sides of the desk.  My operations background at several airlines has improved my ability to translate operational performance into improved financial understanding and foresight. My on-the-job experience as a SaaS CFO has allowed me to help thousands of SaaS founders and finance teams.

Ben Murray

AllFactors

AI Web & Marketing Analytics for B2B 
Automatically measure conversions, button clicks, blog posts readership, videos, product pages engagement, ads, multi-touch attribution, journey touch points. Track all your marketing automagically with AI, no code. Get actionable insights in seconds!

Enrich with CRM and see every stage of the funnel. Analyze spend ROI and do more of what works.

Co-founder & CEO

Startups

I've been helping select founders to shape their marketing: bring structure, strategy and best practices to their marketing team to take their startups to the next level.

Fractional CMO

VoxSnap

The easiest way for companies to create and measure audio and voice experiences by turning blog posts into podcasts.

Thrive Global

I love writing about startups, growth, marketing, and tell the inspiring stories of founders.

Contributing Writer

Consulting and Advising

Metrics and Measurement
Marketing & Growth Strategy
Content Marketing
SEO and Organic
Ads for Google, Facebook, Linkedin, Twitter
Lifecycle Marketing

Marketing & Growth Advisor

Vyu Labs

I managed product and marketing for the Vyu Labs brands: VydeoCorp, StarTime app, and Talkin app.
Vyu Labs was a venture backed Silicon Valley startup. Dedicated to creating the emotional connection between influencers and fans over live video. The mission is to empower influencers (artists, celebrities, sports stars, luminaries, journalists) and their agencies to deliver a brand-safe video interaction experience with fans from all social networks.

Product & Marketing 

Innowest Inc. Silicon Valley Entrepreneurship and Innovation Center

Guided innovators at the entrepreneurship center (co-working space, fund).
Supported members with:
Operations strategy
Product & Marketing 
Partnership initiatives
Business development advice

Entrepreneur in Residence

VentureOut

This was my first startup. Learned a lot! It was a location based social networking app for people with similar activity interests like running, rock climbing, kiteboarding, cycling and more. Solving the loneliness problem. Built and launched from an idea to reality. It had 10k users, enabled people to meet for activities.

Coldwell Banker Real Estate Saratoga, Dafna Mizrahi

Created and managed different marketing projects:
Social media strategy
Email marketing
Search engine optimization
Events & seminars planning and execution
Staff training

Marketing Project Manager

Sapir Academic College

Assessment and recruitment of student candidates for Tech positions
HR Department

Assessment and Recruitment

The only thing that can limit you is believing that you’re limited. Become limitless.  

Steve Jobs: “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.

Almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”  

helenaronis.com/you-are-already-naked-there-is-no-reason-not-to-follow-your-heart

taplio

The Battle

Ben Murray

Helena Ronis

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