The SaaS CFO

The top source for SaaS metrics, finance, and accounting education and templates. The SaaS CFO also offers fractional SaaS CFO services and coaching.

Ben's SaaS templates have been downloaded 100,000+ times and counting.

Founder

Extend

At Extend, we help B2B companies collect cash faster with less manual effort. No more manual emails, Post-it notes, Outlook reminders, and reminders from your CFO.

B2B SaaS finance and accounting teams automate laborious, uncoordinated workflows around account receivables and payment collections. Put your cash collections on auto-pilot and free up staff time.

Co-Founder

The SaaS Academy

The top online and in-person academy teaching SaaS finance and metrics. 3,000+ companies and 15,000+ students enrolled. Join our SaaS community!

Maxio

Maxio helps businesses accelerate growth efficiency with the industry’s only all-in-one billing and financial operations platform purpose-built for B2B SaaS.

Advisor

SaaS Metrics Standards Board

Founding Member

Mobile Solutions

Chief Financial Officer

Cartegraph

Revamped the finance and accounting function for a successful exit to private equity.

Vice President and Chief Financial Officer (CFO)

Provided finance and operational leadership to US subsidiary of German-based RIB Group – a leading global provider of ERP software solutions to the construction industry. Responsibilities include all aspects of finance, accounting, tax, treasury, human resources, research and development, services, and support. Hired to bring structure and process improvements to functional areas and execute US and Canadian expansion plan.

Executive Vice President and Chief Financial Officer (CFO)

Pinnacle Airlines Corp.

While Director of FP&A at Pinnacle Airlines Corp., Ben implemented an improved FP&A structure and process to support a rapidly growing organization.  Within his first year, he sourced and implemented a new planning and reporting system to move away from an offline, Excel-based system.  Through this technology and process redesign, his team reduced Pinnacle’s annual budget season from three to two month and introduced a detailed, monthly forecasting package.  Other improvements included new management performance reporting through monthly close packages, leading to earlier corrective action of operating variances.  With better data and analysis, his team created a new cost and revenue allocation system to determine profitability by product line and a more sophisticated process to bid on RFP’s.  Ben also developed Pinnacle’s first external finance training course in partnership with the University of Memphis.

Director, Financial Planning & Analysis (FP&A)

A.D.A.M., Inc.

As the first financial planning and analysis hire, Ben created many "firsts."  This included a weekly revenue forecast for the CEO using bookings data while applying software revenue recognition standards and a complex financial statement forecasting model.  Ben partnered with product managers on investment decision analysis and product pricing reviews to align R&D and related operating expenses with projected product revenues.  He also decoded customer pricing plans from a previously off-shored process.

Manager, FP&A

The SaaS CFO | The #1 source for SaaS finance education. Video lessons, content, templates, and communities to accelerate your SaaS and career.

WHAT I DO:  I help SaaS companies via fractional SaaS CFO services, coaching, and courses in SaaS metrics and finance.  I help companies achieve financial improvement and transparency via a SaaS finance framework that links operations to finance.

WHO I HELP:  I help SaaS founders, finance/accounting, and investors.

WHY IT WORKS:  Translating the operational story into consumable numbers is the key to driving corporate performance and understanding the economics of SaaS businesses.

WHAT MAKES ME DIFFERENT: From debits and credits to financial forecasting to M&A, my experience has not just been silo’ed in the accounting or finance track, but both sides of the desk.  My operations background at several airlines has improved my ability to translate operational performance into improved financial understanding and foresight. My on-the-job experience as a SaaS CFO has allowed me to help thousands of SaaS founders and finance teams.

Ben Murray

Emirates Flight Catering

Senior Financial Analyst

Spark Financial Holdings

Analyst  - corporate finance 

SGA CONSULTANCY SERVICES PRIVATE LIMITED

# Handled GMR Group company audits & Management reporting , Treasury,business valuation , forecasting, market research, Strategy formulation & business case study for sick units

Audit & Financial Analyst

Sundaram & Srinivasan

Audit Executive

Sundaram Amc Limited

Associate

Sudha & Co

Financial Services Consultant

The Happy Project Events

R Mukunthan & Co

K S academy

Secretary

Parryware Roca

Internal Audit Assignment  specializing in freelance engagements, with a focus on reconciliation projects for Parryware ROCA. Proven expertise in conducting comprehensive audits to ensure financial accuracy, regulatory compliance, and operational efficiency. Skilled in analyzing financial data, identifying discrepancies, and implementing corrective actions. Demonstrated ability to work independently and deliver high-quality results within set deadlines. Committed to supporting organizations in optimizing their internal controls and risk management processes.

Internal Audit

"Data-driven finance professional with a strong background in finance and closely follow sustainable finance (ESG), interested in research and  analytics. I have  completed a Post graduate program in Data Science and Business Analytics, University of Texas ,(Ranked #2 globally for analytics) which helped my enchance and equip my skills to extract valuable insights from complex datasets.

As a finance enthusiast, I am currently pursuing the prestigious Chartered Financial Analyst (CFA) designation to further enhance my understanding of investment analysis and portfolio management. This pursuit reflects my commitment to continuous learning and staying at the forefront of the rapidly evolving financial landscape.

With a blend of financial expertise and analytical acumen, I possess a unique ability to derive actionable intelligence from data, driving informed decision-making and enabling organizations to thrive in today's data-rich world. 

Driven by curiosity and a desire to solve complex problems, I thrive in collaborative environments where I can contribute my analytical skills to drive business growth and optimize outcomes. I am passionate about utilizing data-driven insights to deliver impactful solutions and make a meaningful impact on the bottom line.

If you are seeking a dynamic and results-oriented professional who combines a finance background with strong analytical capabilities, let's connect and explore how we can collaborate to achieve mutual success. Would be happy to work and collaborate under an experienced, knowledgeable professional to enhance,groom & equip myself  and  in turn to contribute in the field "

taplio

The Battle

Ben Murray

Lakshmi Srinivasan

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