The SaaS CFO

The top source for SaaS metrics, finance, and accounting education and templates. The SaaS CFO also offers fractional SaaS CFO services and coaching.

Ben's SaaS templates have been downloaded 100,000+ times and counting.

Founder

Extend

At Extend, we help B2B companies collect cash faster with less manual effort. No more manual emails, Post-it notes, Outlook reminders, and reminders from your CFO.

B2B SaaS finance and accounting teams automate laborious, uncoordinated workflows around account receivables and payment collections. Put your cash collections on auto-pilot and free up staff time.

Co-Founder

The SaaS Academy

The top online and in-person academy teaching SaaS finance and metrics. 3,000+ companies and 15,000+ students enrolled. Join our SaaS community!

Maxio

Maxio helps businesses accelerate growth efficiency with the industry’s only all-in-one billing and financial operations platform purpose-built for B2B SaaS.

Advisor

SaaS Metrics Standards Board

Founding Member

Mobile Solutions

Chief Financial Officer

Cartegraph

Revamped the finance and accounting function for a successful exit to private equity.

Vice President and Chief Financial Officer (CFO)

Provided finance and operational leadership to US subsidiary of German-based RIB Group – a leading global provider of ERP software solutions to the construction industry. Responsibilities include all aspects of finance, accounting, tax, treasury, human resources, research and development, services, and support. Hired to bring structure and process improvements to functional areas and execute US and Canadian expansion plan.

Executive Vice President and Chief Financial Officer (CFO)

Pinnacle Airlines Corp.

While Director of FP&A at Pinnacle Airlines Corp., Ben implemented an improved FP&A structure and process to support a rapidly growing organization.  Within his first year, he sourced and implemented a new planning and reporting system to move away from an offline, Excel-based system.  Through this technology and process redesign, his team reduced Pinnacle’s annual budget season from three to two month and introduced a detailed, monthly forecasting package.  Other improvements included new management performance reporting through monthly close packages, leading to earlier corrective action of operating variances.  With better data and analysis, his team created a new cost and revenue allocation system to determine profitability by product line and a more sophisticated process to bid on RFP’s.  Ben also developed Pinnacle’s first external finance training course in partnership with the University of Memphis.

Director, Financial Planning & Analysis (FP&A)

A.D.A.M., Inc.

As the first financial planning and analysis hire, Ben created many "firsts."  This included a weekly revenue forecast for the CEO using bookings data while applying software revenue recognition standards and a complex financial statement forecasting model.  Ben partnered with product managers on investment decision analysis and product pricing reviews to align R&D and related operating expenses with projected product revenues.  He also decoded customer pricing plans from a previously off-shored process.

Manager, FP&A

The SaaS CFO | The #1 source for SaaS finance education. Video lessons, content, templates, and communities to accelerate your SaaS and career.

WHAT I DO:  I help SaaS companies via fractional SaaS CFO services, coaching, and courses in SaaS metrics and finance.  I help companies achieve financial improvement and transparency via a SaaS finance framework that links operations to finance.

WHO I HELP:  I help SaaS founders, finance/accounting, and investors.

WHY IT WORKS:  Translating the operational story into consumable numbers is the key to driving corporate performance and understanding the economics of SaaS businesses.

WHAT MAKES ME DIFFERENT: From debits and credits to financial forecasting to M&A, my experience has not just been silo’ed in the accounting or finance track, but both sides of the desk.  My operations background at several airlines has improved my ability to translate operational performance into improved financial understanding and foresight. My on-the-job experience as a SaaS CFO has allowed me to help thousands of SaaS founders and finance teams.

Ben Murray

Firm Studio 

Gaiamer Biotechnologies, Inc.

Investor

Valor Coffee

ReNew Group CPA Profit Coaching

Growth Advisor, Investor

IRIS Software Group

P&L Responsibilities
Aided in transition from founder-led to functional corporate structure
Advise on N.A. Accounting market
Helped talented team members find footing

Vice President

Right Networks

* Focused on finding intersections of value for accounting professionals 
* Steward the trust given to us on behalf of our clients 
* Work across teams to challenge thinking and find opportunities for operational improvement
* Evolve company value proposition to accounting professionals within Public Accounting & SMBs
* Meet P&L goals that enable reinvestment 
*Grow!!!

VP & GM, Custom Cloud

Xcentric

* In charge of revenue growth and product strategy 
* Supported a great team of sales and marketing professionals 
* Built out systems and processes to scale efforts
* Worked across functions to adapt product to market conditions  
* Successfully exited the business via acquisition to a great partner in Right Networks

VP of Sales & Market Strategy

*Implemented new brand direction and product strategy
*Acted as a face of the company to the marketplace
*Continued role of managing strategic relationships in the profession

Director of Marketing

*Developed strategic relationships with software providers, industry associations, and channel partners. 
*Managed the company’s top accounts
*Started West Coast sales presence

Strategic Accounts Manager

Owned the client base and converting them to our latest recurring revenue service offerings.

Account Manager

T-Tech, Inc.

Marketing Director

Auxano LLC

Intern

A proven leader of people, product, and the P&L. I specialize in working across teams to build a cohesive strategy that rallies both people and profit.

taplio

The Battle

Ben Murray

Roy Keely

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