The SaaS CFO | The #1 source for SaaS finance education. Video lessons, content, templates, and communities to accelerate your SaaS and career.

WHAT I DO:  I help SaaS companies via fractional SaaS CFO services, coaching, and courses in SaaS metrics and finance.  I help companies achieve financial improvement and transparency via a SaaS finance framework that links operations to finance.

WHO I HELP:  I help SaaS founders, finance/accounting, and investors.

WHY IT WORKS:  Translating the operational story into consumable numbers is the key to driving corporate performance and understanding the economics of SaaS businesses.

WHAT MAKES ME DIFFERENT: From debits and credits to financial forecasting to M&A, my experience has not just been silo’ed in the accounting or finance track, but both sides of the desk.  My operations background at several airlines has improved my ability to translate operational performance into improved financial understanding and foresight. My on-the-job experience as a SaaS CFO has allowed me to help thousands of SaaS founders and finance teams.

Ben Murray

A proven leader of people, product, and the P&L. I specialize in working across teams to build a cohesive strategy that rallies both people and profit.

Roy Keely

There's a new kind of helpless. The AI Brownout

I'm working in Excel on a cash flow model. It's a piece of art.
AI built most of it—and it's AMAZING.

The model is now too intricate to safely touch on my own. And when the AI taps out mid-session—I'm stuck—just staring at a spreadsheet I own but can't really use until the lights come back on.

We talk a lot about what AI makes possible. Less about what happens when you've built something you no longer understand.

Welcome to the future.

Building software WITH & FOR professional service firms

If you think the next stage of your career happens AFTER you get a:
-certification
-credential
-degree

You are mistaken. Stop it. 
The new world doesn't care about any of those things. 
Get to work!

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The Battle

Ben Murray

Roy Keely

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taplio

The Battle

Ben Murray

Roy Keely

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roy Keely's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRoy Keely's LinkedIn Performance