Builderz GmbH

Mehr Menschen erreichen.
Wir helfen bei Ihrem Personal Branding & Corporate Influencing auf LinkedIn.

Gründer & Geschäftsführer

Hochschule für Musik und Theater München

Im Rahmen des Studiengangs "Digitale Kommunikation" darf ich den Studierenden im Modul "Kommunikation im Zeitalter der KI" mein Wissen und Erfahrungen rund um digitale Kommunikation, Personal Branding und Nutzung von KI für Kommunikation näher bringen. Aber wir werden uns auch mit dem Thema Web3 im Kontext von Kommunikation auseinandersetzen und auch darüber hinaus einen Blick auf die Kommunikation unserer KI-Zukunft werfen.

Dozent

Bernhard Neumann

Sharing my experience and knowledge to facilitate a successful entry into the Web3 space for brands and companies. With training, strategies, and appropriate communication. Together, we find out if and how your company can utilize the opportunities of the technology in order to further your company's growth.

Branding & Emerging Tech Strategist

Bernhard Neumann Podcast

Let's explore Web3 use cases together and learn from experts and builders in the space.

Host

SIRIUS

Advisor

LOBECO GmbH

Development & Execution of Social Media Marketing & Digital Marketing Strategies

Consultant

Junior Consultant

Praktikant

PGA Golf Playing Professional

Oklahoma State University

From 2007 till 2012 I was on the Oklahoma State University Golf Team. At that time, the golf team was ranked as the best college golf team in the US twice, while being in the Top 3 every single year. I played several events alongside my team mates of which many have become very successful professional golfers after their college career. Rickie Fowler, Peter Uihlein, Morgan Hoffman, Kevin Tway, Sean Einhaus and Taylor Gooch are some of them who play professionally on the highest level (PGA Tour, European Tour).

Oklahoma State University Golf Team

Deutscher Golf Verband e.V.

Deutsche Nationalmannschaft Golf (Herren)

After having been in the Bavarian state team for 5 years, I was called into the German national team at the end of the 2003 golf season. 

During my time on the team, I played several team championships including the European Team Championship. Also, I represented my country in well over 20 international individual events.
My biggest individual achievement during that time came in 2005, when I became the first German to win the prestigious The Boys Amateur Championship.

Deutsche Nationalmannschaft Golf (Jungen)

Brand Strategist | I write about how brands can unlock Web3 to grow their business | Former professional golfer

The personal brand wins. However, most decision-makers still don't understand this.

They build logos, websites, and corporate designs with their teams. But the truth is simple: 77% of consumers prefer to buy from companies whose founders have a strong personal brand.

The numbers don't lie.

As a leader, you face a crucial choice: chase digital or take off in person. There is no longer a middle way.

I am Bernhard Neumann. And I have a clear mission.

I transform ambitious founders and executives into digital personalities with real impact. Period.

As a former professional golfer and German national player, I learned at the highest level what precision, strategic thinking, and relentless excellence mean. Today, these principles are the foundation of my agency Builderz, with which we pursue a clear mission: To make your personal brand shine and achieve measurable business results.

Why personal branding is crucial for you:

- People buy from people they trust
- Personal profiles achieve up to 20x more visibility on LinkedIn than company pages
- The more time people spend with your content, the deeper their trust becomes

You don't need a huge team or a budget in the millions.

What you need is a strategy that works.

One of our clients started from scratch just 6 months ago. Today, he reaches over 550,000 people in his target group. In total, we look after more than 55 million followers. Not somehow, but strategically, with measurable goals.

Our programs - from the Executive Influence Program to Corporate Influencer Training - are based on a simple promise:

Your digital presence grows every week. Your company's turnover grows with it. Your time investment remains minimal.

As a communications lecturer and international speaker, I know that authentic communication is not a coincidence, but an art and a science. This expertise flows into every strategy we develop for our clients.

Our guiding principle: “The best or nothing.” We only work with people who are ready to make more of their business and position themselves as thought leaders.

Do you want the attention you and your company deserve? Then let's talk. No sales pitches. No pressure. Just an open conversation about your goals.

Simply contact me here on LinkedIn or via my website at the top of the profile.

Erich Joachimsthaler Ph.D.

VIVALDI_

Founder & CEO

University of Virginia

Visiting Associate Professor

IESE Business School

Associate Professor

University of Southern California

Adjunct Professor - Institute of Safety and Systems Management

I am the Founder and CEO of Vivaldi, a strategic business reinvention firm that focuses on brand, innovation and growth; and the best-selling author of several books and over 100 articles. I study the impact of technology on customers for brands and businesses from a demand-first perspective. I work closely with senior executives inside companies. 

My latest book: The Interaction Field: The Revolutionary New Way to Create Shared Value for Companies, Customers and Society, came out in 2020. I wrote two other major books, one on brands and another on customer-centric innovation.

Prior to founding Vivaldi, I have been an academic at various business schools in both Europe and the U.S. With my academic colleague, Professor David A. Aaker, I have pioneered work in branding - particularly the dominant brand leadership model, including brand equity, brand strategy, and portfolio and architecture work. In the early 2000s, I co-authored the well-known “Branded House vs. House of Brands” model that helped companies optimize their own brand and product portfolios. Over the last seven years, I have focused my research on the role of network effects and exponential technologies in building platform businesses. I have created the concept of Social Currency to study this impact on customers and consumers of all kinds.

Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn’t care much about your brand and your other assets, and it either rushes past you or mows you down. 

The only way to thrive in this environment is through the Interaction Field model. Companies who embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups—from customers and stakeholders, but also from those you wouldn’t expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems. 

The future is going to be about creating value for everyone. Businesses that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow.

taplio

The Battle

Bernhard Neumann

Erich Joachimsthaler Ph.D.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?