Altery

Developed a design strategy and visual language for the product, integrating the vision into new branding and the business philosophy.

Senior Product Designer

Insense | TikTok & Meta Partner

Led a team to revamp onboarding, boosting upsell conversions through a new design system. Added multiple new user flows, improving conversion metrics and increasing MAU and DAU. The update sped up frontend development, reduced support issues, and enhanced user satisfaction.

Design Lead

Wectory

Designed a cross-platform rental lending app (iOS, Android, web) as the sole designer, developing a flexible design system for seamless consistency.

Mango Insurance Services

I was the first designer at Mango and helped grow the product from an MVP to a well-known, trusted insurance startup. I initially designed the website and mobile app, then advanced to lead designer, managing a team. I implemented a data-driven approach with continuous experiments, user research, and usability testing. Additionally, I coordinated the work of external contractors, agencies, and designers to ensure smooth execution at every stage of the project.

Trinity Monsters

Joined one of Moscow’s top app studios, delivering bold, innovative designs under high pressure. This intense environment built my resilience, turning each challenge into a lesson and every success into a milestone.

Product Designer

Digital experience designer since 2017. Specialized in SaaS, BaaS, marketplaces, fintech, edtech, e-commerce, insurance and lifestyle products. Over the past 7 years, more than 30 products have launched under his design. Experienced in both in-house and outsourced roles, across startups and corporations in Russia, the USA, and the UK. Also consults and teaches.

Igor B.

RevX

Associate Director, International Sales

Joy Ads

Marketplace of User Generated Content (UGC) creation for better ad performance

Co-Founder & CBDO🐝

Yandex

Digital marketing solutions based on different ad tech products of Yandex ecosystem

Sales Director for AdTech Business

Xaxis

In-house programmatic platform for GroupM agencies: Mediacom, WaveMaker, Mindshare and their clients (Coca-Cola, Ikea, Mars, Volvo, Peugeot Citroën, J&J, etc.)

Director of Operations

Criteo

Led performance-based strategies for the top 100 e-commerce clients (domestic Tier1 clients)

Senior Account Strategist

Tinkoff

Users acquisition by building ad tech ecosystem (DSP + DMP + SSP) based on Big Data technology

Head of Sales | Digital Ads

Associate Director, International Sales at RevX | AdTech, PhD👩‍💻Barcelona📍

13 years of Experience in Driving Business Growth:
* corporate life in top tech companies (Tinkoff, Yandex, Criteo, groupM WWP)
* own startup for UGC creation (joy-ads.com) 
* degree in media communications with Phd in digital marketing (Lomonosov MSU)

taplio

The Battle

Igor B.

Natalya Kalaytanova

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