Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Flywheel Digital

People give us their money, and we, in turn, make them more money.

Director, Growth

rü supply co.

People give us their money, and we, in turn, give them sustainably made, machine-washable lunch bags that spark joy.

Chief Bag Boy

Blake, Cassels & Graydon LLP

Lawyer

Tell a better story, build a better business ・ Entrepreneurial Fableist, Eventual Fantasy Author

tl;dr follow to become a better storyteller.

Note: only follow if you love obscure business lore AND fantasy. Real nerds only. 🧙‍♂️ 

I write tiny entrepreneurial fables every week that distill nuggets of wisdom from the world's greatest storytellers in the context of business, marketing, and the pursuit of potential—with a side of memes & cheek.

Read stories to become better at stories.

Weekends are for personal, true-adjacent tales.

/ / /

I'm a 6 figure ecom store operator, work as a marketing director, and write about dragons for fun.

I've read hundreds (maybe thousands?) of books, started 3 companies, lived all over the world, and even worked as a lawyer. I condense all the best learnings into swipeable carousels for your perusing pleasure.

/ / /

Need help with Growth Marketing? My agency Flywheel Digital can help.

/ / /

Scott Whitley 🧙‍♂️

taplio

The Battle

Bianca Johnston 🔮✨

Scott Whitley 🧙‍♂️

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