Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Retina Consultants of Texas

Medical Scribe

Houston Retina Associates

Material

- Developed discussion guides for dozens of live interviews and focus groups.
- Analyzed data collected during interviews, focus groups, and in research communities.
- Managed 4-8 communities and ad-hoc projects simultaneously and kept thousands of participants engaged long-term.
- Collaborated with 5+ cross-functional business units (e.g., social analytics, behavioral science, web programmers, brand tracking) to provide a quality client experience.
- Performed quality assurance for community and ad-hoc survey projects.
- Played a central role in managing dozens of client relationships.
- Created onboarding processes that simplified work streams and increased revenue.
- Co-led a forum for Associates and Senior Associates.
- Worked across a variety of industries including Insurance, Financial Services, Healthcare, CPG, Grocery, Fast-Casual Restaurants, and News Media.

Research Associate, Consumer Insights

University of Houston

- Conducted a multidisciplinary literature review and interviews with individuals who reported experiencing anti-fat bias in healthcare to understand the impacts on patient decision-making around seeking care in the future
- Recruited 15 participants across the US via social media and community outreach
- Independently transcribed and analyzed 20+ hours of interview audio 
- Ensured IRB and data protection compliance throughout the research process
- Earned CITI Humanities Responsible Conduct of Research certification in preparation

Undergraduate Researcher

- Played a central role in preparation for LGBTQ Center events ranging from 10 to 300+ attendees
- Prepared and analyzed surveys to understand program performance, especially focusing on participant satisfaction and learning outcomes
- Independently facilitated discussion groups and moderated digital forums
- Doubled discussion group attendance by engaging participants in the shaping of discussion topics

Programming Assistant

Student Employee

Aspen Bickel

taplio

The Battle

Bianca Johnston 🔮✨

Aspen Bickel

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